Data/Analytics: Page 50
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Deep Dive
The year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 8, 2019 -
Deep Dive
Marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 8, 2019 -
WPP enters deal to sell 60% of Kantar to Bain Capital for $3.1B
The deal values Kantar at $4 billion and marks WPP's biggest effort to cut ancillary businesses.
By Robert Williams • Updated July 12, 2019 -
Courtesy of Nike
Nike's women's business grows by double digits in 2019
"It's hard to overstate how important this year has been to the evolution of the women's offense at Nike," CEO Mark Parker said of the strong results.
By Cara Salpini • June 28, 2019 -
IAB Tech Lab intros 'nutrition label' program to simplify audience data
A new Data Transparency Standard Compliance Program requires information providers to perform an annual audit and confirm their labels are reliable.
By Robert Williams • June 28, 2019 -
Under Armour, Converse, Ikea top Pride engagement on Instagram
Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.
By Robert Williams • June 27, 2019 -
Retailers' ad spend on YouTube drops by 20%, study says
The top spenders on YouTube so far this year include Samsung, Toyota, Geico, Disney and Walmart.
By Barry Levine • June 27, 2019 -
Connected TV spots make up 49% of all video ad impressions, study says
Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.
By Robert Williams • June 26, 2019 -
Trax acquires Shopkick to merge in-store shelf and shopper data
The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.
By Robert Williams • June 25, 2019 -
Amazon's ad revenues to grow 470% by 2023, study finds
AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.
By Barry Levine • June 25, 2019 -
LiveRamp sets sights on data-targeted TV future with Data Plus Math acquisition
Agencies, telecoms and brands expressed support of the reportedly $150 million deal linking identity resolution with media planning and measurement capabilities.
By Peter Adams • June 24, 2019 -
IAB
Keith Weed, who retired from Unilever in May, again ranked most influential CMO
Forbes' latest Most Influential CMOs list reinforces how the executive's departure is a loss for marketing thought leadership.
By Peter Adams • June 21, 2019 -
Positive portrayal of women in ads sparks sales lift, study finds
Amid consumer calls for gender equality, some companies are examining depiction of women in their ads.
By Kira Barrett • June 21, 2019 -
Amazon display ads drive non-Amazon sales, study finds
From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach.
By Barry Levine • June 20, 2019 -
Visa's sensory branding boosts positive perception by 14%
Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete.
By Robert Williams • June 20, 2019 -
Unilever CEO: 'Woke-washing' is infecting the ad industry
The comments from Cannes Lions arrive as an Edelman study finds that 53% of consumers think brands "trustwash" their social responsibility claims.
By Dianna Christe • June 19, 2019 -
Getty Images
Ad revenue's growth streak continues, but a few clouds loom, report says
While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.
By Dianna Christe • June 17, 2019 -
How Unilever used DNA analysis to reduce stereotypical thinking among marketers
In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking.
By Peter Adams • June 17, 2019 -
Amazon tops Apple, Google as world's most valuable brand, study says
The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.
By Robert Williams • June 14, 2019 -
Study: Customer connections flounder amid centralization, localization efforts
Marketers are discovering that achieving a connection and proximity to the customer are far more difficult than they expected.
By Barry Levine • June 14, 2019 -
Whole Foods
Forrester: Whole Foods' customer experience gets boost from Amazon
Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings.
By Barry Levine • June 13, 2019 -
What marketers need to know from Mary Meeker's 2019 Internet Trends report
The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
By Peter Adams • June 12, 2019 -
Study: Hershey's leads the pack for most effective TV advertising among CPGs
Most of the top ads across the sector feature themes of sharing versus solo consumption, reflecting how brands are adjusting to changing consumer demands.
By Dianna Christe • June 10, 2019 -
Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?
The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost.
By Peter Adams • June 10, 2019
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