Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

By Chris Kelly • March 20, 2023

As budgets shift to CTV ads, brands navigate a new era of streaming service options

The glut of streaming services has pushed CTV into the top-tier of solutions in the digital media market.

March 20, 2023

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

By Jessica Deyo • March 16, 2023

Asos enlists Criteo to scale retail media network, support ad sales

A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV.

By Peter Adams • March 15, 2023

100 days of frenzied hype around generative AI

Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.

By Chris Kelly • March 13, 2023

Roku, Best Buy promise greater CTV precision through retail media pact

A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.

By Peter Adams • March 10, 2023

Advertising returns to depicting women more frequently in domestic roles, study finds

The number of women in professional settings in ads declined 21% year over year, CreativeX research indicates.

By Sara Karlovitch • March 10, 2023

Microsoft brings generative AI to CRM product suite

A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.  

By Peter Adams • March 8, 2023

As retail media networks multiply, Amazon stands alone

A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year. 

By Peter Adams • March 6, 2023

Digital growth plateaus amid continued ad spending declines

National ad spending dropped 6% in January, according to Standard Media Index, with tech and entertainment seeing some of the sharpest drops. 

By Aaron Baar • March 6, 2023

Media agencies sign on as JIC sets cross-platform baseline

Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts.

By Chris Kelly • March 6, 2023

OpenAI makes ChatGPT easier to integrate, priming tech for scale

Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants.

By Peter Adams • March 2, 2023

Sam’s Club adds retargeted ads to retail media network

The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights.

By Chris Kelly • March 1, 2023

FTC addresses ‘AI hype’ with warning about potential abuse in advertising

Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which recently inked a deal with Snap.

By Peter Adams • Feb. 28, 2023

AI workflow tool secures $65M from major venture capital firms

Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.  

By Peter Adams • Updated Feb. 28, 2023

Agency in-housing debate resurfaces, with fresh shades of nuance

Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

By Peter Adams • Feb. 27, 2023

TikTok’s engagement rate soars above the competition

Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ. 

By Aaron Baar • Feb. 23, 2023

81% of consumers embraced influencer marketing in the past year, study finds

Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.

By Jessica Deyo • Feb. 23, 2023

Coke joins AI hype train in search for next-gen creative capabilities

The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.

By Peter Adams • Feb. 23, 2023

Walmart ad sales hit $2.7B as execs eye greater scale

Walmart Connect was up 41% in Q4, supporting healthy holiday performance and serving as a bright spot in light of an uncertain 2023 outlook.

By Peter Adams • Feb. 22, 2023

P&G’s Pritchard says AI, algorithms are improving ad effectiveness

With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

By Peter Adams • Feb. 17, 2023

How social media marketing for Super Bowl LVII performed against traditional ads

The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8.

By Jessica Deyo • Feb. 15, 2023

Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.”

By Chris Kelly • Feb. 15, 2023

By the numbers: Super Bowl LVII

Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more.

By Sara Karlovitch • Feb. 13, 2023

AOR model declared ‘dead’ as brand needs diversify beyond creative, media

New business wins at agencies increased 11% in 2022 but the value of that business decreased by 35%, according to a new report by R3.

By Chris Kelly • Feb. 13, 2023