Brand Strategy: Page 71

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    Courtesy of PepsiCo
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    Pepsi steps away from Super Bowl Halftime Show amid strategic pivot

    While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.

    By • May 25, 2022
  • Miller Lite and a bag of beercoal
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    Courtesy of Molson Coors
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    Miller Lite fires up the grill with beer-infused charcoal

    Timed to the unofficial start of summer, “Beercoal” is the latest in the brewery’s attempt to emphasize the taste of its light beer.

    By • May 25, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Comic Dive's CMO Circus column for 2020
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    John Hazard
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    CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

    Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

    By • May 24, 2022
  • Gucci Gaming Academy logo
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    Courtesy of Gucci
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    Gucci seeks next generation of esports talent with gaming academy

    A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake in the booming category.

    By • May 23, 2022
  • Ordering takeout and delivery convenience food from an online Asian restaurant delivery meal from a smart phone.
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    YinYang via Getty Images
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    Q&A

    Nextbite exec dishes on how operators can make virtual brands successful

    These concepts can optimize excess kitchen capacity and slow dayparts, but also poise operators to be nimble in emerging markets like Web3, says Chief Growth Officer Geoff Madding.

    By Emma Liem Beckett • May 23, 2022
  • Keystone Light barn
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    Courtesy of Molson Coors
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    Keystone Light decks out fans in camo to connect with rural customers

    The summer campaign includes fresh creative and a line of clothing to integrate the brand in the communities that make up a majority of its buyers.

    By • May 20, 2022
  • Pizza Hut metaverse
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    Courtesy of Pizza Hut
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    Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards

    The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”

    By • May 20, 2022
  • Chipotle's mixed-reality ad
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    Retrieved from Colorado Avalanche on May 19, 2022
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    Chipotle bends reality in new ad during NHL game

    A unique video this week built on prior campaigns that integrate the QSR brand into virtual- or mixed-reality content.

    By • May 19, 2022
  • Noodles & Company cauliflower gnocchi
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    Permission granted by Noodles & Company
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    Noodles & Co. gamifies mobile rewards to boost loyalty

    The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion.

    By • May 19, 2022
  • A customer using Happy Returns at an Ulta Beauty store
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    Courtesy of PayPal Inc.
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    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

    By • May 19, 2022
  • Pepsi's branded pepperoni pizza
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    Courtesy of PepsiCo Beverages North America
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    Pepsi spins cola-infused pepperoni pizza in latest 'Better with Pepsi' push

    Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer.

    By • May 19, 2022
  • Gap store in Roblox
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    Courtesy of Gap
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    Gap sets up shop in Roblox to boost teen inclusion, self-expression

    Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

    By • May 18, 2022
  • box of Cheez-It x Pandora Aged by Audio crackers
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    Courtesy of Kellogg Company
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    Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers

    Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture.

    By • May 17, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

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    Deep Dive

    Burger wars: How Burger King's rivalry with McDonald's reverberates through adland

    Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.

    By Chris Kelly • May 17, 2022
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    Courtesy of Target
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    Target to award $25M in paid media to diverse brands

    While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

    By • May 16, 2022
  • A sign is posted in front of a Marriott hotel.
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    Justin Sullivan via Getty Images
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    Marriott launches hospitality industry's first media network

    Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

    By • May 16, 2022
  • Budweiser provides Twitch streamers with free tunes
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    Courtesy of Anheuser-Busch
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    Budweiser provides Twitch streamers with free tunes

    The new Royalty Free Bot, which will be hosted on Discord, provides music from BudxRecord’s lineup that streamers can use in their videos.

    By • May 16, 2022
  • Domino's mind-ordering app promoting Stranger Things fourth season. Retrieved by Marketing Dive on May 16, 2022
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    Retrieved from Domino's Pizza, Inc. on May 16, 2022
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    Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

    An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.

    By • Updated May 17, 2022
  • Kia partners with Soundcloud
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    Courtesy of Kia
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    Kia takes inspiration from nature for new audio signature

    Teaming up with DaHouse, the brand created a synthesizer that was used for the audio logo, sounds inside Kia vehicles and an album by metaverse artist Wave.

    By • May 13, 2022
  • A white JC Penney store with a red roof.
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    Courtesy of J.C. Penney
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    J.C. Penney taps new marketing chief

    John Aylward will help advance the retailer's omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more.

    By Daphne Howland • May 13, 2022
  • Burger King goes for gamers with buggy deals
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    Courtesy of Burger King
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    Burger King goes for gamers with glitchy deals

    The latest mobile activation from the QSR chain has users searching its app for deals in the form of graphics errors and other bugs.

    By • May 12, 2022
  • Peloton Bike+
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    Courtesy of Peloton
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    Peloton ad spending plunged as new users wane, analysis finds

    While media investments dipped in a rocky first quarter, they may be on the upswing again as the brand kicks off an ad campaign focused on instructors.

    By • May 12, 2022
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    Courtesy of Mondelez
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    Oreo turns cookie packs into canvases for expressing LGBT support

    The brand’s first Pride-themed retail packs arrive as the anti-LGBT movement sees renewed energy through legislation like a Florida law dubbed the “Don’t Say Gay” bill.

    By • May 12, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

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    Deep Dive

    Brand rivalries that helped define modern marketing

    In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world.

    By • May 10, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images

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    Deep Dive

    Sneaker supremacy: Nike and Adidas battle for brand love

    Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.

    By • May 10, 2022