Brand Strategy: Page 58

  • Michelob Ultra Run Fund and campaign image featuring Katherine Switzer
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    Courtesy of Michelob Ultra
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    Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign

    The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run.

    By • Nov. 2, 2022
  • Two Fortnite avatars stand in front of a mountainous landscape in Ralph Lauren-branded clothing.
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    Courtesy of Ralph Lauren
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    Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

    The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.

    By Tatiana Walk-Morris • Nov. 2, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Walmart parcels to be shipped by Walmart Fulfillment Services move down a conveyor belt.
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    Permission granted by Walmart
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    Walmart invokes ‘Office Space’ to promote holiday deals on Mondays

    The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy. 

    By • Nov. 2, 2022
  • A shot of a Kohl's parking lot and outdoor signage
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    Bruce Bennett via Getty Images
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    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By • Nov. 1, 2022
  • A Juicy tracksuit designed in collaboration with Kraft.
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    Courtesy of Kraft
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    Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up

    The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”

    By • Nov. 1, 2022
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    Anthony Kwan via Getty Images
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    Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

    Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

    By • Oct. 31, 2022
  • Little Caesars Hot and Ready
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    Courtesy of Little Caesars
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    Little Caesars promotes digital trailblazer to CMO

    Greg Hamilton takes the reins for marketing as the chain ramps up digital transformation and its relationship with the NFL.

    By • Oct. 31, 2022
  • Farm machines harvesting corn
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    JamesBrey via Getty Images
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    McCain Foods envisions the future of farming on Roblox

    To support its new Regen Fries and a commitment to regenerative agriculture, the brand is also partnering with a real-world NFT-themed restaurant.

    By Aaron Baar • Oct. 31, 2022
  • Two people standing wrapped in a blanket as part of American Eagle's 2022 holiday campaign.
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    Permission granted by American Eagle
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    Inside American Eagle’s holiday social media strategy

    The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” 

    By • Oct. 31, 2022
  • The Coors Light "Chill Harder" logo carved into a pumpkin.
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    Courtesy of Molson Coors
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    Coors Light contest offers pay out for local recreations of its logo

    A new program shifts advertising budget so consumers can win money by carving the “Chill Harder” logo into a pumpkin or otherwise recreating it.

    By • Oct. 28, 2022
  • A street in the dark with a Burger King location highlighted
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    Courtesy of Burger King
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    Burger King teams with Call of Duty for expansive international promo

    The tie-up comes just over a year after the chain’s former CMO Fernando Machado joined Call of Duty publisher Activision Blizzard as CMO.

    By Aaron Baar • Oct. 28, 2022
  • Kim Kardashian at a KKW Beauty and Fragrance pop-up opening at Westfield Century City in Los Angeles.
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    Presley Ann/Getty Images for ABA via Getty Images
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    Opinion

    What Kim Kardashian’s $1.26M fine says about influencer marketing

    Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos.

    By Jim Singer, Brooks Levering, Piyush Gupta, Luis de Lencquesaing • Oct. 28, 2022
  • A clip from Mastercard's campaign spot that features themes from "Black Panther: Wakanda Forever"
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    Retrieved from Mastercard on October 27, 2022
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    Mastercard celebrates Black women business owners with ‘Black Panther’ tie-in

    The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.

    By Aaron Baar • Oct. 27, 2022
  • Several avatars attend a concert in Claire's virtual destination.
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    Courtesy of Claire's
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    Claire’s targets ‘Gen Zalpha’ with Roblox virtual destination

    The chain is investing in phygital retailing to secure its position with the microgeneration of consumers who came of age during the pandemic.

    By Aaron Baar • Oct. 27, 2022
  • Bushmills promotion with Peaky Blinders retrieved by Marketing Dive on March 10, 2022
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    Retrieved from Bushmills Irish Whiskey on March 10, 2022
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    How Bushmills bottled a successful ‘Peaky Blinders’ partnership

    Though prohibited from paying to integrate into the show, the distiller created a themed special-edition bottle during a period of growth for Irish whiskeys. 

    By • Oct. 26, 2022
  • Oscar Mayer "BacOFF" campaign image for World Vegan Day featuring a piece of blurred out bacon.
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    Courtesy of Kraft Heinz
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    Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day

    To be eligible to win, consumers must pledge to “BacOff,” or abstain from eating bacon for 24 hours via Instagram, Facebook or Twitter.

    By • Oct. 26, 2022
  • Diageo's regenerative agriculture program for Guinness production.
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    Courtesy of Diageo
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    Future focused: How Diageo prioritizes sustainability

    The company’s Society 2030 program tailors sustainability goals by brand, avoiding a one-size-fits-all approach.

    By • Oct. 25, 2022
  • McDonald's McRib sandwich sits against a black background and underneath glowing golden text reading, "The McRib Farewell Tour."
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    Permission granted by McDonald's USA
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    McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib

    Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich.

    By • Oct. 25, 2022
  • Outback Steakhouse "Steak it to the House" campaign's collegiate athlete partners.
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    Courtesy of Outback Steakhouse
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    Outback Steakhouse expands NIL partnerships for latest campaign

    In the coming months, the chain plans to add 50 additional college athletes to its TeamMates roster.

    By • Oct. 25, 2022
  • A person's hand types on a keyboard while the other hand holds a credit card.
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    Poike via Getty Images
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    IPG says ‘majority’ of clients are making contingency plans for a downturn

    The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends.

    By • Oct. 24, 2022
  • Gillette stadium glows green at night.
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    Courtesy of Gillette
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    Gillette kicks off first NFL live broadcast mixed-reality commercial

    The stadium activation features a razor being built before viewers, with participation from mascot Pat the Patriot.

    By • Oct. 24, 2022
  • Oreo Thins and Microsoft 365 promo image for its "Thinvite" campaign.
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    Courtesy of Oreo
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    Oreo Thins, Microsoft 365 encourage workers to take a snack break

    The tie-up will see three 15-minute snack breaks added to consumers’ schedules, with a Microsoft Teams invite linking to a video of playful puppies.

    By Aaron Baar • Oct. 24, 2022
  • Subway plans to add 50,000 jobs this summer
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    Courtesy of Subway
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    Subway, Arby’s top QSR TV ad impressions in Q3

    While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3.

    By Aneurin Canham-Clyne • Oct. 24, 2022
  • iHeartMedia's metaverse activation, iHeartLand
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    Courtesy of iHeartMedia
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    Why brands should go beyond a metaverse cameo

    During an Advertising Week panel Thursday, panelists from iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy. 

    By • Oct. 21, 2022
  • A football stadium with lights on the field.
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    FotografieLink via Getty Images
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    Why Mercedes-Benz jumped to advertise on Amazon Prime’s ‘Thursday Night Football’

    Early audience numbers point to where the future of live sports may be headed, with more targeted advertising holding a strong appeal for brands. 

    By • Oct. 21, 2022