Why consumers named Patagonia a leading innovative tech brand

YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve.

By Dianna Christe • July 29, 2019

Alphabet revenue tops estimates as Google ad sales jump 16%

Analysts expect the search giant to expand ad sales in its Maps app and on YouTube in the years ahead.

By Robert Williams • July 26, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Amazon's ad sales rise 37% to outpace digital rivals

The Q2 increase follows a 34% growth rate for Q1, which had marked a sudden deceleration from the more than 60% gains seen in the prior five quarters.

By Robert Williams • July 26, 2019

Catalina ties digital ads to real-world purchases across 700 audience segments

As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.

By Barry Levine • July 26, 2019

Facebook's Q2 revenue jumps 28% as mobile ads power growth

Mobile video accounted for more than half of video revenue for the social giant that says "thumb-stopping" creative must hook users within three seconds.

By Robert Williams • July 25, 2019

Study: Gen Z prefers social media as top influence channel

The cohort differs from older generations in saying that online videos are a key brand discovery platform, behind social media and websites.

By Robert Williams • July 25, 2019

E-commerce channel, mobile search ads boomed in Q2, study finds

Stories accounted for 18% of all Instagram ads, up from 9%, and spending for Stories grew a massive 186% compared to Q2 2018.

By Barry Levine • July 25, 2019

CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds

Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue. 

By Peter Adams • July 24, 2019

Merkle: Amazon top-of-search ads drive 3% of impressions but 45% of spend

Total spending on U.S. paid search ads grew 14% in Q2 from a year earlier, a slight deceleration from Q1 as growth on Google dipped slightly.

By Robert Williams • July 24, 2019

Marketers expect tech vendors to clean up ecosystem as complexity grows, study says

The findings suggest there may be an opportunity for tech vendors to alleviate pain points around streamlining, fraud and transparency.

By Dianna Christe • July 24, 2019

Starbucks to license out exclusive tech with new partnership

Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.

By Julie Littman • July 23, 2019

Ordering app Ritual pilots AdQuick's performance-based OOH format

The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.

By Peter Adams • July 19, 2019

Neurological evidence shows halo effect for mobile ads from surrounding content

High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.

By Barry Levine • July 19, 2019

Amazon's ad boom continues, but marketers find some features lacking, report says

Marin's annual survey of digital marketers found 37% believe the platform's campaign management tools are "not optimal." 

By Barry Levine • July 18, 2019

Don't max out on your core: The value of secondary audience segments

Focusing solely on your core audience can lead to missed opportunities for your business — or worse, writes Novarize CEO Alon Tvina.

By Alon Tvina • July 17, 2019

Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads

Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.

By Robert Williams • July 16, 2019

Dentsu's Merkle buys data firm Ugam to scale advanced analytics

The deal is one of the performance marketing agency's largest acquisitions and its fifth in 12 months.

By Barry Levine • July 16, 2019

YouTube, Netflix surge in ranking of most valuable media brands

Digital platforms snagged five of the top 25 spots as traditional media companies grew more slowly or even lost value.

By Robert Williams • July 15, 2019

IAB: 48% of consumers shop disruptor brands

DTC fans are twice as likely as those who shop at traditional brands to see direct brands as part of their self-expression, the study found.

By Dianna Christe • July 15, 2019

No ads, no problem: How marketers are collaborating with streaming platforms

Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.

By Kira Barrett • July 15, 2019

NBA nets Twitch marketer Kate Jhaveri as new CMO

Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.

By Peter Adams • July 11, 2019

Study: 18% of OTT ad inventory is fraudulent

Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads.

By Robert Williams • July 10, 2019

Product views in 'Stranger Things' valued at $15M, study says

While Netflix insists the placements weren't paid, the findings could still erase any doubts about the value of integrations with popular streaming shows. 

By Kira Barrett • Updated July 11, 2019

Zenith: Internet ad spend growth set to drop to 12% this year

As the market matures, however, online will account for more than half of global ad spend for the first time in 2021.

By Barry Levine • July 9, 2019

Nike's withdrawal of Betsy Ross flag shoe had no effect on sales, analysis finds

Despite controversy over a decision to recall the Air Max 1 USA sneaker, the company's online sales did not suffer over the following 10 days.

By Barry Levine • July 9, 2019