Brand Strategy: Page 81
-
Courtesy of Old Spice
Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe
A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot.
By Peter Adams • Dec. 16, 2021 -
Courtesy of Target
Target co-creates pitch competition for Black-owned startups with Revolt
"Bet on Black" showcases 12 Black entrepreneurs and will premiere on the multimedia platform founded by Sean "Diddy" Combs.
By Aaron Baar • Dec. 16, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of E.l.f. Cosmetics
E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok
Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.
By Peter Adams • Dec. 15, 2021 -
Courtesy of Heinz
Heinz, Activision help gamers take a snack break
Working with Gut Agency, Heinz mapped out hidden spots where gamers can take a break to eat and drink while playing multiplayer games like Call of Duty.
By Nina Lentini • Dec. 15, 2021 -
Courtesy of Casper
These 10 DTC darlings helped pave the way for digitally native brands. Where are they now?
While several brands have experienced success through acquisitions, public listings or investments from larger retailers, others haven't been as fortunate.
By Caroline Jansen • Dec. 15, 2021 -
Courtesy of Pepsi
Pepsi boosts hip-hop artists with music academy, virtual summit
Three musicians will win an opportunity to attend a three-day session where they'll each create an original track with hip-hop star Pi'erre Bourne.
By Chris Kelly • Dec. 14, 2021 -
Courtesy of Nike
Nike acquires studio known for digital sneaker drops in latest metaverse bet
A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes.
By Peter Adams • Dec. 14, 2021 -
Courtesy of L'Oréal Paris USA
L'Oréal calls out lack of female representation in NFT space
With women representing just 16% of NFT artists, the growing digital collectibles space may be poised to repeat past mistakes in gender parity.
By Aaron Baar • Dec. 14, 2021 -
Retrieved from Ryan Reynolds on December 13, 2021
Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star
The ad, which responded to a twist on the "Sex and the City" revival, disappeared online after a Hollywood Reporter article detailed allegations against Mr. Big actor Chris Noth.
By Peter Adams • Updated Dec. 16, 2021 -
Courtesy of Bombay Sapphire
Bombay Sapphire holiday windows bolster downtown NY
To drive foot traffic to local businesses, the brand worked with creatives on window displays, packaging and cocktails celebrating the area.
By Nina Lentini • Dec. 13, 2021 -
Courtesy of Starbucks/Potbelly/McDonald's
OpinionIs your loyalty ecosystem out of whack?
Evaluating your loyalty program is vital to ensure you're not limiting your brand's bottom line and diminishing its opportunities, writes Dan Jurek of The Lacek Group.
By Dan Jurek • Dec. 13, 2021 -
Sean Gallup via Getty Images
81% of marketers see brand values gain influence over ad buying, study finds
Companies put a larger premium on causes like anti-racism in their media partnerships, but still come under fire for choosy brand safety practices.
By Peter Adams • Dec. 10, 2021 -
Courtesy of General Mills
5 campaigns that leveled up mobile tech in 2021
With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds.
By Robert Williams • Dec. 9, 2021 -
Courtesy of Denny's
Denny's enters 'The Matrix' and serves up free mobile delivery
As part of a promotion for the upcoming film "The Matrix Resurrections," the restaurant chain is delivering deals as "glitches" via digital wallets.
By Chris Kelly • Dec. 9, 2021 -
Courtesy of PepsiCo
Pepsi breaks cost barrier to NFTs with collection celebrating music history
Pepsi Mic Drop features 1,893 pieces that can be minted for free barring a "gas" fee, a potential response to rivals like Coke fetching high prices for NFTs.
By Peter Adams • Dec. 9, 2021 -
Courtesy of Coca-Cola
Coca-Cola spotlights BIPOC creators with TikTok debut
Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a "bottoms-up approach" to highlight what young consumers say is cool.
By Nina Lentini • Dec. 9, 2021 -
Courtesy of Kimmelot & Wheelhouse Labs
Kraft Heinz, Jack in the Box, Aviation bottle '80s nostalgia for retro sitcom special
Jimmy Kimmel's creative lab teamed with Ryan Reynolds' Maximum Effort to produce ads that riffed on shoulder pads and "This Is Your Brain on Drugs."
By Peter Adams • Dec. 8, 2021 -
Jessica Kourkounis via Getty Images
Brands running out of time to act on climate change, report warns
Concern over climate change is broadening, and some consumers have taken action against brands whose ads have a negative environmental impact.
By Nina Lentini • Dec. 8, 2021 -
Courtesy of Mtn Dew
Mtn Dew seeks park ranger to oversee outdoor enthusiast 'playground'
As part of a focus on outdoor activities, the PepsiCo brand will support the local community around a recreation area in the beverage's home state.
By Chris Kelly • Dec. 8, 2021 -
Courtesy of KFC
KFC amps up scented holiday log return with cabin getaway
Back for a third year, the gag gift now includes an experiential component featuring gourmet meals at a secluded luxury abode themed around the chain.
By Peter Adams • Dec. 7, 2021 -
Justin Sullivan via Getty Images
Marriott reveals NFTs as brand readies extended stay in metaverse
The digital art tokens are early travel-related examples of NFTs and arrive as Marriott plans to expand its presence in the metaverse in 2022.
By Aaron Baar • Dec. 7, 2021 -
Courtesy of Popeyes
Deep Dive9 campaigns that struck a chord in 2021
Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) , Asa Hiken • Dec. 7, 2021 -
Sean Gallup via Getty Images
Can in-house agencies sustain their productivity boom?
Even as project volumes jumped for half of in-house teams due to the pandemic's premium on digital, hybrid collaboration still faces challenges.
By Peter Adams • Dec. 6, 2021 -
Accenture Interactive names first global creative chief to sharpen brand-building offer
A Droga5 vet, Neil Heymann returns to the agency network just months after David Droga's appointment as CEO and creative chairman.
By Peter Adams • Dec. 6, 2021 -
Courtesy of Amazon
Amazon's holiday window showcases Alexa-enabled experiences
The century-old tradition of holiday window displays gets an update via smart technology as shoppers return to stores.
By Nina Lentini • Dec. 6, 2021
Previous
