Data/Analytics: Page 115
-
Reddit wants more small businesses' ad dollars
The social site is expanding its self-serve ad platform with more offerings for SMBs.
By Wendy Parish • June 6, 2014 -
Fotolia
Yieldbot benefits from investor interest in ad-tech, raises $18M
The ad-tech firm allows advertisers to buy display ads via search-style keywords.
By Wendy Parish • June 5, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Twitter to integrate latest acquisition, Namo Media, with MoPub
The native ad firm will help Twitter augment its push into that space.
By Wendy Parish • June 5, 2014 -
Fotolia
Deep DiveIntrohive CMO provides 3 tips to maximize digital marketing
Rob Begg says there are more effective metrics than clicks, likes, follows, and shares.
By Wendy Parish • June 5, 2014 -
P&G to increase programmatic buying to 70% by end of 2014
The world's biggest media spender has ambitious goals for programmatic.
By Wendy Parish • June 4, 2014 -
Marketing tech startup Yext raises $50M in prep for IPO
CEO Howard Lerman plans to take Yext public next year.
By Wendy Parish • June 4, 2014 -
NativeX develops first native exchange for mobile games
Games attract most activity on smartphones, but have been historically hard to monetize.
By Wendy Parish • June 4, 2014 -
Digital ad revenue and subscription growth could save magazines
Report from PricewaterhouseCoopers shows print revenue flat-lining, but digital revenue is continuing to rise.
By Wendy Parish • June 3, 2014 -
Bitly rolls out Certified Partner Program
The program is meant to highlight which platforms are ideal for marketers.
By Wendy Parish • June 3, 2014 -
Comcast and Rubicon join forces to offer programmatic ads on Xfinity sites
Display ads will now be available on an open exchange platform for XFINITY.com and XfinityTV.com.
By Wendy Parish • June 3, 2014 -
Fotolia
MediaMath scores $73.5M more in funding for mobile expansion
The ad buying tech firm could also use funding to wait out an IPO.
By Wendy Parish • June 3, 2014 -
CNBC dropping Nielsen during daytime
The financial news network will instead use internal numbers for those time slots.
By Wendy Parish • June 3, 2014 -
Kargo teams with Moat to increase mobile video metric viewability
The pair will deliver a host of mobile video analytics to brands and publishers.
By Wendy Parish • June 2, 2014 -
Is Google being an ad bully?
TechDirt has been ordered by the search giant to remove AdSense ads from appearing next to adult content.
By Wendy Parish • June 2, 2014 -
Acme Idea Co. quits Duracell account to get back to its roots
The battery brand isn't saying who's in the race for the account or what sort of timeframe it's looking at.
By Wendy Parish • June 2, 2014 -
Apple ups its radio game with locally targeted ads
The move will put the tech giant in more direct competition with Pandora.
By Wendy Parish • June 2, 2014 -
Alliance for Audited Media is merging with ImServices to combat ad fraud
The newly combined firm will launch a certification service dubbed Certified View.
By Wendy Parish • June 2, 2014 -
Study: Cross-channel campaigns don't deliver better results
Nielsen's new study suggests that campaigns with TV and online crossover aren't any more effective than separate campaigns for each medium.
By Wendy Parish • May 30, 2014 -
Ahalogy offers rival to Pinterest Promoted Pins
The startup's new product will allow advertisers to display full page ads to Pinterest users via its app.
By Wendy Parish • May 29, 2014 -
Fotolia
Rubicon Project, InMobi seek to create third-largest mobile ad exchange
The exchange will be restricted to native ads.
By Wendy Parish • May 29, 2014 -
Google launches executive-level 'Roll-Up Reports'
The new analytics dashboard offers data across multiple sites in one place.
By Wendy Parish • May 29, 2014 -
Offline purchase targeting helps Datalogix secure $45M in funding
The company uses loyalty programs to help brands target users online.
By Wendy Parish • May 28, 2014 -
Spredfast helps Champs Sports enter hot conversations
The social media management company's Spark tool helps brands get their names into hot conversations.
By Wendy Parish • May 28, 2014 -
Facebook mixes up the newsfeed again
The social giant will back off from showing auto-posts in the news feed.
By Wendy Parish • May 28, 2014 -
Fotolia
Deep Dive3 alternatives to the mobile banner ad
Companies are seeking bigger, better, and smarter ways to reach mobile users.
By Wendy Parish • May 27, 2014
Previous
