6 ways AR can level up your marketing strategy in 2022

Taking your marketing strategy to the next level with Augmented Reality - find out how.  

Dec. 6, 2021

Airbnb, Vacasa list holiday getaways inspired by pop culture classics

Rentals themed around "Home Alone" and the Grinch take distinct approaches, with one promoting remoteness and another recreating iconic film scenes.

By Peter Adams • Dec. 3, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Taco Bell appoints Jordan Brand CMO as global chief brand officer

Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints.

By Chris Kelly • Dec. 3, 2021

Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign

Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.

By Peter Adams • Dec. 2, 2021

A&W pokes fun at fellow QSRs with 'Anti-Celeb Meals'

Created with agency Coomer, the cheeky effort spotlights employees as "locally sourced celebrities" and doubles as a recruiting strategy amid a labor shortage.

By Asa Hiken • Updated Dec. 6, 2021

Chipotle turns cilantro-soap meme into stocking stuffer

The fast casual chain also teamed with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.

By Chris Kelly • Dec. 2, 2021

Mr. Peanut doles out 'nutstalgia' for holidays with music video, gift boxes

The '80s-inspired "A Nutty Holiday" features "Die Hard" actor Reginald VelJohnson and nods to debate over whether the film is a Christmas movie.

By Chris Kelly • Dec. 1, 2021

Schick maker acquires Billie for $310M

The deal comes less than a year after P&G's proposed acquisition of the DTC razor brand fell apart following FTC action.

By Caroline Jansen • Nov. 30, 2021

Corona uncaps branded island experience that puts nature first

Opening in 2022 and located in the Caribbean Sea, the getaway is themed around sustainability while mirroring the brew's beach-going ads.

By Peter Adams • Nov. 30, 2021

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

By Asa Hiken • Nov. 30, 2021

Volkswagen embeds AR driving experience on Amazon boxes

By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited.

By Chris Kelly • Nov. 30, 2021

Grey Goose ties with Grammys as official spirit partner in multiyear pact

The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture.

By Asa Hiken • Nov. 29, 2021

Winners and losers of Black Friday 2021

Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated.

By Daphne Howland • Nov. 27, 2021

White Castle signs up for OnlyFans to share spicy Thanksgiving content

A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.

By Peter Adams • Nov. 24, 2021

Coca-Cola, Walmart open AR holiday stores in Snapchat

The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.

By Chris Kelly • Nov. 24, 2021

Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.

By Peter Adams • Nov. 23, 2021

Cheetos turns iconic orange dust into art exhibit with latest musical tie-up

For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."

By Chris Kelly • Nov. 23, 2021

How brands are turning inclusive holiday campaigns into more than 'inspiration porn'

Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season.

By Chris Kelly • Nov. 23, 2021

Dunkin' chooses Anomaly as AOR to modernize brand ethos

U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape.

By Chris Kelly • Nov. 22, 2021

How advertisers can adapt to sidestep supply chain challenges

Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.

By Chris Kelly • Nov. 22, 2021

Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5

Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing. 

By Peter Adams • Nov. 22, 2021

'You can almost taste the hot chocolate': Why catalogs are still winning holiday marketing

As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season.

By Caroline Jansen • Nov. 22, 2021

Nike courts next generation of athletes with new Roblox platform 'Nikeland'

A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear.

By Peter Adams • Nov. 19, 2021

Diageo, Budweiser pitch moderation as holiday revelers make up for last year

The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.

By Asa Hiken • Nov. 18, 2021

Don't make these marketing budget mistakes in 2022

Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful, writes Bandwidth Strategy CEO Aimee Schuster.

By Aimee Schuster • Nov. 18, 2021