Brand Strategy: Page 76

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    Courtesy of Chili's
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    Chili's opens e-commerce shop to celebrate 47th birthday

    The chain is beefing up a channel overlooked by full-service restaurants to engage fans who follow the brand on Instagram and have its rewards app.

    By • March 11, 2022
  • Ruggable's "Take the Floor" marketing campaign
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    Courtesy of Ruggable
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    Column

    Campaign Trail: Ruggable rejects restrictions in debut brand effort

    "Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home.

    By • March 11, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Waze and Infiniti team up to direct traffic to women-owned businesses
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    Courtesy of Infiniti
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    Waze and Infiniti direct traffic to women-owned businesses

    Debuting around Women's History Month, "Pave it Forward" also highlights historical landmarks on drivers' routes.

    By • March 10, 2022
  • Acura Integra car
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    Courtesy of Acura
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    Acura rolls into metaverse with NFT, first virtual showroom

    Fans can explore the Integra's features in Acura of Decentraland, play a racing game and browse a new wearable collection designed by an NFT artist.

    By • March 10, 2022
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club signs 'chin-fluencer' to NIL deal for March Madness

    The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

    By • March 10, 2022
  • Bushmills promotion with Peaky Blinders retrieved by Marketing Dive on March 10, 2022
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    Retrieved from Bushmills Irish Whiskey on March 10, 2022
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    Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day

    A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail. 

    By • March 10, 2022
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    Courtesy of Degree
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    Degree looks to close gender 'bracket gap' during March Madness

    The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year.

    By • March 9, 2022
  • Tullamore Irish whiskey aims to correct common misspelling of St. Paddy’s day
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    Courtesy of William Grant & Sons
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    Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day

    A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.

    By • March 9, 2022
  • Rows of Tide detergent bottles on a store shelf
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    Mario Tama via Getty Images
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    P&G stops marketing in Russia as pressure on consumer brands intensifies

    The CPG giant is also culling its product offerings in the country, while still providing basic health, hygiene and personal care items.

    By • March 8, 2022
  • Gap's "All American" spring ad campaign
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    Courtesy of Gap Inc.
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    Gap champions individuality, self-expression for spring push

    Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.

    By • March 8, 2022
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    Courtesy of Burger King
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    Deep Dive

    How QSR marketers are riding the plant-based food wave

    Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.

    By • March 8, 2022
  • Mother helping son with homework at home
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    Stock Photo via Getty Images
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    Opinion

    Generation Alpha: Who are they?

    Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up, writes Merkle's Jennifer Mandeville.

    By Jennifer Mandeville • March 8, 2022
  • Kraft Mac & Cheese teams up with Netflix for star-studded partnership
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    Courtesy of Kraft Heinz Company
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    Kraft Mac & Cheese teams with Netflix for star-studded film deal

    Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture.

    By • March 7, 2022
  • Fortnite
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    Retrieved from Epic Games on July 02, 2018
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    Can marketers crack the code on gaming as audiences diversify?

    The IAB's upcoming PlayFronts — the first upfront event of its kind — speaks to new levels of maturity in media buying for a category whose player base is now 45% women.

    By • March 7, 2022
  • Pepsi looks for next pop star in new TV show
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    Courtesy of PepsiCo
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    Pepsi scouts next pop star in new show spanning TikTok, TV

    "Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features.

    By • March 7, 2022
  • AB InBev’s Estrella Jalisco will pay someone to quit their job
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    Courtesy of Anheuser-Busch
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    AB InBev's Estrella Jalisco will pay someone to quit their job

    In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion.

    By • March 7, 2022
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    Kenny Holston via Getty Images
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    Ukraine war tests whether marketers can address crisis meaningfully

    Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.

    By • Updated March 4, 2022
  • Cheetos goes touchless in new hands-free installation
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    Courtesy of Frito-Lay North America
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    Cheetos goes touchless in hands-free pop-up at SXSW

    A "Hands-Free House" will be available as both an in-person and digital experience centered around Cheeto dust.

    By • March 4, 2022
  • Snapchat and Crypto.com transport users to Lebron James’s childhood bedroom
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    Courtesy of Crypto.com
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    Crypto.com transports Snapchat users to LeBron James' childhood bedroom

    Extending the reach of its Super Bowl ad, the cryptocurrency platform looks to connect with mobile-savvy viewers through an immersive AR portal.

    By • March 3, 2022
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    Courtesy of American Eagle
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    American Eagle debuts on Roblox with inclusive club showcasing spring apparel

    Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.

    By • March 3, 2022
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    Courtesy of Jack in the Box
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    Jack in the Box trolls McDonald's over broken ice cream machines

    The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.

    By • March 3, 2022
  • A bus stop with a bright blue sign that reads "57th Street and Broadway" sits across the street from a Nordstrom store.
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    Daphne Howland/Marketing Dive
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    Nordstrom plots ad expansion as retail media network generates $40M

    Marketers like L'Oréal's Luxe group are working closely with the Nordstrom Media Network, which plans to soon add native display pages.

    By • March 2, 2022
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    Courtesy of Molson Coors
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    Coors Light opens sustainable Future Mart to promote removal of plastic rings

    A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging.

    By • March 1, 2022
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    Drew Angerer via Getty Images
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    Macy's to invest $5B in social responsibility efforts

    The retailer's Mission Every One, an effort to "create a more equitable and sustainable future," includes boosting wages and diversifying leadership.

    By Kaarin Moore • March 1, 2022
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    Anthony Kwan via Getty Images
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    Deep Dive

    Can brands stay safe in the metaverse?

    As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

    By • March 1, 2022