Creative: Page 108
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Hulu taps viral Instagram egg for mental health PSA after Super Bowl
Nonprofit Mental Health America and the @world_record_egg account partnered on the ad that aired on Hulu after the big game.
By Erica Sweeney • Feb. 4, 2019 -
Intersport
Nike, Intersport team up for podcast series targeting aspiring runners
Featuring ultra-marathon runner Coach Lee, the series was inspired by research showing fitness enthusiasts opt for "in-ear coaching" over music during workouts.
By Erica Sweeney • Feb. 4, 2019 -
Ron Burgundy returns with a podcast, nets Charmin, Safe Auto and Fair as sponsors
The audio series starring Will Ferrell's character from the "Anchorman" franchise is a collaboration between iHeartRadio and Funny or Die.
By Erica Sweeney • Feb. 4, 2019 -
Aerie brings on Busy Philipps, Jameela Jamil and more for expanded 'real' role model initiative
The celebs and activists will raise awareness for the causes most important to them by appearing in unretouched images and videos for the brand.
By Erica Sweeney • Feb. 4, 2019 -
BJ's partners with DoorDash for 'Super Sick Monday'
The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl.
By Erica Sweeney • Feb. 1, 2019 -
Ingo Stockholm
Burger King trolls McDonald's for losing Big Mac trademark in the EU
In its latest stunt, the burger chain takes aim at its archrival by offering "Not Big Macs" in Sweden.
By Erica Sweeney • Feb. 1, 2019 -
Twitter Pepsi
Super Bowl cola detente? Statues of Pepsi, Coke founders meet in Atlanta
Pepsi is both calling for a truce while simultaneously provoking its chief rival on its home turf, a clear effort to attract attention ahead of the big game.
By Erica Sweeney • Feb. 1, 2019 -
TE Connectivity, 20th Century Fox debut B2B series on science behind 'Alita' film
The series includes behind-the-scenes interviews with the movie's cast and is available on TE's website and social channels.
By Erica Sweeney • Jan. 31, 2019 -
Amazon pokes fun at failed voice tech in Super Bowl spot
Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured.
By Erica Sweeney • Jan. 31, 2019 -
Domino's doles out loyalty points for all pizza — including competitors' — with help of AI
The brand is deploying a proprietary scanning technology on its mobile app ahead of one of the busiest pizza sales days of the year.
By Peter Adams • Jan. 30, 2019 -
Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt
The brand unveiled a 30-second spot starring Craig Robinson of "The Office" to promote a new Dietz Nuts product it's selling on Amazon.
By Erica Sweeney • Jan. 30, 2019 -
Pizza Hut promises free pizza for a year to first baby born during Super Bowl
The chain is also delivering free pizza to hospitals in Boston and Los Angeles to "ease the FOMO" of soon-to-be parents, who might miss the game.
By Erica Sweeney • Jan. 30, 2019 -
Mr. Peanut goes for joyride to save A-Rod from eating kale chips
Planters' first-ever ad for the Super Bowl also stars actor Charlie Sheen.
By Erica Sweeney • Jan. 30, 2019 -
How food and drink companies can win over African-American millennials
According to a study from Viant, they are more likely to buy Ruffles and are social drinkers who enjoy the majority of their alcohol away from home.
By Cathy Siegner • Jan. 30, 2019 -
John Hazard and Lisa Burdige
ColumnComic Dive: Gillette Hits Gender Politics Turbulence
The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.
By John Hazard and Lisa Burdige • Jan. 29, 2019 -
Devour
Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign
The frozen meals maker confirmed that the Pornhub media placement was intentional, continuing a "food porn" theme for its big game debut.
By Peter Adams • Jan. 29, 2019 -
Michelob Ultra Pure Gold uncaps ASMR for Super Bowl debut
Actress Zoe Kravitz urges viewers to reconnect with nature and enjoy "beer in its organic form."
By Erica Sweeney • Jan. 29, 2019 -
New Balance taps all-female creative team for new empowerment campaign
Authenticity is a big focus in an effort that also features female runners and a music video for an up-and-coming band.
By Erica Sweeney • Jan. 29, 2019 -
Stella Artois brings back Carrie Bradshaw, The Dude for cause-focused Super Bowl spot
In "Change Up The Usual," the iconic characters choose a Stella over their usual drinks to raise awareness about the brand's Water.org partnership.
By Erica Sweeney • Jan. 29, 2019 -
Dunkin' plans Vegas wedding chapel takeover for Valentine's Day
The first 100 couples will get an exclusive edible bouquet, and the pop-up will feature themed decorations and an officiant with "Dunkin' pink hair" to preside over weddings and vow renewals.
By Erica Sweeney • Jan. 29, 2019 -
Kantar: Marketers rethink gender-based targeting, but some are more sluggish
Shifting consumer trends, industry initiatives and movements like #MeToo are spurring more categories to bring balance to their marketing strategies.
By Peter Adams • Jan. 28, 2019 -
Marc Jacobs Beauty taps makeup guru as first 'global artistry advisor'
Nikkie de Jager will become part of the product development process, highlighting how influencer relationships with brands are evolving.
By Erica Sweeney • Jan. 28, 2019 -
American Eagle hands creative control to Gen Zers for spring campaign
Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.
By Erica Sweeney • Jan. 28, 2019 -
Tostitos dips into unofficial world record with 53-hour Super Bowl livestream
Current and former NFL players will show off their "chipping and dipping" skills during the livestream to celebrate the Super Bowl's 53rd year.
By Erica Sweeney • Jan. 28, 2019 -
puma
Puma steps up social justice mission with Meek Mill
The athletics line will be the exclusive brand partner of Reform Alliance, an organization for criminal justice system reform backed by Mill, Jay-Z and the CEO of Kraft Group.
By Corinne Ruff • Jan. 25, 2019
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