Brand Strategy: Page 60

  • Stranger Things merchandise sits in a glass case.
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    Courtesy of Netflix
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    Netflix mixes immersion with commerce in multi-title pop-up store

    Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things.”

    By • Oct. 12, 2022
  • A raccoon recycling Mentos gum as part of its Raccoon Recycling Task Force campaign.
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    Courtesy of Perfetti Van Melle
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    Mentos sustainability campaign ‘proves’ racoons are better at recycling

    Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.

    By • Oct. 12, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • An esports stage light up with blue lighting is watched by a crowd.
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    Jens Schlueter/Getty Images) via Getty Images
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    Ready advertiser one: How to spawn Gen Z awareness through esports

    Watched by millions of Gen Zers around the world, esports presents marketers with a number of limitations and benefits they need to be aware of. 

    By • Oct. 11, 2022
  • Two men smile and talk in the bed of a grey truck parked in an outdoor space.
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    Courtesy of Nissan
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    Nissan shifts into career advice for college athletes in new series

    “New Frontiers” follows former Heisman Trophy winners as they discuss what it means to build a personal brand and stay true to one’s values. 

    By • Oct. 11, 2022
  • Chipotle Boorito promo art
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    Courtesy of Chipotle Mexican Grill
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    Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

    The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.

    By • Oct. 11, 2022
  • Los Angeles's downtown skyline enveloped in smog.
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    David McNew via Getty Images
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    Group pressing for greener advertising appoints US lead amid expansion

    Agency vet John Osborn is tasked with spurring adoption of Ad Net Zero’s action plan while tailoring strategies to a region that makes up 40% of global spending.

    By • Oct. 10, 2022
  • WPP logo
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    Courtesy of WPP
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    WPP acquires Passport to boost integrated programs for brands

    The deal points to the need for connected experiences that present brands in compelling ways and with clearly defined characteristics.

    By Aaron Baar • Oct. 10, 2022
  • Four people play pickleball on a court with Vizzy's name featured prominently in the middle.
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    Courtesy of Molson Coors
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    Vizzy serves up pickleball sponsorship as niche sport grows

    The first-ever official hard seltzer sponsor of the Professional Pickleball Association will be joined at tournaments by other Molson Coors offerings.

    By • Oct. 10, 2022
  • DoorDash OOH activation for it's "Activate Super You" campaign
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    Courtesy of DoorDash
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    Marvel, DoorDash partner to highlight multi-skilled ‘Dashers’ in comic series

    “The Dashers” debuted at New York Comic Con and positions DoorDash drivers as everyday heroes.

    By Aaron Baar • Oct. 10, 2022
  • Holiday shopping bags
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    svetikd via Getty Images
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    Marketers ramp up promotions to curb expected holiday lows, survey says

    During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

    By • Oct. 10, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
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    Permission granted by McDonald's USA
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    Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry

    Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a resale market underpins demand for the nostalgia-themed meals.

    By • Updated Oct. 10, 2022
  • Instagram feed
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    Courtesy of Instagram
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    Instagram follows TikTok with enhanced ad formats and tools

    New features include multi-advertisement tools, augmented reality feeds and Stories and a free music library. 

    By Aaron Baar • Oct. 7, 2022
  • Two people taking a selfie.
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    mixetto via Getty Images
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    Let’s get real: What TikTok’s BeReal lookalike means for marketers

    Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.

    By • Oct. 6, 2022
  • A product shot of a Reese's variant featuring football-shaped candies against a white background.
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    Retrieved from Reese’s University; The Hershey Company on October 06, 2022
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    Reese’s NIL blitz focuses on football players with last name Reese

     A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies. 

    By • Oct. 6, 2022
  • Lexus "Never Lose Your Edge" campaign hero image.
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    Courtesy of Lexus
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    Lexus highlights diverse personalities in latest campaign

    “Never Lose Your Edge” highlights Black, Hispanic, LGBT and other minority communities and marks the brand’s largest audio investment to date.

    By Aaron Baar • Oct. 6, 2022
  • Lucky Charms LED-lit park as part of its "Journey to the Magic Gems" AR game.
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    Courtesy of Lucky Charms
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    Lucky Charms joins mobile gaming craze with AR gem hunt

    Created with “Pokemon Go” developer Niantic, the experience ties into a limited-edition cereal that quickly sold out on store shelves earlier this year.

    By Aaron Baar • Oct. 6, 2022
  • Gaming chairs lined up with computers.
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    Smederevac via Getty Images
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    What Twitch’s revenue share shift means for streamers and marketers

    By moving all streamers to a 50/50 revenue split for subscriptions, Twitch is putting pressure on them to run more ads, which could undermine the user experience.

    By • Oct. 6, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
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    Retrieved from Walmart on September 26, 2022
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    How marketers can connect with Gen Z in emerging virtual worlds

    Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.

    By • Oct. 6, 2022
  • A group of young people eat Burger King in front of a grey house.
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    Courtesy of Burger King
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    Burger King crowns the consumer king with new ‘You Rule’ tagline

    The customization-focused campaign was created in partnership with OKRP and is part of a larger brand revitalization. 

    By • Oct. 6, 2022
  • A basket of dirty laundry in a blue hamper with the text Chores Light on the front sits next to a Coors Light bucket filled with beers and ice on a bar top,
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    Courtesy of Molson Coors
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    Coors Light, Tide Cleaners offer to do laundry for college football fans

    Agreeing that laundry on game days is a buzzkill, the brands are raffling off free cleaning for the season and providing drop-off service in select locations.

    By • Oct. 5, 2022
  • Digital illustration of two characters sitting in chairs by a pool with a large house in the distance.
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    Courtesy of West Elm
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    West Elm to replicate furniture, decor on Roblox

    More brands and retailers are experimenting with the metaverse platform to appeal to younger consumers.

    By Tatiana Walk-Morris • Oct. 5, 2022
  • Lil Nas X for Coach's campaign, "Courage to Be Real."
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    Courtesy of Coach
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    Coach recruits Lil Nas X as brand pivots towards expressive luxury

    “Courage to Be Real” showcases various life obstacles faced by the rapper in a quest toward authenticity.

    By • Oct. 5, 2022
  • Actor Jonathan Majors rests his arm atop a barrel of Johnnie Walker.
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    Courtesy of Johnnie Walker
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    Johnnie Walker plays up Black Label luxury with Jonathan Majors

    A new global campaign features Majors highlighting the blend’s layered tasting notes alongside a jazz quartet. 

    By • Oct. 4, 2022
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    Gen Z and CTV: Is a creative renaissance for TV ads in view?

    The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

    By • Oct. 4, 2022
  • Jack in the Box's 'Gamer Jack' logo
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    Courtesy of Jack in the Box
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    Jack in the Box seeks full-time Twitch streamer

    A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

    By • Oct. 3, 2022