Data/Analytics
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Courtesy of American Eagle
How American Eagle’s CMO avoids AI’s ‘generic creative’ trap
At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.
By Peter Adams • Jan. 14, 2025 -
Leon Neal / Staff via Getty Images
Marketers increasingly prioritize automation investments: report
However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean's research.
By Aaron Baar • Jan. 13, 2025 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of Diageo
Diageo research finds young consumers want to drink in moderation
“Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.
By Sara Karlovitch • Jan. 10, 2025 -
Noah Berger / Stringer via Getty Images
Amazon offers ad tech to retailers in retail media land grab
The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.
By Peter Adams • Jan. 10, 2025 -
Courtesy of Disney
Disney ramps up advertiser offerings as streaming wars enter next phase
The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.
By Chris Kelly • Jan. 9, 2025 -
Courtesy of Instacart
Holiday e-commerce hits a record as shoppers choose phones over stores
Consumers sought out deals, but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.
By Daphne Howland • Jan. 8, 2025 -
Courtesy of DoorDash
Albertsons, DoorDash boost advertiser offerings around data, measurement
The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.
By Chris Kelly • Jan. 7, 2025 -
CreativaImages via Getty Images
Deep Dive10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025 -
JuSun via Getty Images
The state of website privacy: Here’s what the numbers say
Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance.
By Sara Karlovitch • Jan. 3, 2025 -
Courtesy of Domino's Pizza
Q&ADomino’s CMO on how Emergency Pizzas meet consumers where they are
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
By Chris Kelly • Jan. 2, 2025 -
Permission granted by Uber
Uber hires Target, Albertsons retail media maven to lead ads business
Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.
By Peter Adams • Dec. 19, 2024 -
Cecilie_Arcurs via Getty Images
Programmatic ad spend grows alongside efficiency gains: ANA
As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.
By Aaron Baar • Dec. 16, 2024 -
Courtesy of WPP
WPP, Universal Music Group partner to deepen brands’ access to music culture
Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new applications of AI.
By Peter Adams • Dec. 13, 2024 -
Emily Elconin via Getty Images
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.
By Sara Karlovitch • Dec. 13, 2024 -
Kelly Sullivan via Getty Images
Facebook global ad revenue to surpass $100B in 2024: WARC
Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.
By Jessica Deyo • Dec. 12, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
By Tatiana Walk-Morris • Dec. 11, 2024 -
ArLawKa AungTun via Getty Images
How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.
By Peter Adams • Dec. 10, 2024 -
Courtesy of Omnicom
Omnicom acquires IPG to create advertising agency behemoth
The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.
By Peter Adams • Dec. 9, 2024 -
SeventyFour/Shutterstock.com
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.
By Sara Karlovitch • Dec. 5, 2024 -
Kevin Dietsch / Staff via Getty Images
OpinionWhat Google Chrome’s potential sale means for the future of advertising
The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.
By Bradley Keefer • Dec. 2, 2024 -
hxdbzxy via Getty Images
Sponsored by Urban ScienceBridging the divide between personalization and restriction
Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information.
Dec. 2, 2024 -
Justin Sullivan via Getty Images
Why Google’s potential Chrome sell-off could sow fresh marketing disruption
A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.
By Peter Adams • Nov. 22, 2024 -
Brendan Hoffman / Stringer via Getty Images
Will 2025 be a year of contradictions? Here’s what the numbers say
In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier.
By Sara Karlovitch • Nov. 22, 2024 -
Permission granted by Klue
Sponsored by KlueBeyond the price tag: The real deal-breakers, according to your buyers
Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it's not what your CRM data is telling you.
Nov. 18, 2024 -
Courtesy of True Religion
Deep Dive‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By Jessica Deyo • Nov. 13, 2024
