Data/Analytics: Page 117
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WPP still leading the acquisition pack
WPP has acquired 6 tech firms and 10 marketing and communications companies so far this year.
By Wendy Parish • May 14, 2014 -
Cisco shows off 'The Internet of Everything' with connected billboards
The San Francisco billboards change messaging based on drivers' speeds.
By Wendy Parish • May 13, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
How a pop song drove up ad prices
The mention of luxury car brand Maybach in Lorde's "Royals" has driven up digital ad prices.
By Wendy Parish • May 12, 2014 -
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Marketing needs a grammar lesson
Brands seem to be making more grammar mistakes that hurt their reputation.
By Wendy Parish • May 12, 2014 -
Deep Dive
These 7 TED Talks are must-sees for marketers
The conference of ideas packs excellent information for marketers.
By Wendy Parish • May 8, 2014 -
MediaMath introduces Twitter Tailored Audience app
The release is welcome news for TerminalOne users.
By Wendy Parish • May 8, 2014 -
Twitter ad targeting expands to 20 different languages
Both promoted tweets and promoted accounts can take advantage of language specific analysis.
By Wendy Parish • May 8, 2014 -
Google, Facebook, AOL & Twitter form TrustInAds.org
The organization functions to identify new ad scams and protect Internet users.
By Wendy Parish • May 8, 2014 -
Should U.S. ad networks be worried about China's Alibaba?
The e-commerce giant filed an IPO Tuesday, bringing attention to its ad business.
By Wendy Parish • May 7, 2014 -
ExactTarget introduces Social Studio dashboard
The social dashboard is a product of Salesforce's Buddy Media and Radian6 acquisitions.
By Wendy Parish • May 7, 2014 -
Attribution modeling company Convertro acquired by AOL
The $101-million acquisition is a move to boost ad-tech.
By Wendy Parish • May 6, 2014 -
America Express to ad tech firms: How can we be 100% programmatic?
The financial giant sent out an RFP requesting help in the shift.
By Wendy Parish • May 6, 2014 -
L.A. Times' new site tells you what to tweet
The publication's new "sharelines" provide pre-written tweets for readers.
By Wendy Parish • May 6, 2014 -
Over half of B2B publishers' revenue still comes from print ads
CEOs report 52.2% of revenue comes from print ads — a figure basically unchanged since 2011.
By Wendy Parish • May 6, 2014 -
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Are marketers juggling too many tech vendors?
DNN Software reports that 63% of marketers at medium size businesses feel they have too many technology vendors to manage effectively.
By Wendy Parish • May 6, 2014 -
Twitter opens one-click video ads to all advertisers
The product is now open to all advertisers, not just Amplify partners.
By Wendy Parish • May 5, 2014 -
Analysts losing faith that Publicis-Omnicom merger will happen
The longer the process drags out, the more likely it becomes that both parties will withdraw from the proposed merger.
By Wendy Parish • May 5, 2014 -
HootSuite Enterprise adds visual analytics with uberVU Boards
Enterprise customers can now 'pin' the metrics they want to see to their dashboards.
By Wendy Parish • May 5, 2014 -
Unified to expand beyond social with Awe.sm acquisition
The analytics software will beef up Unified's data on marketing effectiveness.
By Wendy Parish • May 2, 2014 -
'Google Preferred' to match ads with quality content
The new ad product allows advertisers to target the top 5% of YouTube videos.
By Wendy Parish • May 1, 2014 -
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Survey: Digital marketing budgets, chief marketing technologist hires on the rise
A new survey from Gartner gives an overview of budget allocation for digital marketing.
By Wendy Parish • April 30, 2014 -
Nielsen and BlackArrow form On-Demand ratings partnership
On-Demand Content Ratings are now that much closer to reality.
By Wendy Parish • April 30, 2014 -
Fotolia
Desktop holds its lead over mobile in sharing and engagement
Despite a heavy user shift to mobile, users remain more likely to engage while on a desktop computer.
By Wendy Parish • April 30, 2014 -
Deep Dive
4 things marketers can learn from OpenSlate's YouTube report
OpenSlate's second annual Top 500 Brands on YouTube report provides insight on the dos and don'ts of online video.
By Wendy Parish • April 29, 2014 -
Publishers increase live events to bring in more revenue
Publishers like Business Insider find increasing value in planning live events.
By Wendy Parish • April 29, 2014
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