Facebook could be moving toward app install ads on Instagram

A teaser for the new Bolt app offers some clues. 

By Wendy Parish • July 28, 2014

Men's Fitness rebrand scores big name advertisers

A shift to men's lifestyle has increased revenue and changed the types of brands interested in the publisher. 

By Wendy Parish • July 28, 2014

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Advertisers take a leap of faith into virtual reality

Coca-Cola, Nissan, and HBO are the first to give the technology a try. 

By Wendy Parish • July 28, 2014

Google gets into gaming with $1B Twitch acquisition

Live-streaming gaming presents advertisers with multi-billion-dollar opportunities. 

By Wendy Parish • July 25, 2014

Instagram asks users about ads with in-app surveys

The pop-up surveys gather info to benefit advertisers. 

By Wendy Parish • July 25, 2014

Exposed multi-million dollar ad fraud scheme still operating

Online security firm Telemetry says fraudsters are continuing a scheme it exposed months ago because they are still receiving revenue. 

By Wendy Parish • July 25, 2014

Amazon's marketing costs grow 40% while losses widen

Overspending continued to hurt the ecommerce giant in Q2.

By Wendy Parish • July 25, 2014

GM turns recall into customer service opportunity

What could have been a disastrous image problem became a positive event.  

By Wendy Parish • July 25, 2014

LinkedIn launches 'dark posts' for testing ads

The platforms's new Direct Sponsored Content allows advertisers to run native-style ads that don't appear on their LinkedIn page. 

By Wendy Parish • July 25, 2014

3 major logo redesigns that backfired

Sometimes taking a step forward can set a brand back. 

By Wendy Parish • July 24, 2014

Facebook organic reach: Is there a loophole?

Brands have found a way to sneak native ads in through publishers. 

By Wendy Parish • July 24, 2014

Mobile use causes Facebook ad prices to double

The social network reported ad sales up 67% over last year in its Q2 earnings. 

By Wendy Parish • July 23, 2014

Study: CMOs are leading digital transformations

With 88% of business going through a formal digital transformation, more than half expect marketing to drive the transition. 

By Wendy Parish • July 23, 2014

IAB study reveals what makes a native ad successful

Relevance and brand familiarity are among key criteria.

By Wendy Parish • July 23, 2014

6 publishers going all-in on native advertising

Who's building teams devoted entirely to the format? 

By Wendy Parish • July 23, 2014

Amazon's self-serve ad tool eliminates need for salesperson

Publicis Groupe's VivaKi is the e-commerce giant's launch partner for the tool. 

By Wendy Parish • July 23, 2014

LinkedIn buys B2B ad-tech firm Bizo for $175M

The social network is looking to expand its ads across the web. 

By Wendy Parish • July 22, 2014

SimpleReach raises $9M for its native ad metrics

The startup offers measurement tools for publishers like The New York Times and Forbes. 

By Wendy Parish • July 22, 2014

Omnicom thrives as Publicis struggles in wake of failed merger

Second quarter earnings painted very different pictures for the two holding companies. 

By Wendy Parish • July 22, 2014

CBS Outdoor offers $690M for Van Wagner's billboard business

Among the inventory: 1,100 billboards in 11 domestic markets, including Times Square and Las Vegas. 

By Wendy Parish • July 22, 2014

Yahoo acquires Flurry to help expand mobile ad business

The mobile app analytics firm could be used to help build out Yahoo's own mobile ad network. 

By Wendy Parish • July 21, 2014

Interpublic Group shows impressive Q2 revenue growth

Company's net income nearly tripled in the first half of 2014.

By Wendy Parish • July 21, 2014

Triggit takes retargeting beyond Facebook

The Facebook retargeting provider is expanding its scope to other publishers across the web. 

By Wendy Parish • July 21, 2014

How Google continues to increase ad dollars

Enhanced campaigns and shopping ads are inspiring continued growth. 

By Wendy Parish • July 18, 2014

TubeMogul's first day of IPO a rollercoaster

 The ad tech firm's first day on Wall Street saw value jump, though the company still raised less than expected. 

By Wendy Parish • July 18, 2014