Data/Analytics: Page 116
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B2B companies slow to adopt marketing automation
Only 16% of North American firms currently use the technology.
By Wendy Parish • May 27, 2014 -
Mobile Marketing Association launches case study database
The "Case Study Hub" holds over 450 case studies from more than 40 countries.
By Wendy Parish • May 27, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
RealBiz acquires realtor-focused ReachFactor
ReachFactor brings with it a newsletter subscriber base in excess of 250,000.
By Wendy Parish • May 27, 2014 -
L'Oreal enlists GumGum for hair-color-based ad-targeting campaign
A new campaign will deliver in-image ads based on the hair color of women in photos across 1,000 publisher sites.
By Wendy Parish • May 27, 2014 -
One Hour Translation to provide real-time service during World Cup
One Hour Translation will be offering free, real-time translation services that will help both fans and brands.
By Wendy Parish • May 27, 2014 -
Bloomberg introduces new data-driven native ads
The publisher's ad platform is using its abundance of data to produce infographics and other content.
By Wendy Parish • May 23, 2014 -
Pornhub names finalists in G-rated contest for top ad job
The competition, announced in March, is winding down.
By Wendy Parish • May 23, 2014 -
Will Google advertise on its Nest thermostats?
The tech giant's recent letter to the SEC sparked speculation that ads will appear on the devices.
By Wendy Parish • May 22, 2014 -
Verizon builds partnerships to deliver ads to mobile subscribers
The mobile giant's marketing arm will now sell tools to marketers wishing to target its subscriber base.
By Wendy Parish • May 21, 2014 -
Facebook listens in on mobile users to deliver more ads
A new audio recognition tool listens to users' TV and music to suggest a post.
By Wendy Parish • May 21, 2014 -
Captora scores $22M in second round of funding
The lead-generating marketing software company can generate over 600 landing pages for a brand.
By Wendy Parish • May 21, 2014 -
Report: Facebook's marketing effectiveness in question
Only 34% of of B2B marketers agreed to the statement "My Facebook marketing is effective."
By Wendy Parish • May 21, 2014 -
Deep Dive
5 things to learn from SumAll's AdWords study
Learn what the best spend of ad dollars.
By Wendy Parish • May 21, 2014 -
Pinterest opens API to marketing tech players
The effort, dubbed Pinterest MarTech Developer Alpha, will help bring better analytics to brands.
By Wendy Parish • May 20, 2014 -
NAD urges widget-makers to self-disclose native ads
Recommendation widgets like Taboola are being urged to label their content as ads.
By Wendy Parish • May 20, 2014 -
Nielsen Twitter TV ratings to include age and gender
The update fleshes out info on who is tweeting about programming and who is reading those tweets.
By Wendy Parish • May 20, 2014 -
Fotolia
PubMatic moves into mobile with Mocean Mobile acquisition
The programmatic ad selling platform will use Mocean to strengthen its ability to sell on phones.
By Wendy Parish • May 19, 2014 -
Eleven beats out 15 shops to win Oakley account
The sunglass brand hopes the agency can help it find its own "Just Do It."
By Wendy Parish • May 16, 2014 -
New AdSense text ads take a page from magazines
The text-only ads emphasize space and typography.
By Wendy Parish • May 16, 2014 -
Wired's Netflix native ad draws 'Snow Fall' comparisons
The elaborate native ad mixes media in a manner similar to the celebrated New York Times' long-form editorial.
By Wendy Parish • May 15, 2014 -
AdExchanger: Programmatic to dominate ad budgets soon
A new report claims that a quarter of marketers plan to spend 80% of their budgets on programmatic in the coming year.
By Wendy Parish • May 15, 2014 -
Acxiom acquires LiveRamp to expand marketing reach
The $310 million acquisition will help deliver customer data to digital marketing apps..
By Wendy Parish • May 14, 2014 -
IBM launches ExperienceOne to consolidate solutions
The platform is meant to compete with the likes of Salesforce, Oracle, and Adobe.
By Wendy Parish • May 14, 2014 -
Adobe Marketing Cloud unveils marketplace for third-party apps
The Exchange is among several major updates and additions to the platform.
By Wendy Parish • May 14, 2014 -
Fotolia
WPP still leading the acquisition pack
WPP has acquired 6 tech firms and 10 marketing and communications companies so far this year.
By Wendy Parish • May 14, 2014
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