The consumer after COVID-19

Shoppers will return. But they're living through a pandemic that will change them, maybe forever.

By Daphne Howland • April 8, 2020

Nathan's Famous upgrades tech, adds geotargeting and digital ordering

In a one-month pilot, the chain saw increased engagement at a lower cost-per-click since adding AI-enabled ad formats to its marketing mix.

By Dianna Christie • April 8, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Communication software brands like Zoom triple ad spending under coronavirus

A jump in Q1 comes as enterprise businesses, brands and consumers are looking for ways to stay connected during pandemic lockdown.

By Peter Adams • April 7, 2020

Shaquille O'Neal ads drive engagement for Papa John's

The NBA star's endorsement is helping the pizza chain rebuild its image and lift delivery orders following founder John Schnatter's ouster.

By Dianna Christie • April 6, 2020

CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability

Recent ads by the brands scored by directly addressing the pandemic and communicating relevant and supportive messaging.

By Dianna Christie • April 3, 2020

Early lessons for marketers during the coronavirus pandemic

Amid the turmoil, a picture of how marketers can adapt during this crisis is coming into focus.

April 3, 2020

What the coronavirus means for DTC brands

Digital natives like ThirdLove and StitchFix may not face the massive store closures brick-and-mortar retailers are grappling with, but they're experiencing their own obstacles.

By Caroline Jansen • April 2, 2020

Adwanted buys SRDS from Kantar to support print ad sales with data

The sale of is a sign of how Bain Capital is restructuring Kantar after buying a 60% interest in the company from WPP for $3.1 billion last year.

By Robert Williams • April 2, 2020

Gartner: 65% of CMOs are preparing for budget cuts

Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

By Dianna Christie • April 1, 2020

Consumers believe brands can lead coronavirus response, but demand practical solutions

Businesses that prioritize profits over the health and security of people during the pandemic risk damaging trust permanently, Edelman found.

By Peter Adams • March 31, 2020

IAB: Mission-based marketing jumps 42% amid coronavirus

Despite the current dire mood, there are signs that advertising and marketing activity can rebound during the second half of 2020.

By Robert Williams • March 30, 2020

Most brands aren't ready to win in e-commerce, report says

Just 17% of brand say they are ahead of the curve or leading in that space, while 71% reported they have a strong focus in e-commerce, but are catching up to or keeping pace with competitors.

By Megan Poinski • March 30, 2020

Magna: Digital ad sales will dip 2% in H1 and rebound in H2

Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.

By Dianna Christie • March 27, 2020

Forrester: Brands must build trust as coronavirus saps consumer sentiment

Consumers don't have the "emotional energy to engage with, spend with or recommend" brands, but marketers can work to offset that.

By Robert Williams • March 27, 2020

76% of viewers willing to watch ads for free video streaming, study finds

As the appetite for streaming services continues to grow, consumers are nearing the upper limit on subscription fees.

By Dianna Christie • March 26, 2020

What coronavirus means for sports marketing

The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans?

By Shane Schick • March 26, 2020

Facebook says ad business 'weakening' despite usage spike under coronavirus

People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized.

By Peter Adams • March 25, 2020

Olympics postponement brings confusion to an already nervous ad industry

NBCUniversal sold 90% of its inventory for a record $1.25 billion in national ad sales for the 2020 Olympics, which will now take place July 23 to Aug. 8, 2021.

By Dianna Christie , Natalie Black (Koltun) • Updated March 30, 2020

Marketers struggle with content strategy, tracking ROI, study says

Almost half of marketers rate their content as inconsistent, while only 7% say they consider it exceptional.

By Robert Williams • March 24, 2020

4As: 56% of consumers interested in brands' COVID-19 initiatives

As brands navigate these challenging times, the report points to several ways forward when it comes to finding the right messaging.

By Dianna Christie • March 24, 2020

Ford, Guinness coronavirus-related ads score well with general population, study says

Overall, consumers are fine with ads addressing the current crisis and want messages of brands taking action, Ace Metrix found.

By Dianna Christie • March 23, 2020

E-commerce sites boost ad spend as COVID-19 drives orders

Ad spending doubled to $9.6 million during the first week of March from a month earlier, according to research from MediaRadar. 

By Robert Williams • March 23, 2020

Local OTT ad spend jumps 127% as connected TV audience grows

The total number of local OTT campaigns jumped 58% while the number of advertisers increased 33% from a year earlier.

By Robert Williams • March 20, 2020

Global ad spend growth retracts in response to coronavirus, eMarketer says

The revised forecast for the advertising industry assumes the virus will be contained in the coming months and that the Olympics will occur.

By Dianna Christie • March 20, 2020

33 organizations call for delay of California privacy law enforcement amid coronavirus pressure

The organizations suggested enforcement should begin on Jan. 2, 2021 instead of the July 1 deadline. 

By Samantha Schwartz • March 20, 2020