Comscore, Kargo implement new brand safety tools addressing coronavirus

Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers.

By Peter Adams • March 19, 2020

Gartner: CMOs must shift strategies amid coronavirus threat

The uncertain and rapidly evolving situation brings greater risks, but also creates opportunities to build customer loyalty.

By Robert Williams • March 19, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

65% of advertising professionals fear layoffs from pandemic, report finds

The ad industry is also seeing the greatest share of employees whose companies are encouraging them to work from home and restricting travel.

By Dianna Christie • March 19, 2020

3 strategies for strengthening brands amid coronavirus uncertainty

A virtual town hall hosted by the ARF suggested that sharpening brand mission could be crucial, and that tech developments in areas like 5G will accelerate.

By Peter Adams • March 18, 2020

Travel industry slashes ad spending in half amid coronavirus

The drop was more extreme on a monthly basis, with TV spending falling 69% and digital spending contracting 62% from February.

By Robert Williams • March 17, 2020

Coronavirus impacts how people shop and search online, study finds

While retailers, travel brands and restaurants are bearing the brunt of closures and citywide lockdowns, grocery stores and some CPG brands may​ inadvertently benefit.

By Dianna Christie • March 17, 2020

EMarketer: Coronavirus will slow 2020 ad spending growth to 7%

Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world.

By Robert Williams • March 16, 2020

How brands are taking extra precaution to avoid coronavirus insensitivities

Campaigns are getting dropped for fear of associating with the virus, but an overreaction also has its downsides.

By Peter Adams • March 16, 2020

Payments and delivery drive shoppers to Amazon over DTC brands

A new study reveals that free and fast shipping can influence purchasing decisions in favor of the e-commerce giant. 

By Tatiana Walk-Morris • March 12, 2020

Nintendo Switch, American Family ranked 'most beloved brands'

Highlighting how people discuss their favorite brands in different channels, the ranking differs significantly when comparing online versus offline chatter.

By Dianna Christie • March 12, 2020

ANA: Advertisers extend time to pay agencies for marketing services

Payment terms for ad agencies lengthened 27% to an average 58 days as companies seek ways to squeeze cash flow from operations.

By Robert Williams • March 11, 2020

The age of data privacy: personalization's existential crisis?

While GDPR has seen only a few violations make the news, we may see more and stricter enforcement of data privacy infringements in the U.S. with CCPA at the table, writes Qubit's Graham Cooke.

By Graham Cooke • March 10, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

ANA: Marketing's data-driven potential at risk if educational skills gap persists

Students pursuing a career in the field are not developing the type of mathematical background necessary to master consumer data.

By Peter Adams • March 6, 2020

Will loyalty programs gain renewed value in a cookie-less era?

Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy.

By Shane Schick • March 4, 2020

NYT cuts Q1 digital ad revenue outlook amid coronavirus concerns

Zenith also revised its projections for the year, which previously said global ad spending would rise 4.3% to $666 billion.

By Peter Adams • March 3, 2020

Blockchain may be the answer to marketers' trust gap

The technology can slash fraud, provide reliable metrics for digital advertising and help marketers safeguard consumer privacy, writes PwC's U.S. CMO Matthew Lieberman.

By Matthew Lieberman • March 3, 2020

Tackling identity's biggest challenges in a cookieless world

Identity is the key to creating a singular customer view across channels, devices and touchpoints, in addition to guiding a superior customer journey.

March 3, 2020

Gen Z relies on influencers for purchase decisions, Kantar says

Almost half of young adults have made a purchase decision based on an influencer's recommendation.

By Robert Williams • March 2, 2020

How coronavirus could impact marketing, from e-commerce to the Olympics

The outbreak may have a cooling effect on a year that was forecast to see greater media investments, and highlights realities unique to the digital age.

By Peter Adams • Feb. 28, 2020

DTC's impact on marketing unlikely to cool despite slew of bad news, analysis says

GroupM's Brian Wieser ​suggests blows to would-be disruptor brands like Brandless may tell a story that's more negative than underlying trends.

By Peter Adams • Feb. 25, 2020

Burger King's moldy Whopper ad sparks visceral reactions, but scores on subversion

An analysis found the gross-out concept underperformed in areas such as stoking desire, but successfully captured attention above category benchmarks.

By Peter Adams • Feb. 24, 2020

Google tops Facebook, Instagram in e-commerce activity, study finds

Google's ability to drive stronger sales and web traffic than the social giants indicates key differences in how people use the respective platforms.

By Robert Williams • Feb. 24, 2020

74% of marketers implement personalization in 6 or fewer channels, study says

Survey respondents are using a variety of methods to capture first-party data, including promotions, loyalty programs, opt-in methods and logins.

By Robert Williams • Feb. 19, 2020

CMOs worry that recession will have negative effect on 2020, survey says

More than a third of businesses are expected to bring more marketing agency work in-house in 2020 to cut costs. 

By Robert Williams • Feb. 18, 2020