Adam Driver turns 5-star Amazon reviews into theatrical monologues

The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.

By Chris Kelly • Nov. 20, 2024

How Kleenex’s new visual identity serves as a platform for storytelling

The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary.

By Chris Kelly • Nov. 20, 2024

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar should be a copy of nothing.”

By Peter Adams • Nov. 19, 2024

Lexus marks 25 years of ‘December to Remember’ with nostalgic ads

Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion. 

By Jessica Deyo • Nov. 19, 2024

Google Lens can now tailor search results to the store you’re in

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.

By Bryan Wassel • Nov. 19, 2024

Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth

The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s characters.

By Sara Karlovitch • Nov. 19, 2024

Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

By Chris Kelly • Nov. 18, 2024

Knorr targets zillennials in campaign celebrating holiday cooking blunders

“#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads. 

By Jessica Deyo • Nov. 18, 2024

3 critical gaps that are sabotaging your marketing plan

Is your marketing plan falling short? Bridge these three gaps to elevate your strategy and impact.

Nov. 18, 2024

Nordstrom leverages generative AI for holiday app refresh

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends. 

By Aaron Baar • Nov. 14, 2024

Kroger plans Shop the Scene experience on Hulu for holiday campaign

Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.

By Jessica Deyo • Nov. 14, 2024

Target debuts ‘weirdly hot’ Santa for second holiday advertising push

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

By Peter Adams • Nov. 14, 2024

McDonald’s holiday cups entertain with Doodles content, digital collectibles

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, new song and more.

By Chris Kelly • Nov. 14, 2024

Why Tide is shifting to social-first marketing for its latest NFL blitz

The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most content-rich NFL effort yet.

By Peter Adams • Nov. 14, 2024

Foot Locker celebrates sneaker culture in star-studded holiday campaign

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more.

By Howard Ruben • Nov. 13, 2024

Purina races onto Roblox with game focused on virtual pets

The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

By Peter Adams • Nov. 13, 2024

‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

By Jessica Deyo • Nov. 13, 2024

REI taps former Sephora, Williams-Sonoma exec for chief marketer

Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.

By Cara Salpini • Nov. 12, 2024

Keurig Dr Pepper taps new CMO to accelerate digital-first marketing

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.

By Peter Adams • Nov. 12, 2024

Wesson recasts gender roles in Thanksgiving campaign

The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

By Sara Karlovitch • Nov. 12, 2024

Netflix helps brands deepen NFL integrations with new ad partnerships

The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”

By Chris Kelly • Nov. 12, 2024

How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.”

By Chris Kelly • Nov. 12, 2024

Heineken USA names new CMO focused on brand building

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer offerings.

By Peter Adams • Nov. 11, 2024

DoorDash puts fresh spin on family meals for Hispanic Gen Zers

The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home.

By Jessica Deyo • Nov. 11, 2024

Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers

“I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.

By Cara Salpini • Nov. 7, 2024