Brand Strategy: Page 24
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Courtesy of PepsiCo
Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover
Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.
By Peter Adams • Feb. 1, 2024 -
Courtesy of Gatorade
Gatorade fuels digital transformation with free membership platform
The PepsiCo brand will release a capsule collaboration with DJ Khaled to boost the launch and bring together sports, music and entertainment.
By Chris Kelly • Feb. 1, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Starbucks
Starbucks to capitalize on record loyalty membership with app improvements
Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.
By Bryan Wassel • Feb. 1, 2024 -
Jacob Wackerhausen/Getty via Getty Images
OpinionHow media partners can communicate brand momentum in 2024
Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno.
By Erin Firneno • Jan. 31, 2024 -
Courtesy of PepsiCo
Doritos’ first global brand platform revolves around self-expression
The campaign includes three spots created by Goodby Silverstein & Partners and a global film about a monster truck-driving grandmother.
By Chris Kelly • Jan. 30, 2024 -
Courtesy of McDonald's USA
McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp
Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.
By Peter Adams • Jan. 30, 2024 -
Courtesy of Molson Coors
Miller64 rebrands to Miller Extra Light as focus shifts away from calories
The positioning will be supported by 2.5 times the amount of media support the brand has had in the past four years combined.
By Sara Karlovitch • Jan. 30, 2024 -
Courtesy of Blippar
Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro
In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.
By Jessica Deyo • Jan. 30, 2024 -
Courtesy of Molson Coors
Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads
Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money.
By Sara Karlovitch • Jan. 29, 2024 -
Courtesy of Ocean Spray Cranberries, Inc.
Ocean Spray reveals first major brand overhaul in 20-plus years
The 95-year-old cranberry co-op teamed with creative studio Stone Strategy & Design to highlight a "wildly uncommon" approach to culture and creativity.
By Chris Kelly • Jan. 29, 2024 -
Nuttapreya Sirisommai via Getty Images
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
Permission granted by Hyundai Motor America
Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads
Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.”
By Peter Adams • Jan. 26, 2024 -
Courtesy of Ruffles
Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game
Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.
By Aaron Baar • Jan. 25, 2024 -
Justin Sullivan / Staff via Getty Images
Deep DiveWhat Apple’s adoption of RCS for iPhones could mean for marketers
Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages.
By Jessica Deyo • Jan. 25, 2024 -
Courtesy of Anheuser-Busch
Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans
Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy.
By Chris Kelly • Jan. 25, 2024 -
Courtesy of Heinz
Heinz celebrates diners who wait for its ketchup in global campaign
Created with Chilean agency 1984, the marketer’s largest effort since unifying its global creative strategy shows that “true love waits” — for ketchup.
By Chris Kelly • Jan. 25, 2024 -
Courtesy of Mars Wrigley
M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring
As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter.
By Sara Karlovitch • Jan. 24, 2024 -
Courtesy of 11:11 Media
Hilton checks in to Paris Hilton’s Roblox world for loyalty push
The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.
By Chris Kelly • Jan. 23, 2024 -
Courtesy of Solo Brands, Inc
Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble
The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning.
By Peter Adams • Updated Jan. 30, 2024 -
Permission granted by Coors Light
Coors Light’s silver bullet train returns for Super Bowl with seats for fans
Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.
By Peter Adams • Jan. 23, 2024 -
Permission granted by Team Whistle
Finish brings football rivalries to the kitchen with Team Whistle
An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”
By Jessica Deyo • Jan. 22, 2024 -
natrot via Getty Images
Data-driven marketing investments to top $36B in 2024, report finds
A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.
By Peter Adams • Jan. 22, 2024 -
Courtesy of MiraLAX
‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’
Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women.
By Chris Kelly • Jan. 22, 2024 -
Courtesy of Solo Stove
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.
By Peter Adams • Updated Jan. 30, 2024 -
Retrieved from Dr. Squatch on January 18, 2024
ColumnCampaign Trail: Dr. Squatch uses hypnosis to inspire ‘Big Bricc Energy’
The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.
By Chris Kelly • Jan. 19, 2024
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