IPG Mediabrands boosts data around carbon footprint of digital ads

A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

By Aaron Baar • Nov. 21, 2022

Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.

By Peter Adams • Nov. 16, 2022

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

The value of blending: Inside E.l.f’s post-cookie mobile strategy

As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

By Jessica Deyo • Nov. 10, 2022

Twitter growth prospects flatten, but few are spared from pummeling digital downturn

Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

By Peter Adams • Nov. 9, 2022

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

By Peter Adams • Nov. 4, 2022

Microsoft displaces Amazon as second most valuable brand, study says

Interbrand’s latest ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list. 

By Aaron Baar • Nov. 4, 2022

High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

By Peter Adams • Nov. 3, 2022

Havas Media Group taps TV and gaming data with Samba TV tie-up

HMG North America will have access to Samba TV data sourced from over 24 television manufacturers and millions of opted-in televisions.

By Aaron Baar • Oct. 31, 2022

Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

By Peter Adams • Oct. 31, 2022

Amazon nears $10B in quarterly ad revenue while digital peers slump

That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

By Peter Adams • Oct. 28, 2022

Amazon unveils suite of new video advertising products

Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

By Sara Karlovitch • Oct. 26, 2022

IPG says ‘majority’ of clients are making contingency plans for a downturn

The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends.

By Peter Adams • Oct. 24, 2022

Which keyword research tools should your business use in 2022?

Want to boost your search engine visibility? Use these keyword research tools to help you grow.

Oct. 24, 2022

Ad spend declines for fourth consecutive month in September, report finds

Major media players also experienced revenue dips when compared to the year prior, including Meta and Google for the first time.

By Aaron Baar • Oct. 21, 2022

Why Mercedes-Benz jumped to advertise on Amazon Prime’s ‘Thursday Night Football’

Early audience numbers point to where the future of live sports may be headed, with more targeted advertising holding a strong appeal for brands. 

By Sara Karlovitch • Oct. 21, 2022

Kroger’s retail media guru on CTV ambitions and vanity metrics

Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

By Peter Adams • Oct. 21, 2022

Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

By Sara Karlovitch • Oct. 20, 2022

Marriott and Lowe’s try a more curated approach as media network newcomers

Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.

By Peter Adams • Oct. 20, 2022

How AB InBev evolves inclusive marketing from good intentions to long-term strategy

Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent.

By Sara Karlovitch • Oct. 19, 2022

Roe reversal degrades brand trust, impacts purchasing decisions

Many consumers have altered spending habits in the wake of the reversal and many don’t trust brands on the issue, per a Mindshare/GroupM study. 

By Sara Karlovitch • Oct. 18, 2022

Gen Z in 2022: How to meet the cohort where they are

Gen Z’s preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media.

By Sara Karlovitch • Oct. 17, 2022

Social media makes progress in brand, consumer safety

Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report. 

By Aaron Baar • Oct. 17, 2022

Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers

Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory.

By Peter Adams • Oct. 13, 2022

Ready advertiser one: How to spawn Gen Z awareness through esports

Watched by millions of Gen Zers around the world, esports presents marketers with a number of limitations and benefits they need to be aware of. 

By Sara Karlovitch • Oct. 11, 2022