Data/Analytics: Page 118
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Forrester: Instagram wins social engagement race
Instagram delivers 58 times the engagement of Facebook, 120 times Twitter.
By Wendy Parish • April 29, 2014 -
Yahoo announces original content, new ad products meant to draw TV dollars
Yahoo will launch two full-length comedy shows and ads meant to augment TV watching.
By Wendy Parish • April 29, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Social media doesn't drive ratings, says NBCUniversal exec
Based on experience from the Winter Olympics, NBCUniversal says social media "not a game changer yet."
By Wendy Parish • April 29, 2014 -
Pandora's growing ad revenue still falls short of turning a profit
The 45% growth in Q1 beat analysts' estimates.
By Wendy Parish • April 24, 2014 -
Fotolia
Deep Dive7 competitors Facebook's new mobile ad network must contend with
How do the top mobile ad networks compare?
By Wendy Parish • April 24, 2014 -
New York Times breaks three-year curse, reports ad revenue increase
New digital ad products, like native ads, seem to have helped the publication get out of its revenue funk.
By Wendy Parish • April 24, 2014 -
MediaMath continues mobile expansion with Tactads acquisition
The French firm offers cookieless tracking technology across devices.
By Wendy Parish • April 24, 2014 -
Fotolia
Analytics get a boost with new upgrades from Brightroll and Ifbyphone
Both companies announced upgrades to their analytics platforms this week.
By Wendy Parish • April 24, 2014 -
U.S. mobile ad dollars haven't caught up to use
U.S. advertisers spend just seven cents for every mobile user, compared to $1 per reader in print.
By Wendy Parish • April 24, 2014 -
Lawmakers: Advertisers must do more to stop piracy sites
A congressional caucus says best practices aren't enough.
By Wendy Parish • April 23, 2014 -
Deep Dive
6 innovative ways jobseekers courted agencies
It may sound cliche, but sometimes the best way to land your dream job is to think outside of the box.
By Wendy Parish • April 22, 2014 -
MediaMath expands programmatic offerings with new ad exchanges
The addition of LiveRail, BrightRoll, Adap.tv, and DoubleClick Ad Exchange make more than 60 billion monthly impressions available.
By Wendy Parish • April 22, 2014 -
Evidon changes name to Ghostery, shifts focus
The newly renamed firm will help comapnies manage website vendor technologies.
By Wendy Parish • April 22, 2014 -
Fotolia
AgeCheq assisting mobile ad networks with COPPA compliance
The compliance service is helping advertisers adjust to much more stringent child privacy regulations.
By Wendy Parish • April 22, 2014 -
Xaxis' Sync mirrors mobile ads to TV ads in real time
Sync looks to solve advertisers' problem of mobile-distracted viewers.
By Wendy Parish • April 22, 2014 -
Organic search gives marketers most 'bang for click'
Research compiled by SEO platform Conductor shows organic search generating the most leads for both B2B and B2C.
By Wendy Parish • April 21, 2014 -
Nielsen makes final prep for mobile expansion of OCR
Video ad platforms Brightroll and TubeMogul will participate in the final test of Online Campaign Ratings.
By Wendy Parish • April 18, 2014 -
Deep Dive
These 5 companies have social media command centers down to a science
The 'command center' model is growing in popularity, but who's mastering it — and how?
By Wendy Parish • April 17, 2014 -
IAB's Rising Star ads see 70% higher clickthrough rates
The larger size of Rising Star ads is being credited for their success.
By Wendy Parish • April 16, 2014 -
Fotolia
Social and search ad integration doubles conversion
A new study from Marin Software shows revenue per click also gets a boost.
By Wendy Parish • April 16, 2014 -
Curalate adds support for Tumblr
The visual analytics platform is now the first to span Facebook, Instagram, Pinterest, and Tumblr.
By Wendy Parish • April 16, 2014 -
Deep Dive
Ad-ID: 10 things you need to know
It's now required for all ads featuring SAG-AFTRA members, but how much do you really know about the ad identifier?
By Wendy Parish • April 16, 2014 -
Yahoo's new plan for growth: More ads on off-network sites
For the first time since 2012, Yahoo is close to reporting overall revenue growth.
By Wendy Parish • April 15, 2014 -
Perfect Audience unveils self-serve solutions for Twitter and Facebook retargeting
The solutions include support for Facebook's dynamic ads and Twitter's tailored audiences.
By Wendy Parish • April 15, 2014 -
Study: Facebook organic reach began decline before algorithm change
A surge in users adding more friends and liking more brands is reportedly the main contributor to organic reach's decline.
By Wendy Parish • April 14, 2014
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