Data/Analytics: Page 49
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Positive portrayal of women in ads sparks sales lift, study finds
Amid consumer calls for gender equality, some companies are examining depiction of women in their ads.
By Kira Barrett • June 21, 2019 -
Amazon display ads drive non-Amazon sales, study finds
From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach.
By Barry Levine • June 20, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Visa's sensory branding boosts positive perception by 14%
Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete.
By Robert Williams • June 20, 2019 -
Unilever CEO: 'Woke-washing' is infecting the ad industry
The comments from Cannes Lions arrive as an Edelman study finds that 53% of consumers think brands "trustwash" their social responsibility claims.
By Dianna Christe • June 19, 2019 -
Getty Images
Ad revenue's growth streak continues, but a few clouds loom, report says
While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.
By Dianna Christe • June 17, 2019 -
How Unilever used DNA analysis to reduce stereotypical thinking among marketers
In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking.
By Peter Adams • June 17, 2019 -
Amazon tops Apple, Google as world's most valuable brand, study says
The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.
By Robert Williams • June 14, 2019 -
Study: Customer connections flounder amid centralization, localization efforts
Marketers are discovering that achieving a connection and proximity to the customer are far more difficult than they expected.
By Barry Levine • June 14, 2019 -
Whole Foods
Forrester: Whole Foods' customer experience gets boost from Amazon
Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings.
By Barry Levine • June 13, 2019 -
What marketers need to know from Mary Meeker's 2019 Internet Trends report
The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
By Peter Adams • June 12, 2019 -
Study: Hershey's leads the pack for most effective TV advertising among CPGs
Most of the top ads across the sector feature themes of sharing versus solo consumption, reflecting how brands are adjusting to changing consumer demands.
By Dianna Christe • June 10, 2019 -
Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?
The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost.
By Peter Adams • June 10, 2019 -
John Hazard and Lisa Burdige
Ycor drops bid for Sizmek assets, clearing way for Amazon deal
Court documents reveal that while Ycor offered to raise its offer by at least $15 million, Sizmek ignored Ycor's requests for information and had selected Amazon as its preferred bidder.
By Peter Adams • Updated June 18, 2019 -
How openness to ads varies across digital audio and video consumption
Audio listeners are more open to ads while relaxed and focused, while video viewers are more receptive when they're excited, according to new research.
By Robert Williams • June 6, 2019 -
IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters
The chain becomes the latest marketer to incorporate online negativity into its marketing as opposed to letting customer service handle it.
By Barry Levine • June 4, 2019 -
Study: DTC brands increase marketing budgets 'dramatically' compared to traditional retailers
Digital upstarts have different priorities than incumbents, however, putting programmatic TV near the top of their lists.
By Dianna Christe • June 3, 2019 -
Gillettte
Gillette's transgender ad stirs mostly positive social media buzz
The P&G razor brand was mentioned about 108,000 times in the week since the ad appeared, with nearly 600,000 engagements.
By Robert Williams • May 31, 2019 -
What do publishers gain from behavioral ad targeting? Not much, researchers say
A rare empirical study of the space suggests that publishers receive just a 4% uptick in revenue for ad impressions that are enabled by cookies versus those that aren't.
By Peter Adams • May 30, 2019 -
Study: Gen Z cares about issues and is skeptical of brands
Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing.
By Barry Levine • May 30, 2019 -
LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer
The ad-tech firm will be integrated into LinkedIn Marketing Solutions, which has experienced 46% revenue growth year-over-year.
By Peter Adams • May 29, 2019 -
How Wells Fargo finally increased brand approval after several failed attempts
A key takeaway from new Brand Keys research is that bad publicity is hard to recover from in an era when social media and the 24-hour news cycle reign.
By Dianna Christe and Chantal Tode • May 29, 2019 -
Walmart names Amazon, Microsoft veteran CTO
Suresh Kumar recently led display, video, app ads and analytics at Google.
By Samantha Schwartz • May 28, 2019 -
EMarketer cuts 2019 estimate of Facebook usage by 5%
Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.
By Robert Williams • May 28, 2019 -
Getty Images
OpinionWhat brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act
While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel.
By Jack Carvel • May 28, 2019 -
Courtesy of Target
WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions
The deal could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart.
By Peter Adams • May 24, 2019
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