Data/Analytics: Page 51
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OpinionFacebook's new competition-based ad metrics are what we've always needed
With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.
By Orlando Rios • May 1, 2019 -
Wix
Q&AHow Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.
By Peter Adams • May 1, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Southeastern University
Sponsored by Southeastern UniversityIs podcast advertising effective?
Podcast advertising is the new, popular way to promote through audio programming. How effective is it?
April 30, 2019 -
Study: OOH is most powerful tool to get shoppers through doors
Driving store traffic was significantly less expensive for brands in 2018 than the year before, with OOH providing the biggest impact for marketers' investments.
By Laura Klepacki • April 29, 2019 -
Shopify adds Facebook dynamic ads, Snapchat Story Ads
Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.
By Robert Williams • April 29, 2019 -
Deep DiveCan AI earn a starring role in marketers' video strategies?
Hoping to meet the growing demand for personalized digital content, marketers are exploring how to use AI tools to enhance their video content decisions as well as save time and money.
By Tatiana Walk-Morris • April 29, 2019 -
NBC Universal
Advanced TV coalition OpenAP becomes transactional with centralized marketplace
NBCUniversal, Fox and Viacom will let advertisers buy media across traditional and digital TV while promising better performance data and audience targeting.
By Natalie Black (Koltun) • April 26, 2019 -
Facebook attracts fewer ad dollars in Q1, study finds
However, Instagram was a bright spot for the company, with a 44% jump in ad spend from a year earlier.
By Robert Williams • April 24, 2019 -
How Dixie drove 99% completion rate for in-store videos
The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.
By Robert Williams • April 23, 2019 -
AT&T's WarnerMedia pulls out of advanced TV coalition OpenAP
A potential reasoning for the decision, which arrives amid the critical upfronts season, could be Xandr's creation of its own addressable TV ad products.
By Peter Adams • April 22, 2019 -
EMarketer: Native ads to grab 63% of display spending in 2019
Facebook will benefit most from the growth in native ad spending on social media.
By Robert Williams • April 18, 2019 -
Having to share personal data turns consumers away from loyalty programs, study says
Conversely, 76% of surveyed Americans said they would be more likely to join a program that required just their name and phone number.
By Laura Klepacki • April 17, 2019 -
Study: 3 key audience segments to inform 'Game of Thrones' marketers' strategies
As the ad-free show enters its final season, MiQ identified different fan groups — dubbed the Lannisters, Targaryens and Starks — and their biggest consumption habits.
By Laura Klepacki • April 15, 2019 -
US Polo Assn. lifts brand recall 95% with influencer campaign
The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a push to raise awareness.
By Robert Williams • April 12, 2019 -
P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.
By Peter Adams • April 11, 2019 -
Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy
Young, affluent consumers interested in direct brands also spend 70% more time streaming each week than they do on social media.
By Peter Adams • April 11, 2019 -
Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says
While most brands primarily target men in campaigns tied to the hit HBO show, 52% of all social media mentions around the show were from women.
By Dianna Christe • April 10, 2019 -
Brands shift control over digital experience to dedicated teams, study says
Control over the digital customer experience is shifting away from marketing and digital departments, where it typically resided in the past.
By Dianna Christe • April 10, 2019 -
IBM
IBM shifts focus with sale of Watson marketing, commerce solutions
The company previously offloaded parts of its marketing technology unit to HCL in December.
By Peter Adams • April 9, 2019 -
Gen Z prefers Instagram when hearing from brands, Piper Jaffray says
Just 6% of teens reported using Facebook, down from more than 22% six months ago.
By Dianna Christe • April 9, 2019 -
Opinion
6 simple ways to ensure your paid search investment is still paying off
Paid search investment theory is often overly complex. Here are some simple ways advertisers can fight inflation and improve returns.
By Brooks Levering and Margie Hamlin • April 9, 2019 -
Albertsons' digital media platform tallies 300 CPG campaigns
Pepsi and Yoplait are among the brands that have leveraged Albertsons' proprietary shopper data to drive sales and introduce new products.
By Dianna Christe • April 8, 2019 -
Microsoft, Verizon top list of Q1 ads that spark emotional connections, study finds
Gillette's #MeToo-inspired spot also placed in the top 10 ads that resonated with consumers, despite some social media backlash.
By Dianna Christe • April 8, 2019 -
Magna: Search, OOH drove record-breaking ad sales in 2018
Set to hit $217 billion in 2019, the ad market is predicted to see its 10th straight year of growth, with digital ad sales up 12% and linear ad sales down 5%.
By Erica Sweeney • April 5, 2019 -
Peter Adams for Marketing Dive
Agency leaders see opportunity — and risks — in marketers' data privacy turmoil
As platforms and brands steel themselves for regulation, agencies appear to be welcoming the opportunity to help fill in the gaps in data strategies. They still might need to grow a stronger backbone along the way.
By Peter Adams • April 4, 2019
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