Ycor drops bid for Sizmek assets, clearing way for Amazon deal

Court documents reveal that while Ycor offered to raise its offer by at least $15 million, Sizmek ignored Ycor's requests for information and had selected Amazon as its preferred bidder.

By Peter Adams • Updated June 18, 2019

How openness to ads varies across digital audio and video consumption

Audio listeners are more open to ads while relaxed and focused, while video viewers are more receptive when they're excited, according to new research. 

By Robert Williams • June 6, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters

The chain becomes the latest marketer to incorporate online negativity into its marketing as opposed to letting customer service handle it. 

By Barry Levine • June 4, 2019

Study: DTC brands increase marketing budgets 'dramatically' compared to traditional retailers

Digital upstarts have different priorities than incumbents, however, putting programmatic TV near the top of their lists.

By Dianna Christe • June 3, 2019

Gillette's transgender ad stirs mostly positive social media buzz

The P&G razor brand was mentioned about 108,000 times in the week since the ad appeared, with nearly 600,000 engagements.

By Robert Williams • May 31, 2019

What do publishers gain from behavioral ad targeting? Not much, researchers say

A rare empirical study of the space suggests that publishers receive just a 4% uptick in revenue for ad impressions that are enabled by cookies versus those that aren't.

By Peter Adams • May 30, 2019

Study: Gen Z cares about issues and is skeptical of brands

Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing.

By Barry Levine • May 30, 2019

LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer

The ad-tech firm will be integrated into LinkedIn Marketing Solutions, which has experienced 46% revenue growth year-over-year.   

By Peter Adams • May 29, 2019

How Wells Fargo finally increased brand approval after several failed attempts

A key takeaway from new Brand Keys research is that bad publicity is hard to recover from in an era when social media and the 24-hour news cycle reign.

By Dianna Christe and Chantal Tode • May 29, 2019

Walmart names Amazon, Microsoft veteran CTO

Suresh Kumar recently led display, video, app ads and analytics at Google.

By Samantha Schwartz • May 28, 2019

EMarketer cuts 2019 estimate of Facebook usage by 5%

Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.

By Robert Williams • May 28, 2019

What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act

While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel.

By Jack Carvel • May 28, 2019

WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions

The deal could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart. 

By Peter Adams • May 24, 2019

YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships

One clear winner is Oreo, which saw significant jumps in sentiment and buzz during the hit show's final season.

By Barry Levine • May 24, 2019

Roku's new planning tool reveals audiences missed by TV ads

Baskin-Robbins used Activation Insights to discover that 86% of viewers aged 18-49 who saw its ad on Roku did not see it on linear TV.

By Barry Levine • May 23, 2019

Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke

Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google.

By Peter Adams • May 22, 2019

Study: Advertising spend lost to fraud grows by 21%

Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers.

By Dianna Christe • May 22, 2019

Is DNA analysis the future of personalized marketing or a false positive?

Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers.

By Laura Klepacki • May 21, 2019

Study: 1 in 100 ad impressions come from malicious source

More than 60% of in-banner video ads and security issues came from just three SSPs.

By Robert Williams • May 17, 2019

Amazon acquires key Sizmek ad tech as rivalry with Google grows

The deal for the bankrupt ad-tech company's ad server and dynamic creative optimization solution came as the e-commerce giant's ad sales boomed. 

By Peter Adams • Updated May 31, 2019

Google's new ad formats leverage machine learning to sharpen privacy focus

At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.

By Peter Adams • May 14, 2019

YouTube's new 'Bumper Machine' automates 6-second ad production

GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.

By Robert Williams • May 14, 2019

WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus

Despite deals being brokered with pay-TV providers, targeted TV ad solutions will not command the primetime at the just-commenced annual series of presentations put on by the networks.

By Peter Adams • May 13, 2019

Calvin Klein's CMO adds responsibility as PVH Corp.'s first chief digital officer

As the head of global digital transformation for the parent company of brands like Tommy Hilfiger and Speedo, Marie Gulin-Merle's focus will include using data to boost engagement.

By Dianna Christe • May 13, 2019

Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic

Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.

By Peter Adams • May 10, 2019