Brand Strategy: Page 64

  • A large digital screen in the game Fortnite bears the signage State Farm Park while fireworks go off in the background.
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    Retrieved from iHeartMedia on August 29, 2022
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    State Farm sponsors iHeartMedia’s persistent metaverse space in Fortnite

    Host to concerts and more, the virtual venue kicks off a year of planned programming with a two-part performance from Charlie Puth.

    By • Aug. 29, 2022
  • A woman drags her feet through a picnic in a commercial for NerdWallet
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    Courtesy of NerdWallet
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    Column

    Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

    In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

    By • Aug. 26, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Bottles of Johnnie Walker next to plastic cups filled with a cocktail.
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    Monica Schipper/Getty Images via Getty Images
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    Johnnie Walker drafts Lilly Singh to fight for women’s leadership

    An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S. 

    By • Aug. 26, 2022
  • An Instacart campaign image promoting Lizzo's new Instacart Cart.
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    Courtesy of Instacart
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    Instacart partners with Lizzo for most extensive campaign to date

    “The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

    By • Aug. 25, 2022
  • 7Collection
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    Retrieved from 7-Eleven press release.
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    7-Eleven debuts online merchandise shop in bid to be ‘more than just a convenience store’

    The collection includes apparel and accessories inspired by the convenience store’s products, such as Big Gulp and Slurpee.

    By Brett Dworski • Aug. 25, 2022
  • A person laying on a couch while scrolling on their phone
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    pixdeluxe via Getty Images
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    TikTok mini-game pilot alludes to resurgence in social gaming

    While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram.

    By Aaron Baar • Aug. 25, 2022
  • Blue and purple Taco Bell sauce packets are inscribed with messages against a metaverse-themed backdrop.
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    Retrieved from Taco Bell Corp. on August 25, 2022
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    Modern love: Taco Bell takes wedding services to the metaverse

    After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest.

    By • Aug. 25, 2022
  • Peloton bike
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    Courtesy of Peloton
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    Opinion

    Here’s why marketers should consider leaving Covid-19 fads in the past

    Temporary obsessions with feta pasta, whipped coffee and at-home workouts represent ways in which pandemic trends, and consumer buy-in, came and passed — fast. 

    By Mark DiMassimo, Lesley Bielby • Aug. 25, 2022
  • Screenshot of a hand with white painted nails doing a phone with the Walmart+ app open.
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    Retrieved from Walmart on August 24, 2022
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    Walmart unveils rewards program for Walmart+ members

    The program integrates with the Walmart Connect advertising business by allowing suppliers to promote product savings within sponsored ads.

    By Catherine Douglas Moran • Aug. 24, 2022
  • Bud Light Next zero-carb beer
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    Courtesy of Anheuser Busch
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    Bud Light picks 2 new creative agencies as marketing strategy shifts

    A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.

    By • Aug. 23, 2022
  • Afterpay logo on a phone screen
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    Courtesy of Afterpay
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    Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

    The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

    By Dani James • Aug. 23, 2022
  • An image of Rumi, a virtual identity created by Dentsu VI
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    Courtesy of Dentsu International
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    Dentsu designs virtual brand characters for metaverse and beyond

    A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers. 

    By • Aug. 22, 2022
  • A computer monitor displays colorful lines.
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    Ryan McVay/Photodisc via Getty Images
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    Opinion

    Pandemic friction between consumers and businesses is evident

    CMOs hoping to transition their brands to post-pandemic normalcy must temper optimism and account for continuing unease among customers.

    By Kate Muhl • Aug. 22, 2022
  • Three people hold cans of Celsius
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    Courtesy of Celsius
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    Q&A

    What PepsiCo’s $550M Celsius deal means for the energy drink brand

    Celsius CEO John Fieldly detailed how the investment and distribution agreement will affect the energy drink’s marketing moving forward.

    By • Aug. 22, 2022
  • A person cooks a meal using a flameless cooker while holding a can of Busch Light outdoors.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light passes out flameless cookers to curb wildfires

    The AB InBev brand is distributing the solar-powered devices for free through fire stations in Colorado as part of its “For The Forest” initiative.

    By • Aug. 22, 2022
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    Courtesy of CKE
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    Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

    After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.

    By • Aug. 19, 2022
  • Shopify bag logo and name. in front of a brick wall.
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    Courtesy of Shopify
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    Shopify adds collaboration tool to connect brands with content creators

    The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.

    By Aaron Baar • Aug. 18, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle
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    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By • Aug. 18, 2022
  • Two bags of Ruffles Ridge Twists, Double Cheddar and Smoky BBQ
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    Courtesy of Frito-Lay North America
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    Ruffles signs first female athlete to ‘Chip Deal’ roster

    In its latest basketball partnership, the Frito-Lay brand has teamed with WNBA All-Star A’ja Wilson to promote its new Ruffles Ridge Twists product. 

    By • Aug. 18, 2022
  • Pepsi's Gametime TV Fridge
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    Courtesy of Pepsi
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    Pepsi prepares for NFL season with fridge-TV combo, new commercials

    To promote its Zero Sugar beverage, the brand is giving away a novelty product that pokes fun at the dilemma fans face when leaving the couch for a drink.

    By • Aug. 18, 2022
  • Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
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    mikkelwilliam via Getty Images
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    Unfazed by gaming’s slowdown, marketers await more robust tools

    At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

    By • Aug. 18, 2022
  • A Hot Pocket ad marketing its One20 gaming contest.
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    Courtesy of Hot Pocket
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    Hot Pockets leans into gaming community with creator contest

    To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.

    By • Aug. 17, 2022
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By • Aug. 16, 2022
  • Miller High Life bottles next to ice cream bars on sticks.
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    Courtesy of Molson Coors
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    Miller High Life serves up dive bar-inspired ice cream

    The latest in a string of Molson Coors novelty products is a beer-infused ice cream bar created with Tipsy Scoop.

    By • Aug. 16, 2022
  • Frosted Flakes mascot Tony the Tiger rendered as a Vtuber on Twitch
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    Courtesy of Kellogg Company
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    Tony the Tiger transforms into gr-r-eat Twitch streamer

    The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

    By • Aug. 15, 2022