Creative: Page 114
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Pinterest, Airbnb find brand synergy with co-produced travel guide
The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.
By Erica Sweeney • March 20, 2019 -
Pandora
Pandora unveils first sonic logo in campaign refresh
A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.
By Robert Williams • March 20, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Twitter McDonald's
McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes
The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.
By Erica Sweeney • March 20, 2019 -
Smirnoff contest solicits pitches to bring Fourth of July parties to life
Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.
By Erica Sweeney • March 19, 2019 -
Campbell unveils new campaigns, ramps up media spend for 4 core snack brands
The CPG's snack division will increase its media spend by 25% for the second half of 2019 with a focus on TV, according to Ad Age.
By Erica Sweeney • March 19, 2019 -
Spotify
Jordan Peele's 'Us' releases first-ever takeover of Spotify's movies hub
The nearly two-hour listening experience includes songs recommended by star Winston Duke and features discussions with writer-director Peele.
By Erica Sweeney • March 19, 2019 -
Microinfluencers outshine celebrities by capturing 40% of brands' spend, study finds
While many consumers have been inspired to purchase by an influencer, most expect brands to be transparent about their partner relationships.
By Erica Sweeney • March 18, 2019 -
Surprising don'ts for cause-related marketing
A new study suggests that seemingly intuitive approaches, such as emotionally intense messages, actually make consumers more skeptical of a company's goals.
By Peter Adams • March 18, 2019 -
Snickers and Skittles expand partnership with WWE
Snickers will once again be a presenting sponsor of WrestleMania and is releasing a limited-edition, WWE-themed line of Hunger Bars.
By Erica Sweeney • March 18, 2019 -
Buffalo Wild Wings
Buffalo Wild Wings debuts 'Jewel Stool' supporting vasectomy patients for March Madness
Part of a larger campaign, the customized barstool recognizes the uptick in surgeries that occur around the college basketball tournament.
By Erica Sweeney • March 18, 2019 -
Burger King takes on Starbucks with app-based coffee subscription service
BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew.
By Peter Adams • March 15, 2019 -
Column
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 15, 2019 -
Olay
Olay turns its musical videos into a Broadway show
Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow."
By Erica Sweeney • March 14, 2019 -
Mars
Mars, Sheraton unveil new logos and brand identities
The brand refreshes underscore how legacy marketers are revamping their strategies from the ground up to engage a new generation of consumers.
By Erica Sweeney • March 13, 2019 -
Coors Light
Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative
The activation in bars around the country is a response to Bud Light's Super Bowl commercial, which called out Coors Light and Miller Lite for their use of corn syrup.
By Erica Sweeney • March 13, 2019 -
Sponsored by QuadGo ahead, obsess over efficiency – these brands did, and look what happened
Here's how three marketers improved efficiency to boost campaign results in the "do more with less" era.
By Paul Nowak, Director of Strategy & Development, Quad • March 12, 2019 -
Hanes debuts limited-edition trading cards to celebrate 30th anniversary of Michael Jordan campaign
Cards are available in select packs of men's underwear, and 10 fans will find a rare card autographed by Jordan.
By Erica Sweeney • March 12, 2019 -
Reebok
Reebok sports '90s nostalgia in campaign courting young consumers
Created with Venables Bell & Partners, the videos show old-school shoe models, like the classic Club C, and lean into oddball humor.
By Erica Sweeney • March 12, 2019 -
Pedigree links shelter dog support drive to documentary sponsorship
The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.
By Erica Sweeney • March 12, 2019 -
How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber
At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.
By Chris Kelly • March 11, 2019 -
Natalie Koltun / Marketing Dive
Marketers at SXSW discuss building brands via social awareness
Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company.
By Natalie Black (Koltun) • March 11, 2019 -
Chobani
Chobani hosts Instagram 'swag drops' to promote kids line
The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone.
By Erica Sweeney • March 11, 2019 -
Cottonelle raises awareness about 'Down There Care' in humorous integrated campaign
The toilet paper brand partnered with skincare expert Jodi Shays to depict moments when taking better care of sensitive areas boosts confidence.
By Erica Sweeney • March 10, 2019 -
Dove Men+Care lets college basketball fans rep rivals through limited-edition jerseys
The brand partnered with menswear designer Don C. on the athletic wear line that celebrates the NCAA's March Madness tournament.
By Erica Sweeney • March 10, 2019 -
Budweiser flips the script on past sexist ads
The campaign, timed for International Women's Day, taps female illustrators to reimagine creative the brewer ran in the '50s and '60s, with the new ads appearing online and in major newspapers.
By Peter Adams • March 8, 2019
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