Brand Strategy: Page 27

  • Frito-Lay My Joy campaign still
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    Courtesy of Frito-Lay
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    Frito-Lay reaffirms commitment to diverse creators with new campaign

    Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” highlights rising creators and will run on platforms including Meta and YouTube.

    By • Dec. 12, 2023
  • Oscar Mayer and Mint Mobile's campaign imagery for the "Side of Bacon" campaign.
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    Courtesy of Oscar Mayer
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    Oscar Mayer, Mint Mobile dole out free bacon for national campaign

    “A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide.

    By • Dec. 12, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A computer-generated image of a figure with a backpack on Roblox wearing the Adidas logo.
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    Courtesy of Adidas
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    Adidas launches digital products on Roblox

    The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform. 

    By Tatiana Walk-Morris • Dec. 11, 2023
  • Coca-Cola Christmas short film poster
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    Courtesy of Coca-Cola
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    Coca-Cola enlists Hollywood talent for Christmas shorts

    Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign.

    By • Dec. 11, 2023
  • Pizza Hut launches “Reverse Delivery” doormat to award pizza to delivery drivers.
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    Courtesy of Pizza Hut
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    Pizza Hut celebrates delivery drivers with QR code doormat and free pizza

    Delivery drivers who see the Reverse Delivery doormat displayed on a doorstep can scan the QR code to receive a courtesy pizza.

    By • Dec. 11, 2023
  • Example gameplay of the Twitch Recap Game
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    Courtesy of Twitch
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    Twitch launches annual recap with new game, marketing push

    The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.

    By • Dec. 11, 2023
  • Three people sitting on a couch watching a soccer game on TV.
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    EvgeniyShkolenko via Getty Images
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    Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say

    Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found.

    By • Dec. 8, 2023
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
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    Advertisers will ramp up spend on creators in 2024, IAB forecasts

    Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

    By • Dec. 7, 2023
  • An image of CosMc's menu options
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    Permission granted by McDonald's
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    6 key details about CosMc’s, McDonald’s new fast food chain

    CEO Chris Kempczinski said he believes McDonald’s has “the right to win” the afternoon “beverage pick-me-up occasion” with the new concept.

    By Emma Liem Beckett • Dec. 7, 2023
  • Hinge's "One More Hour" program includes a $1M fund dedicated to tackling the loneliness epidemic among Gen Z.
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    Courtesy of Hinge
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    Hinge dating app launches $1M initiative combatting Gen Z loneliness

    “One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000. 

    By Aaron Baar • Dec. 7, 2023
  • Verizon's new CMO Leslie Berland leans against a white wall
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    Permission granted by Verizon Communications
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    Peloton CMO jumps to Verizon after less than a year in role

    As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said.

    By • Dec. 7, 2023
  • Three people sit on a bench on the beach.
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    Courtesy of Anheuser-Busch InBev
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    AB InBev’s Kona Big Wave addresses toxic surf culture in new campaign

    “Share the Big Waves” includes a QR code activation and three-minute video that attempts to unpack perceptions around surf culture.

    By • Dec. 7, 2023
  • post-closing conflict
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    pixelfit via Getty Images
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    Opinion

    Here’s what separates a good marketer from a bad one

    At the core is the desire to gain a holistic understanding, according to Meta Reality Labs' Dave Kaufman.

    By Dave Kaufman • Dec. 7, 2023
  • Team Whistle and State Farm launch football focused episodes of "Home Team."
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    Courtesy of Team Whistle
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    State Farm takes inside look at NFL players and ‘at-home teammates’

    Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.

    By • Dec. 6, 2023
  • An illustration depicts a soda bottle in a football field surrounded by various size eyes.
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    Illustration: Derek Abella for Industry Dive

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    Tracker

    Super Bowl LVIII: Tracking every ad

    The details on every big game spot, from Temu's three-peat appearance to Verizon's tie-up with Beyoncé to tease the star's upcoming album.

    By Marketing Dive staff • Dec. 6, 2023
  • Jar of Hellmann's on football field
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    Courtesy of Hellmann's
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    Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

    The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste. 

    By • Updated Dec. 5, 2023
  • A group of multicolored balls in a room with the word Atomic in the foreground.
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    Courtesy of Diageo
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    Smirnoff celebrates connection in new global campaign

    Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness.

    By • Dec. 5, 2023
  • An AI-generated astronaut holds a bottle of Coca-Cola
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    Courtesy of Coca-Cola
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    What Coca-Cola’s generative AI experiments mean for the brand’s future

    Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence.

    By • Dec. 5, 2023
  • Peyton Manning and Emmitt Smith stand together holding cans of Bud Light.
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    Courtesy of Anheuser-Busch InBev
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    Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

    A new ad starring Peyton Manning and Emmitt Smith timed to the NFL playoffs kicks off the brand’s biggest Super Bowl ticket giveaway to date.

    By • Dec. 4, 2023
  • A headshot of Mark Weinstein.
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    Courtesy of Hilton
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    Q&A

    Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’

    Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for marketers.

    By Noelle Mateer • Dec. 4, 2023
  • A Domino's branded plow in the snow
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    Courtesy of Domino's Pizza
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    Q&A

    Why Domino’s is awarding half a million dollars in snow plowing grants

    Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an “experienced by few, seen by many” ethos.

    By • Dec. 4, 2023
  • Portrait of friends outdoor for travel, fashion and happiness
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    Permission granted by My Code
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    Sponsored by My Code

    Marketing can’t just be diverse–it has to be diverse-first

    Diverse-first marketing is a missed opportunity that will narrow customer bases and limit future growth--unless organizations can learn to embrace it.

    By Parker Morse • Dec. 4, 2023
  • Artlist 2024 Trend Report
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    Permission granted by Artlist
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    Sponsored by Artlist

    Becoming a powerhouse in the creator economy: A guide for brands

    Navigate the evolving creator economy with insights from Artlist's Trend Report 2024.

    Dec. 4, 2023
  • A giant Bath & Body Works candle on the streets of New York City
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    Courtesy of Bath & Body Works
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    Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

    The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.

    By • Dec. 1, 2023
  • Steak-umm DeepSteaks campaign
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    Courtesy of Steak-umm
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    Column

    Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters

    Created with agency Tombras, “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses.

    By • Dec. 1, 2023