Brand Strategy: Page 49
-
Courtesy of Rémy Martin
Rémy Martin integrates QR codes into murals celebrating hip-hop
As the genre celebrates its 50th anniversary in 2023, the cognac brand is back with a more expansive campaign built around well-known DJs.
By Sara Karlovitch • March 9, 2023 -
mikkelwilliam via Getty Images
As video games become cultural juggernauts, marketers still struggle with buy-in
Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies.
By Peter Adams • March 9, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Unilever
Influencers have greatest impact on consumer sustainability choices, Unilever finds
Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.
By Chris Kelly • March 9, 2023 -
Retrieved from Coca-Cola on March 08, 2023
Coke brings world-renowned art to life in ‘Masterpiece’ push
The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.
By Jessica Deyo • March 9, 2023 -
Courtesy of Anheuser-Busch InBev
Bud Light Seltzer clears up misconception about its formula
As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign.
By Sara Karlovitch • March 8, 2023 -
PeopleImages via Getty Images
GroupM, Warner Bros. Discovery boost brand opportunities around diverse content
The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators.
By Chris Kelly • March 8, 2023 -
Courtesy of Corona
Corona launches virtual clubhouse and store on its site
The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers.
By Sara Karlovitch • March 7, 2023 -
Courtesy of Miller Lite
Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer
Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.
By Peter Adams • March 7, 2023 -
Courtesy of Intuit Quickbooks
QuickBooks caters to film tourists by highlighting small business cameos
An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars.
By Jessica Deyo • March 7, 2023 -
Retrieved from PRNewsfoto/Mars, Incorporated.
Mars launches store-hailing mobile ice cream markets
The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes.
By Peyton Bigora • March 7, 2023 -
Courtesy of Nissan
Nissan brings TikTok’s BeReal lookalike to March Madness
The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.
By Sara Karlovitch • March 6, 2023 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics pens new song in big bet on O Face lipstick
For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.
By Jessica Deyo • March 6, 2023 -
Scott Olson via Getty Images
Hershey’s trans-inclusive IWD push sparks familiar backlash
A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.
By Peter Adams • March 3, 2023 -
Courtesy of The Home Depot
Home Depot takes Kids Workshops to the metaverse on Roblox
Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.
By Sara Karlovitch • March 3, 2023 -
Courtesy of Levi's
ColumnCampaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion
To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.
By Chris Kelly • March 3, 2023 -
Courtesy of Yahoo
Toyota, Yahoo partner for AR-powered car shopping experience
The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown.
By Aaron Baar • March 2, 2023 -
Retrieved from Snap on March 02, 2023
Do Meta, Snap’s new AI bets signal a social media shift?
Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.
By Jessica Deyo • March 2, 2023 -
Leon Neal via Getty Images
OpenAI makes ChatGPT easier to integrate, priming tech for scale
Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants.
By Peter Adams • March 2, 2023 -
Courtesy of Diageo
Guinness rewards epic toasts this St. Patrick’s Day
The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities
By Sara Karlovitch • March 2, 2023 -
Retrieved from Bose on March 01, 2023
Bose works to boost gender parity in music production
With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.
By Chris Kelly • March 2, 2023 -
Retrieved from Hard Mtn Dew on March 01, 2023
Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community
Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.
By Peter Adams • March 1, 2023 -
Christopher Doering/Marketing Dive
Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role
The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.
By Sara Karlovitch • March 1, 2023 -
Courtesy of Anheuser-Busch InBev
AB InBev seltzer brand’s first national campaign focuses on simplicity
Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.
By Sara Karlovitch • Feb. 28, 2023 -
MF3d via Getty Images
FTC addresses ‘AI hype’ with warning about potential abuse in advertising
Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which recently inked a deal with Snap.
By Peter Adams • Feb. 28, 2023 -
Courtesy of Maybelline
Maybelline enlists its first-ever digital avatar for mascara launch
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.
By Jessica Deyo • Feb. 28, 2023
Previous
