Comic Dive: Vacation, All I Ever Wanted

Marketers from brands like Airbnb and Hilton look for new ways to motivate travelers to hit the book button, from last-minute deals to special experiential offers. 

By John Hazard and Lisa Burdige • Oct. 9, 2018

How to make the most of influencer marketing this holiday season

By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.

By Natalie Koltun • Oct. 8, 2018

A 2018 holiday marketing guide to data-driven campaigns

Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.

By Shane Schick • Oct. 8, 2018

Nike store foot traffic spiked 17% following Kaepernick campaign rollout, Foursquare finds

Breaking the figures down, foot traffic increased 27.3% in blue-voting counties versus 8.5% in red-voting counties in the week after launch. 

By Erica Sweeney • Oct. 8, 2018

Smirnoff's Spotify API earned 630M impressions

At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry.

By Chris Kelly • Oct. 5, 2018

Wendy's CMO on striking the right amount of social media sass

The executive talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results.

By Natalie Koltun • Oct. 5, 2018

Del Monte highlights connection to farmers, communities in 'Growers of Good'

The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials. 

By Erica Sweeney • Oct. 5, 2018

Cup Noodles, Top Ramen stir up merch, including 'Send Noods' sign, for National Noodle Day

Other e-commerce offerings from the Nissin-owned college favorites include a Top Ramen pillow, a Cup Noodles baby onesie and a dog Halloween costume. 

By Erica Sweeney • Oct. 5, 2018

53% of consumers believe brands can do more to solve social problems than governments

Almost two-thirds of respondents surveyed by Edelman now purchase from — or boycott — brands due to their stance on a social or political issue. 

By Erica Sweeney • Oct. 5, 2018

Dawn, Chick-Fil-A Q3 ads achieve 'rare' levels of emotional connection, analysis finds

The most powerful, inspiring and funniest ads in Q3 evoked unusually strong responses from viewers, but overall, ads rarely reached such heights. 

By Erica Sweeney • Oct. 4, 2018

Dunkin' brews pop-up tiny home that runs on coffee

By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection.

By Natalie Koltun • Oct. 4, 2018

How Nike curbs the challenges of Instagram's popular Stories feature

The brand's global head of business and media detailed how the shoemaker transforms the format's difficulties into strengths.

By Chris Kelly • Oct. 4, 2018

White Castle sends Wu-Tang Clan to space for new series promoting Impossible Slider

The partnership with Impossible Foods, maker of a popular plant-based hamburger, includes a retro-styled series that features fan questions. 

By Erica Sweeney • Oct. 4, 2018

Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow

Executives pushed back against the threat of trends such as agency in-housing during a panel moderated by Accenture Interactive Operations. 

By Peter Adams • Oct. 4, 2018

Reebok debuts '90s-themed campaign with capsule collection, content series

The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line.

By Erica Sweeney • Oct. 3, 2018

Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR

Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.

By Chris Kelly • Oct. 3, 2018

How Starbucks and Cole Haan grow brand loyalty through product innovation

Marketers from both companies spoke about driving sales and experimentation from shoppers loyal and new, including via mobile tech and personalization.

By Peter Adams • Oct. 3, 2018

Walmart scales product content with new partner program

Partners include Salsify, which will help streamline product content, and Gladson, for content enrichment and rich media. 

By Erica Sweeney • Oct. 2, 2018

Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light

VP of Consumer Connections João Chueiri discussed how experiences, like a recent smart refrigerator stunt with the Cleveland Browns, trump traditional advertising when it comes to restoring relevance.

By Peter Adams • Oct. 2, 2018

Comic Dive: Advertisers or Activists?

As Advertising Week ramps up in New York City, discussions abound about the shift to creating brave and socially conscious campaigns. 

By John Hazard and Lisa Burdige • Oct. 2, 2018

'Game of Thrones' scotch, anyone? Booze brand tie-ups go niche

Johnnie Walker rolls out a White Walker-themed spirit, while coffee giant Dunkin' mixes its espresso blend with a Harpoon Brewery porter.  

By Erica Sweeney • Oct. 2, 2018

IBM's interactive AI ads reach more sites, brands

Watson Ads, previously only available on The Weather Channel app and weather.com, can now be deployed on any digital site, with Lego and Behr Paint among the first adopters. 

By Erica Sweeney • Oct. 2, 2018

Schick Hydro promotes healthy masculinity with 'The Man I Am'

The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.

By Erica Sweeney • Oct. 1, 2018

Hilton taps Anna Kendrick to encourage travelers to book direct

The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.  

By Erica Sweeney • Oct. 1, 2018

Report: Accenture Interactive's revenue jumps 20%

Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months.

By Erica Sweeney • Oct. 1, 2018