Data/Analytics: Page 52
-
IAB
Unilever mulls ending CMO position with Weed's retirement, The Drum reports
Rather than finding a replacement, the CPG giant might instead realign its marketing division altogether.
By Peter Adams • April 2, 2019 -
63% of broadcaster impressions were served via connected TV in 2018, study finds
Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention.
By Erica Sweeney • April 1, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Getty Images
Publicis completes $4B purchase of Epsilon as data marketing race heats up
The data marketing firm's services are available immediately to Publicis' U.S. clients and will roll out internationally in the coming months.
By Peter Adams • Updated July 2, 2019 -
Netflix is fastest growing brand in 2019 as its value jumps 105%, report finds
Disney was the top-performing traditional media brand and entered the top 10 thanks to its value growing 40%.
By Erica Sweeney • March 29, 2019 -
Opinion
Making YouTube work better with advanced TV
When it comes to planning a campaign that spans TV and digital media, brands often miss out on all the layers of extra content and audience segmentation the video platform holds, writes Channel Factory's Tony Chen.
By Tony Chen • March 29, 2019 -
EMarketer: Reddit's ad revenue to jump 55% in 2019
The site's ad business is projected to reach $119 million this year and to more than double by 2021.
By Erica Sweeney • March 28, 2019 -
52% of advertisers combine buying for digital video and linear TV, study finds
By 2021, 91% plan to merge buying as consumer viewing habits continue to drive the convergence of digital and linear formats.
By Erica Sweeney • March 28, 2019 -
Getty Images
CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds
Pioneering CMOs are more likely to rely on new marketing roles like chief storyteller and growth hackers.
By Erica Sweeney • March 27, 2019 -
Courtesy of PRNewswire/McDonald's
McDonald's buys Dynamic Yield for $300M to improve drive-thru experience
Fresh technology will be used to personalize digital menu boards that change depending on the weather, time of day and existing restaurant traffic.
By Julie Littman • March 26, 2019 -
Online ad spend will grow more quickly than expected in 2019, Zenith says
Small businesses make up a large part of the growth, following Google and Facebook opening up self-serve tools for these advertisers.
By Erica Sweeney • March 26, 2019 -
MRC preps cross-media measurement standards for video ads
Once finalized later this year, the standard will provide a consistent measurement of video ads across TV, over-the-top, mobile and desktop.
By Erica Sweeney • March 26, 2019 -
Report: Google considers privacy-minded restrictions on ad targeting
Any changes would likely impact how ad-tech vendors work with Google's Chrome web browser.
By Erica Sweeney • March 25, 2019 -
Absolut
Report: Absolut sees 2.5x higher engagement with Reddit video ads
The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."
By Erica Sweeney • March 25, 2019 -
Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice
However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion.
By Erica Sweeney • March 22, 2019 -
Pinterest, Airbnb find brand synergy with co-produced travel guide
The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.
By Erica Sweeney • March 20, 2019 -
73% of online shoppers click on Amazon product ads while browsing, study finds
Among web browsers who have clicked on an Amazon product ad, 83% purchased the item and 60% said the ads were helpful.
By Erica Sweeney • March 20, 2019 -
Accenture buys Dutch agency Storm Digital to hone programmatic offering
Formed in 2006, the shop focuses on a range of services, including data collection and audience analytics, and has clients like airline KLM.
By Erica Sweeney • March 18, 2019 -
Esports ad revenue will exceed $200M by 2020, eMarketer says
In 2019, the number of people in the U.S. who will watch an esports event at least once a month will reach 30.3 million, an 18% increase over last year.
By Erica Sweeney • March 15, 2019 -
Kroger
Kroger expands Pinterest tie-up with first-party data ad targeting
A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.
By Erica Sweeney • March 15, 2019 -
Google removed 2.3B bad ads in 2018
More than six million bad ads were removed per day for violating policies, the company claims in a new report.
By Erica Sweeney • March 15, 2019 -
Brands fail to meet consumer demands for simplicity, study finds
A gap remains between brands' performance and consumer expectations, despite more investments in new technology and engagement solutions.
By Erica Sweeney • March 14, 2019 -
Coty pilots e-commerce analysis tool to drive digital ad buys
Media agency Zenith developed the tool to analyze e-commerce offerings and determine where to send traffic from Coty's ad campaigns.
By Erica Sweeney • March 14, 2019 -
Consortium of media, technology companies tackles need for addressable TV ad standards
Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.
By Erica Sweeney • March 13, 2019 -
Facebook replaces relevance score, changes ad metrics
The changes could help advertisers address trends like personalization and ad relevance.
By Erica Sweeney • March 13, 2019 -
Natalie Koltun / Marketing Dive
L'Oréal deepens personalized skincare focus with uBiome partnership
New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.
By Natalie Black (Koltun) • March 12, 2019
Previous
