Data/Analytics: Page 45
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Nike dominated culturally impactful video ads in Q3
Half of the ads on Ace Metrix's ranking tied in an athletic narrative, even when the brand was not endemic to sports.
By Peter Adams • Oct. 7, 2019 -
Amazon, Disney spat over CTV ad revenue signals shifting power dynamics in media buying
Marketers may actually benefit from the increasingly fragmented channel, which last year surpassed $8 billion in ad spending.
By Peter Adams • Oct. 4, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
pepsico
PepsiCo's 12% increase in ad spending fuels sales growth
The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.
By Robert Williams • Oct. 4, 2019 -
CTV generates twice as many video ad impressions as mobile, study says
Video ad impressions on connected TVs grew to 50% of the total in Q2 from 31% a year earlier.
By Robert Williams • Oct. 3, 2019 -
Pixabay
MediaMath corrals agencies, publishers and ad tech for 'transparent' media supply chain
Rubicon Project, Havas Media, IBM Watson and others have partnered to create a fully accountable alternative to Google and Facebook.
By Dianna Christe and Chantal Tode • Oct. 2, 2019 -
Study: Diversity in ads correlates to gains in revenue, brand perception
Those with the highest diversity scores showed an 83% higher consumer preference, according to Deloitte-owned agency Heat.
By Robert Williams • Oct. 2, 2019 -
Getty Images
Marketers expect budget increases in 2020 despite warning signs, Gartner says
A new survey indicates the confidence could be misplaced, as budgets this year dropped below 11% of company revenue for the first time since 2014.
By Peter Adams • Oct. 1, 2019 -
Christopher Doering/Marketing Dive
General Mills CMO predicts 'amorphous' agencies in the future
Ivan Pollard, who received flak in May for General Mills' RFP process, offered predictions around the gig economy and automation.
By Peter Adams • Sept. 27, 2019 -
Busch Beer
Kantar: Award-winning ads are becoming less effective at brand building
Ads that won recognition at Cannes Lions this year were found to be only half as effective at long-term brand building than winners from five years ago.
By Barry Levine • Sept. 26, 2019 -
AMA: Marketers face growing 'techlash' among consumers
Marketers are showing a "digital disconnect" from consumers by not taking their concerns about technology seriously enough.
By Robert Williams • Sept. 25, 2019 -
AWNewYork/Shutterstock
How mobile helps Hershey manage impulse purchases
Ahead of peak candy-buying season, executives shared how mobile can bring together media, distribution and customer insights.
By Natalie Black (Koltun) • Sept. 24, 2019 -
John Hazard
Forrester: Agencies' data platforms capture significant ad spend but face challenges
To meet CMOs' need for data-driven performance, agency holding groups have invested more than $12 billion in technology and databases since 2014.
By Robert Williams • Sept. 24, 2019 -
'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches
CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite.
By Peter Adams • Sept. 24, 2019 -
Roku's new tool measures incremental reach across OTT, TV ads
Verizon is in the alpha program for a tool that could help brands avoid over-frequency as consumers increasingly watch TV on multiple platforms.
By Dianna Christe • Sept. 23, 2019 -
Innovid
CTV startup Innovid acquires display ad firm Herolens
Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
By Peter Adams • Sept. 20, 2019 -
Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says
Tech companies represented 19% of the TV ad spend during opening weekend, a larger share than any other sector.
By Barry Levine • Sept. 20, 2019 -
E!, Vans boosted results with Facebook's new interactive ad formats
Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.
By Robert Williams • Sept. 20, 2019 -
How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches
Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.
By Peter Adams • Sept. 19, 2019 -
53% of consumers say brands are more political, down from 64%, survey finds
About one-third of Gen Z and 27% of millennials think brands should try to impact political and cultural issues, but only 16% of Gen X and 13% of Boomers agree.
By Barry Levine • Sept. 19, 2019 -
Study: Brand perceptions get bigger ding from social media than news
Almost 40% of survey respondents said they'd have a negative perception of a brand that advertises near offensive content, which is more likely to be user-generated social media posts than news.
By Chris Kelly • Sept. 19, 2019 -
ANA debuts measurement for cultural impact of advertising
A metric developed with NBCUniversal and member companies aims to pinpoint how cultural insights in ads affect brand, purchase intent and loyalty.
By Robert Williams • Sept. 18, 2019 -
55% of Gen Alpha want to buy what their favorite YouTube, Instagram influencers wear
A new report also shows that 14% of the age group are interested in the idea of influencers launching their own retail outlets.
By Dianna Christie • Sept. 18, 2019 -
Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads
Ace Metrix measured the cultural impact of ads by scoring them on "most empowering" messaging with the least chance of negative reaction.
By Barry Levine • Sept. 13, 2019 -
Kylie Cosmetics shows highest social media engagement and no ad spending, study says
A new report underscores the power of Kylie Jenner as an influencer but calls into question her brand's failure to use paid ads amid reports of declining sales.
By Robert Williams • Sept. 12, 2019 -
Cara Salpini for Retail Dive
Finding the next unicorn: An investor's look at the DTC landscape
There's no formula for making the right investment, but a large market size and a brand with competitive advantages help.
By Cara Salpini • Sept. 11, 2019
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