Nielsen’s cross-platform measurement product sets launch date

Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences.

By Peter Adams • Jan. 4, 2023

App installs continue to grow despite digital slowdown, report finds

In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.

By Aaron Baar • Dec. 22, 2022

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Social media top beneficiary as economy forces ad budgets to shift

Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 

By Aaron Baar • Dec. 22, 2022

Digital ad spend in November declined for first time since 2020

The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

By Jessica Deyo • Dec. 21, 2022

Consumer support for ads in streaming services remains solid, study finds

Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month.

By Jessica Deyo • Dec. 20, 2022

Social media ad spend vulnerable as trust declines further, survey finds

Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

By Aaron Baar • Dec. 19, 2022

3 small business marketing trends to create lasting impact next year

Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact? 

By Helen Crossley, Director, Small Business Group, Meta • Dec. 19, 2022

FTC hints at updating environmental claim guidelines

The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

By Dani James • Dec. 16, 2022

Diverse representation in video ads receded in 2022, analysis finds

A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

By Peter Adams • Dec. 13, 2022

Ethical AI use, product placement become bigger CMO priorities, Gartner says

By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern.

By Sara Karlovitch • Dec. 13, 2022

Agencies show signs of confidence in 2023 ad spend, survey finds

The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube.

By Aaron Baar • Dec. 12, 2022

An open road for marketers: How to reach connected drivers in 2023

Waze data shows a 9% increase in user navigations since 2019 and more than 150 million people using the app each month.

Dec. 12, 2022

Lord & Taylor is latest to set up retail media network

The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

By Aaron Baar • Dec. 8, 2022

Female CMOs are building some of fintech’s fastest-growing brands

They're "rapidly expanding financial services by ... creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group.

By Gabrielle Saulsbery • Dec. 7, 2022

Heineken tests attention-based metrics to track sponsorship success

Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

By Peter Adams • Updated Dec. 8, 2022

Ad revenue forecast shrinks for 2023 amid economic uncertainty, Magna says

A growth rate of 5% is now expected for next year, 1.5 percentage points lower than previous prognostications and down from 7% in 2022.

By Sara Karlovitch • Dec. 5, 2022

Hotel brands boost revenue after harnessing first-party data, report finds

With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.

By Aaron Baar • Dec. 5, 2022

Disney Advertising enhances clean room capabilities with VideoAmp partnership

Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms. 

By Aaron Baar • Dec. 5, 2022

Reading between the lines of YouTube’s best-performing ads for 2022

An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.

By Peter Adams • Dec. 2, 2022

Amazon attempts to simplify data clean rooms with AWS tools

The next phase of growth for Amazon’s advertising business will include AWS Clean Rooms, available in a handful of markets next year.

By Aaron Baar • Dec. 2, 2022

Behind the making of 7-Eleven’s retail media network — and what c-store operators can learn from it

The chain’s Gulp Media is the first of what will likely be many retail media enterprises in the industry as companies wrestle with higher costs and an evolving digital landscape.

By Brett Dworski • Nov. 28, 2022

SafeOpt’s guide to maximizing your ecommerce traffic

Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.

Nov. 28, 2022

Winners and losers of Black Friday 2022

With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.

By Dani James • Nov. 26, 2022

Ad spending decline begins to slow, report finds

While October's numbers declined from the year-ago period, they were still the strongest so far in 2022.

By Aaron Baar • Nov. 23, 2022

The holiday clues in October retail sales

Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers.

By Daphne Howland • Nov. 21, 2022