Creative: Page 102
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Dietz & Watson
Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up
The Delishop will sell branded gear and feature an appearance by Flyers mascot Gritty this summer.
By Laura Klepacki • April 17, 2019 -
Land Rover steers toward women with urban-focused campaign
"Live for the City" stands out in an industry with a long history of marketing to men, although this is starting to change.
By Natalie Koltun • April 17, 2019 -
The North Face campaign petitions to turn Earth Day into national holiday
Taking a page out of REI's playbook, the retailer is giving employees time off to explore and will host a series of events to get customers outside.
By Cara Salpini • April 16, 2019 -
PepsiCo
PepsiCo scraps plans for 'orbital billboard'
A spokesperson explained that the marketer had conducted an "exploratory test" with StartRocket, but that the pilot was "a one-time event."
By Peter Adams • Updated April 17, 2019 -
Silk rallies support to make sustainability-focused 'plogging' an Olympic sport
The Danone brand is pushing the combination of jogging and picking up litter to burnish its B Corp credentials.
By Laura Klepacki • April 16, 2019 -
Variety: 'Cobra Kai,' Enterprise partner in first brand deal for a YouTube scripted original
A co-marketing partnership inked for the show's second season features ads with the series' stars, digital media buys and in-show integrations.
By Laura Klepacki • April 16, 2019 -
YSL journeys to Coachella with 'beauty station' pop-up
Along a highway near the festival, the activation includes virtual product sampling, lipstick customization, makeup tutorials and influencer content.
By Laura Klepacki • April 15, 2019 -
US Polo Assn. lifts brand recall 95% with influencer campaign
The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a push to raise awareness.
By Robert Williams • April 12, 2019 -
NHL teams with MassMutual, Great Clips to honor hockey hair and moms
Two promotions timed around the start of the playoffs and Mother's Day look to engage fans on social, including by voting on players' unique hairstyles.
By Dianna Christe • April 12, 2019 -
Column
Campaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men
The creative challenge behind the brand's latest campaign centers on acknowledging a negative message — our polarizing society — while combating it through smile-inducing content and tech.
By Natalie Koltun • April 12, 2019 -
P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.
By Peter Adams • April 11, 2019 -
KFC
KFC parodies influencers with CGI hipster Colonel Sanders
The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.
By Robert Williams • April 11, 2019 -
Dentsu Aegis introduces consultancy to help brands leverage Amazon
Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.
By Dianna Christe • April 11, 2019 -
Patagonia sues AB InBev over new brew bearing 'Patagonia' name
The outdoor apparel maker alleges the beer's branding is "strikingly similar" to its own, and that the marketing behind it was meant to mislead consumers.
By Peter Adams • April 10, 2019 -
Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says
While most brands primarily target men in campaigns tied to the hit HBO show, 52% of all social media mentions around the show were from women.
By Dianna Christe • April 10, 2019 -
Brands shift control over digital experience to dedicated teams, study says
Control over the digital customer experience is shifting away from marketing and digital departments, where it typically resided in the past.
By Dianna Christe • April 10, 2019 -
Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming
The Google-owned video platform looks to interactive programs after scaling back on scripted ones.
By Chris Kelly • April 10, 2019 -
Trolli taps weird web humor specialists for largest campaign to date
The Ferrara Candy line worked with the YouTubers behind the viral "Don't Hug Me I'm Scared" series on an effort that draws out its "delicious darkness."
By Peter Adams • April 9, 2019 -
Accenture buys Spanish shop Shackleton, extending creative buildup
The agency adds 160 professionals to Accenture Interactive's global network and closely follows the consultancy's buzzy deal for Droga5.
By Peter Adams • April 8, 2019 -
Life Cereal contest auditions kids for reboot of '70s 'Mikey Likes It' ad
Parents can bring their kids to a casting call at select Walmart locations or upload a video to help the brand find a new face for the ad refresh.
By Dianna Christe • April 8, 2019 -
Bud Light extends 'Game of Thrones' references with ad resurrecting Bud Knight
New creative for the NCAA's Final Four tournament arrives ahead of the show's final season and looks like the latest round in a spat with rival MillerCoors.
By Dianna Christe and Chantal Tode • April 8, 2019 -
Microsoft, Verizon top list of Q1 ads that spark emotional connections, study finds
Gillette's #MeToo-inspired spot also placed in the top 10 ads that resonated with consumers, despite some social media backlash.
By Dianna Christe • April 8, 2019 -
Adidas inks Beyoncé partnership, Ivy Park relaunch
The iconic singer joins Kanye West and Pharrell Williams on the list of brand ambassadors the athletics retailer is racking up.
By Cara Salpini • April 5, 2019 -
Unilever's Axe partners with esports company Eleague
The brand will work with the league, a joint venture between IMG and Turner Sports, on marketing, custom content and on-site activations at tournaments.
By Erica Sweeney • April 5, 2019 -
John Hazard
ColumnComic Dive: Bracket Busting Brands
As the Final Four wraps up, the real winners of March Madness appear to be challenger brands like Buffalo Wild Wings and BodyArmor.
By John Hazard • April 5, 2019
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