Data/Analytics: Page 119
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Marketing budgets up 100% for e-cigarette firms
Lawmakers claim the companies are spending their huge marketing budgets to target youth.
By Wendy Parish • April 14, 2014 -
JWT expands analytics with new hire
Amy Avery will be the new head of analytics for North America.
By Wendy Parish • April 13, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Is Facebook's free promotion of publishers burning brands?
Organic reach is fading for brands, but Facebook is putting publishers front and center in posts resembling app install ads.
By Roger Riddell • April 11, 2014 -
Lack of APIs make Instagram, Pinterest difficult for brands
Social media managers are still manually uploading posts on their phones, and third parties are unable to provide tools for automation and insights.
By Roger Riddell • April 11, 2014 -
IBM's Silverpop acquisition expands enterprise marketing portfolio
The acquisition further cements IBM as a global leader in marketing automation.
By Roger Riddell • April 10, 2014 -
New York Times' social ad product to Ricochet no more
With the October closure of the Times' R&D Ventures, its once-hyped social ad innovation is fading into memory.
By Roger Riddell • April 10, 2014 -
Fotolia
Report: 73% of marketers clueless about native advertising
Copyblogger's 2014 State of Native Advertising report shows only 9% of marketers budget for native advertising.
By Wendy Parish • April 9, 2014 -
Deep Dive
3 publishers challenging what an ad should look like
With the threat of programmatic buying taking over, publishers are looking for new ways to offer premium ads.
By Wendy Parish • April 9, 2014 -
New bots terrorize video advertisers
TubeMogel has discovered three new bots that are responsible for millions of fake video views.
By Wendy Parish • April 8, 2014 -
Wells Fargo unveils social media command center
The bank monitors between 2,000 and 4,000 posts a day.
By Wendy Parish • April 8, 2014 -
Fotolia
Bizo upgrade expands to social and display ads
The Multi-Channel Nurturing solution now scales outreach to anonymous visitors of B2B websites.
By Wendy Parish • April 8, 2014 -
Global economic health to result in $537B ad spend for 2014
ZenithOptimedia predicts a rise of 5.5% in global ad spend this year.
By Wendy Parish • April 8, 2014 -
Getty
Sales platform ToutApp adds Marketo integration
The collaboration will help bridge the gap between sales and marketing teams.
By Wendy Parish • April 8, 2014 -
Agencies vie to win N.Y. Lottery — or at least its ad business
The state's lottery spent $50 million on media alone last year.
By Wendy Parish • April 7, 2014 -
Are comments sections the new frontier for native ads?
Major publishers like the New York Times, Rolling Stone, and US Weekly are testing out "sponsored comments."
By Wendy Parish • April 7, 2014 -
Fotolia
DAA details how targeting opt-out icon should be displayed
The specs are meant to create consistency, making the blue triangle icon instantly recognizable to users who wish to opt out of mobile ad targeting.
By Wendy Parish • April 7, 2014 -
Fotolia
AppNexus hires new CFO, fueling IPO speculation
Former 24/7 Media CEO John Hsu will be new CFO.
By Wendy Parish • April 7, 2014 -
Tribune to monetize ratings info with TV by the Numbers purchase
Tribune Digital Ventures will explore additional revenue streams using the company's analytics.
By Wendy Parish • April 4, 2014 -
Deep Dive
4 firms pioneering multiscreen advertising
As mobile use increases, companies are scrambling to find multiscreen ad solutions.
By Wendy Parish • April 3, 2014 -
Apple opens iAd to all advertisers
The mobile-ad management tool was previously only accessible to Fortune 500 firms.
By Wendy Parish • April 3, 2014 -
Ads featuring SAG-AFTRA members must now use Ad-ID
The required use of the tracking system developed by the 4A's and ANA took effect Monday.
By Wendy Parish • April 3, 2014 -
CRM specialist Merkle acquires digital shop New Control
The shop will be integrated into Merkle's digital agency group.
By Wendy Parish • April 3, 2014 -
Viewable online ads up 14% in 2013
Data from PointRoll shows the percentage at just over 60%.
By Wendy Parish • April 2, 2014 -
Nielsen to launch YouTube campaign ratings next month
Google plans to have Nielsen's OCR integrated into DoubleClick by the end of 2014.
By Wendy Parish • April 1, 2014 -
MRC lifts advisory on 'viewable impressions' metric
Buyers and sellers of digital ads are now free to use the term and metric.
By Wendy Parish • March 31, 2014
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