CMO Corner
Coverage of industry leaders from our journalists
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Courtesy of Athletic Brewing
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.
By Chris Kelly • Jan. 6, 2025 -
Courtesy of Domino's Pizza
Q&ADomino’s CMO on how Emergency Pizzas meet consumers where they are
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
By Chris Kelly • Jan. 2, 2025 -
Courtesy of Olipop
ColumnCampaign Trail: Olipop gets in on holiday cheer with stop-motion yetis
CMO Matt Bruhn explained how the better-for-you brand disrupted Big Soda holiday advertising alongside indie agency Callen.
By Chris Kelly • Dec. 20, 2024 -
Courtesy of P.F. Chang's
P.F. Chang’s finds new CMO in Ticketmaster, PepsiCo marketer
The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue to evolve.
By Chris Kelly • Dec. 17, 2024 -
Permission granted by Redcon1
Nostalgic Jolt Cola returning to shelves as an energy drink
The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in a bid to Gen Z.
By Christopher Doering • Dec. 16, 2024 -
Shannon Finney via Getty Images
BetMGM hires CMO to accelerate momentum in growing betting industry
Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes.
By Chris Kelly • Dec. 9, 2024 -
Courtesy of Smashburger
Smashburger’s CMO on righting the brand’s course with a new visual identity
A new app launch followed a recent rebrand as part of new chief marketer Thomas Prather’s work to get the chain’s digital ecosystem moving.
By Chris Kelly • Dec. 9, 2024 -
Bryan Thomas via Getty Images
J. Crew taps Skims marketer as CMO to boost cultural relevance
Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.
By Peter Adams • Dec. 6, 2024 -
Justin Sullivan via Getty Images
Adobe names former Intuit marketer as CMO to expand brand reach
The hire follows Adobe appointing Stagwell as global lead of creative campaigns and social content for its Digital Media business in October.
By Peter Adams • Dec. 2, 2024 -
Courtesy of Savencia
Why specialty cheese Alouette rebranded right before the holidays
For its 50th anniversary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest campaign to date.
By Chris Kelly • Nov. 27, 2024 -
Courtesy of JCPenney
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.”
By Jessica Deyo • Nov. 26, 2024 -
Courtesy of Macy's, Inc.
Q&AMacy’s CMO on why telling a cohesive marketing story is crucial
With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.
By Chris Kelly • Nov. 25, 2024 -
Permission granted by Bose
Q&ABose CMO on driving the brand’s cultural impact and the coming AI shakeout
Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.
By Peter Adams • Nov. 21, 2024 -
Courtesy of True Religion
Deep Dive‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By Jessica Deyo • Nov. 13, 2024 -
Courtesy of REI
REI taps former Sephora, Williams-Sonoma exec for chief marketer
Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.
By Cara Salpini • Nov. 12, 2024 -
Courtesy of Keurig Dr Pepper
Keurig Dr Pepper taps new CMO to accelerate digital-first marketing
Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.
By Peter Adams • Nov. 12, 2024 -
Justin Sullivan via Getty Images
Heineken USA names new CMO focused on brand building
Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer offerings.
By Peter Adams • Nov. 11, 2024 -
Courtesy of Papa Johns
Papa Johns names new CMO to elevate data-driven creativity
Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.
By Peter Adams • Nov. 7, 2024 -
Permission granted by Cracker Barrel
Q&ACracker Barrel’s new CMO on reconnecting a heritage brand to culture
Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.
By Peter Adams • Nov. 6, 2024 -
Daphne Howland/Marketing Dive
Build-A-Bear appoints chief brand officer
Kim Utlaut will guide the company’s brand and communications strategy and spent over 20 years in leadership roles at Coca-Cola.
By Tatiana Walk-Morris • Oct. 30, 2024 -
PeopleImages via Getty Images
McKinsey: CMOs feel unprepared as duties pile up
Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.
By Peter Adams • Oct. 29, 2024 -
Courtesy of Columbia Sportswear
Columbia revamps creative strategy with new top marketer, agency
Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.
By Peter Adams • Oct. 25, 2024 -
Brandon Bell via Getty Images
Red Lobster appoints new CMO to usher in post-bankruptcy era
Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise.
By Peter Adams • Oct. 24, 2024 -
Permission granted by Sour Patch Kids
Opinion3 brands that understand Gen Alpha’s humor — and what they’re doing right
Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.
By Evan Horowitz • Oct. 22, 2024 -
Spencer Platt via Getty Images
Starbucks appoints ex-Chipotle exec as first global chief brand officer
Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.
By Chris Kelly • Updated Oct. 21, 2024
