5 trends that will shape Black Friday 2019

With sales projected to reach up to $730.7 billion this holiday season, there's little room for missteps during the key shopping event.

By Caroline Jansen • Nov. 22, 2019

Programmatic advertising must handle more complex media-buying decisions, study says

Programmatic ad growth will require more spending on tech and talent to realize its full potential, per a survey of marketing executives. 

By Robert Williams • Nov. 21, 2019

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

How does OTT's ROI on ads compare to linear TV?

While linear TV remains important, new research assesses alternatives such as OTT, addressable and programmatic to find which channels advertisers should use.

By Dianna Christe • Nov. 20, 2019

Behind the scenes: Data and technology bring food product R&D into the 21st century

With CPG companies under pressure to develop products faster and stretch their spending, Conagra, Mars Wrigley and Ferrara are rethinking the decades-old way of creating new items for consumers.

By Christopher Doering • Nov. 20, 2019

KFC's CTO started as an intern. Now he leads its tech strategy

Chris Caldwell has had a front-row seat to Yum Brands' modernization, from rolling out Microsoft Exchange Servers to AI-enabled drive-thrus.  

By Samantha Schwartz • Nov. 19, 2019

Amazon tops list of most valuable US brands at record $335B, new ranking says

The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.

By Robert Williams • Nov. 15, 2019

Walmart's self-serve ad platform arriving early next year, Business Insider reports

The launch, a shot across the bow of Amazon's growing ad business, could appeal to advertisers looking for digital advertising alternatives.

By Barry Levine • Nov. 15, 2019

Engagement window shortens for holiday email marketing, study finds

Trends apparent on the channel in 2018 could be amplified by a compressed period between Thanksgiving and Christmas this year. 

By Barry Levine • Nov. 14, 2019

Toyota tracks TV ads' impact on searches to optimize performance

The idea is that searches are one of the strongest indicators of purchase intent and, if tracked alongside TV ads, can signal their impact.

By Barry Levine • Nov. 14, 2019

Nestlé's new ad-tech team aims for 'third way' as agency vs. in-house debate continues

The Global Digital Media Center of Competencies brings together digital talent from four ad holding companies, but is led by Nestlé marketers.

By Peter Adams • Nov. 14, 2019

Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options

While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.

By Barry Levine • Nov. 12, 2019

P&G, Walmart, Google top list of multicultural ads driving purchase intent

The first analysis to apply a new ​ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.

By Dianna Christe • Nov. 11, 2019

Local mobile, social ad sales to near $45B by 2024, forecast says

Native ads on social media will be the fastest-growing segment of local mobile advertising, rising 14% a year until 2024.

By Robert Williams • Nov. 8, 2019

7 questions with SunTrust CMO Susan Somersille Johnson

The executive talks about fintech partnerships, the challenges that come with a major rebrand and how tech is transforming the bank's marketing efforts.

By Anna Hrushka • Nov. 7, 2019

Millennial parents want ads to reflect equal roles, Kraft Heinz case study says

The cohort finds traditional advertising to be the least influential channel.

By Dianna Christe • Nov. 6, 2019

EMarketer: CTV media spending will soar 38% to $7B this year

Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut.

By Robert Williams • Nov. 5, 2019

Brands should avoid death by a thousand data points

Over-collecting or overusing customer data can risk trust, urging marketers to respect the data exchange and commit to ethical practices, writes Airship's Mike Herrick.

By Mike Herrick • Oct. 31, 2019

Tribune taps Lotame's Cartographer for 'one-and-done' data compliance

The product launch comes as Google announces plans to end support for third-party tracking pixels on YouTube next year.

By Chris Kelly • Oct. 30, 2019

Google ad sales climb 17% to record $33.9B on automated bidding muscle

One million advertisers use the responsive search ad format that uses machine learning to create a customized ad for searches.

By Robert Williams • Oct. 29, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.

By Barry Levine • Oct. 29, 2019

Ad spending growth will accelerate to 6% worldwide in 2020, study says

For the first time, digital advertising is expected to account for more than half of the total.

By Robert Williams • Oct. 28, 2019

Fake goods surface in up to 60% of Google product searches, study says

Incopro suggests that many merchants are selling fake or dangerous goods, which could impact trust as Google ramps up e-commerce efforts.

By Robert Williams • Oct. 28, 2019

Solving OOH's attribution problem takes on new urgency amid a renaissance

OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.

By Dianna Christe • Oct. 28, 2019

Brita, Kohl's deliver greenest ads by inspiring action on climate change, study says

The ads show how the brands are being more sustainable while suggesting ways for consumers to be more environmentally friendly. 

By Dianna Christe • Oct. 25, 2019

EBay posts mixed quarter as advertising takes hold

Executives highlighted advertising as a bright spot in a relatively flat quarter, even as they said they're reviewing two top-performing revenue streams.

By Daphne Howland • Oct. 24, 2019