Data/Analytics: Page 52
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Wikimedia Commons
Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic
Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.
By Peter Adams • May 10, 2019 -
Younger consumers pay more attention to online ads, survey finds
In another positive sign for digital marketers, older consumers are buying more online now than in the past.
By Barry Levine • May 10, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
FilmMagic for YouTube
Deep DiveTurf war: Can digital heavyweights fend off linear TV's online land grab?
Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.
By Peter Adams • May 10, 2019 -
Schick owner Edgewell buys razor disruptor Harry's for $1.4B
The acquisition encompasses Harry's technology suite, including data and analytics, DTC and performance marketing capabilities.
By Peter Adams • May 9, 2019 -
Chick-fil-A has the strongest QSR brand personality, study says
Fast food companies were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.
By Lauren Manning • May 9, 2019 -
IAB: Digital ad revenues pass $100B on mobile, video growth
Surpassing the milestone for the first time, U.S. digital advertising revenues saw a 22% year-over-year increase in 2018.
By Chris Kelly • May 7, 2019 -
EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT
A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.
By Barry Levine • May 7, 2019 -
PepsiCo
PepsiCo increased cost efficiency by 28% with blockchain test
While the effort shows promise for the distributed ledger technology's ability to drive down digital media costs, other recent tests produced mixed results.
By Barry Levine • May 7, 2019 -
Opinion
The tells — both good and less-good — from Amazon's recent public posturing
With growth of its ad business only 34%, Amazon maintaining its e-commerce dominance is now under the microscope, and bigger challenges may await, writes Wavemaker's Kacie McKee.
By Kacie McKee • May 7, 2019 -
IAB: 80% of consumers accept ads in exchange for free digital video
Some viewers pay more attention to ads when they're watching instructional videos.
By Dianna Christe • May 6, 2019 -
Target, Walmart envision radically different futures for their growing media businesses
The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.
By Peter Adams • May 3, 2019 -
Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads
At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.
By Peter Adams • May 2, 2019 -
Ad fraud losses drop 11% as more attempts are caught, ANA report says
Most fraud is expected to be stopped before it is paid for in 2019, according to the new report done in partnership with White Ops.
By Barry Levine • May 2, 2019 -
25% of companies use AI in their personalization efforts, study finds
Overall, 59% of respondents said serious efforts on personalization are still a year away.
By Laura Klepacki • May 1, 2019 -
OpinionFacebook's new competition-based ad metrics are what we've always needed
With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.
By Orlando Rios • May 1, 2019 -
Wix
Q&AHow Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.
By Peter Adams • May 1, 2019 -
Southeastern University
Sponsored by Southeastern UniversityIs podcast advertising effective?
Podcast advertising is the new, popular way to promote through audio programming. How effective is it?
April 30, 2019 -
Study: OOH is most powerful tool to get shoppers through doors
Driving store traffic was significantly less expensive for brands in 2018 than the year before, with OOH providing the biggest impact for marketers' investments.
By Laura Klepacki • April 29, 2019 -
Shopify adds Facebook dynamic ads, Snapchat Story Ads
Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.
By Robert Williams • April 29, 2019 -
Deep DiveCan AI earn a starring role in marketers' video strategies?
Hoping to meet the growing demand for personalized digital content, marketers are exploring how to use AI tools to enhance their video content decisions as well as save time and money.
By Tatiana Walk-Morris • April 29, 2019 -
NBC Universal
Advanced TV coalition OpenAP becomes transactional with centralized marketplace
NBCUniversal, Fox and Viacom will let advertisers buy media across traditional and digital TV while promising better performance data and audience targeting.
By Natalie Black (Koltun) • April 26, 2019 -
Facebook attracts fewer ad dollars in Q1, study finds
However, Instagram was a bright spot for the company, with a 44% jump in ad spend from a year earlier.
By Robert Williams • April 24, 2019 -
How Dixie drove 99% completion rate for in-store videos
The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.
By Robert Williams • April 23, 2019 -
AT&T's WarnerMedia pulls out of advanced TV coalition OpenAP
A potential reasoning for the decision, which arrives amid the critical upfronts season, could be Xandr's creation of its own addressable TV ad products.
By Peter Adams • April 22, 2019 -
EMarketer: Native ads to grab 63% of display spending in 2019
Facebook will benefit most from the growth in native ad spending on social media.
By Robert Williams • April 18, 2019
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