Brand Strategy: Page 57

  • A person on a video call/filming/taking photos of a family toasting for a holiday dinner at home.
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    FG Trade via Getty Images
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    Deep Dive

    Gift giving meets revenge living: Why experiences are so important this holiday season

    Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

    By • Nov. 14, 2022
  • Children stacking a pile of wrapped presents
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    Courtesy of Lego
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    With inflation and recession fears looming over the holidays, are retailers still able to market joy?

    Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals.

    By Caroline Jansen • Nov. 14, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A virtual spoon character explores a breakfast-themed online space as part of Reese's Puffs Breakfastverse.
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    Permission granted by Reese's Puffs
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    Reese’s Puffs envisions futuristic ‘Breakfastverse’ with high-end designer

    Along with the brand’s first metaverse activation, a new Ambush collaboration includes a “breakfast bowl-turned-purse” accessory retailing for $150.

    By • Nov. 11, 2022
  • A female avatar from Timex's Fortnite game.
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    Courtesy of Timex
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    Timex challenges players to race against the clock in Fortnite

    The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date. 

    By • Nov. 11, 2022
  • A Christmas card with a gingerbread house printed on it.
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    Courtesy of Kellogg Company
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    Pop-Tarts lists gingerbread house on Zillow

    Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage.

    By Aaron Baar • Nov. 11, 2022
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
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    Courtesy of e.l.f. cosmetics
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    The value of blending: Inside E.l.f’s post-cookie mobile strategy

    As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

    By • Nov. 10, 2022
  • The Apple logo is displayed on the exterior of an Apple Store.
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    Justin Sullivan / Staff via Getty Images
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    Apple’s Major League Soccer streams may come with ads

    The move follows a 10-year deal with the league and aligns with the tech company’s advertising aspirations.

    By Aaron Baar • Nov. 10, 2022
  • Actor Daniel Craig, wearing an all-black outfit, splays out on a green lounge chair while holding a bottle of Belvedere vodka in one hand and a glass tumbler in the other.
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    Permission granted by Belvedere Vodka
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    Daniel Craig cuts loose in Paris for dancy new Belvedere ads

    Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond. 

    By • Nov. 10, 2022
  • A bottle of Coors Banquet against a western backdrop, which includes a white building.
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    Courtesy of Molson Coors
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    Coors Banquet named official partner of Paramount series ‘Yellowstone’

    The partnership between the hit show and the beer brand signifies growing value in product placement.

    By • Nov. 10, 2022
  • Businesswoman making notes looking at a laptop
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    jacoblund via Getty Images
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    Opinion

    How brands can turn corporate social action into real action

    Marketers face heavy pressure for their brands to be engaged in social justice issues but must be cautious in how they approach their strategy.

    By Augie Ray and Chris Ross • Nov. 10, 2022
  • Promotional image for the Planet Fitness and Amazon Halo View giveaway
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    Courtesy of Planet Fitness
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    Amazon expands wellness biz with Planet Fitness tie-up

    The Gen Z-heavy promotion includes a TikTok challenge and offers new Black Card members a free Amazon Halo View fitness tracker.

    By • Nov. 9, 2022
  • A youthful and fun Caucasian couple in their 50's enjoy the recreational sport of Pickleball on a warm day in the Pacific Northwest.
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    RyanJLane via Getty Images
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    Anheuser-Busch buys Major League Pickleball team as sport booms

    The brewer becomes a founding partner of the league, granting it control over one of the league’s expansion teams.

    By • Nov. 9, 2022
  • A paid of Southern Comfort drinking pants. A shot is in one pocket.
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    Courtesy of Southern Comfort
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    Southern Comfort creates shot glass pants for Thanksgiving

    The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.

    By • Nov. 8, 2022
  • Peloton Instructors Robin Arzón and Alex Toussaint
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    Courtesy of Peloton
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    Peloton goes beyond the workout for holiday push

    New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

    By • Nov. 8, 2022
  • A person looking at product listings on a computer.
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    AndreyPopov via Getty Images
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    Deep Dive

    As retailers sell more ads, marketers’ frustrations and fears grow

    Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

    By • Nov. 8, 2022
  • Businessperson Balancing Stacked Coins On Wooden Seesaw
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    AndreyPopov via Getty Images
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    As nearly half of US marketers cut spending, how is the rest of the world faring?

    A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

    By • Nov. 7, 2022
  • A Christmas tree sits atop a Miller Lite Tree Stand with a keg visible inside.
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    Courtesy of Molson Coors
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    Miller Lite taps into the holidays with Tree Keg Stand

    The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products.

    By • Nov. 7, 2022
  • Asics x Solana UI collection
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    Courtesy of Asics
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    Asics latest Web3 play features tie-up with Solana Pay

    The Web3 commerce push includes a partnership with the app Stepn, which enables users to earn tokens for their physical activity. 

    By Aaron Baar • Nov. 7, 2022
  • Pacsun campaign image for its "PacVerse" holiday push
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    Courtesy of Pacsun
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    Pacsun expands metaverse presence for the holidays

    The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

    By • Nov. 7, 2022
  • Times Square Advertising, Crowds and Traffic
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    iStock/Matthew Roberge

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    Sponsored by Broadsign

    The growing role of digital-out-of-home in a dynamic ad landscape

    Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.

    By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022
  • Drizly's new brand identity
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    Courtesy of Drizly
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    Drizly rebrands to focus on gift-giving and e-commerce

    A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose. 

    By • Nov. 4, 2022
  • A real estate agent showing two people a property.
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    sturti via Getty Images
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    Real estate marketer Rent. creates TikTok solutions platform

    The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

    By Aaron Baar • Nov. 3, 2022
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
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    Justin Sullivan / Staff via Getty Images
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    How brands can leverage Apple’s Live Activities feature

    With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned.

    By • Nov. 3, 2022
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

    With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

    By • Nov. 3, 2022
  • View of trees.
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    Moeru Matsunoo via Getty Images
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    Forrester: Sustainability presents new opportunities for marketers

    The global economy is fundamentally changing as the demand for environmentally friendly practices grows louder.

    By Aaron Baar • Nov. 3, 2022