Uber hires Target, Albertsons retail media maven to lead ads business

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.

By Peter Adams • Dec. 19, 2024

Programmatic ad spend grows alongside efficiency gains: ANA

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.

By Aaron Baar • Dec. 16, 2024

WPP, Universal Music Group partner to deepen brands’ access to music culture

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new applications of AI.

By Peter Adams • Dec. 13, 2024

Nearly half of consumers feel ignored by marketers: Here’s what the numbers say

Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

By Sara Karlovitch • Dec. 13, 2024

Facebook global ad revenue to surpass $100B in 2024: WARC

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.

By Jessica Deyo • Dec. 12, 2024

TikTok Shop sales surpass $100M on Black Friday

The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.

By Tatiana Walk-Morris • Dec. 11, 2024

How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.

By Peter Adams • Dec. 10, 2024

Omnicom acquires IPG to create advertising agency behemoth

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.

By Peter Adams • Dec. 9, 2024

Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow

A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.

By Sara Karlovitch • Dec. 5, 2024

What Google Chrome’s potential sale means for the future of advertising

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.

By Bradley Keefer • Dec. 2, 2024

Bridging the divide between personalization and restriction

Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information.

Dec. 2, 2024

Why Google’s potential Chrome sell-off could sow fresh marketing disruption

A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.

By Peter Adams • Nov. 22, 2024

Will 2025 be a year of contradictions? Here’s what the numbers say

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier.

By Sara Karlovitch • Nov. 22, 2024

Beyond the price tag: The real deal-breakers, according to your buyers

Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it's not what your CRM data is telling you.

Nov. 18, 2024

‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

By Jessica Deyo • Nov. 13, 2024

Keurig Dr Pepper taps new CMO to accelerate digital-first marketing

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.

By Peter Adams • Nov. 12, 2024

Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves

The advertising platform has posted a 20% revenue gain for 11 straight quarters.

By Aaron Baar • Nov. 11, 2024

AppLovin’s breakthroughs in AI-powered advertising propel growth

The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.

By Peter Adams • Nov. 8, 2024

TV advertising drives brand results: Here’s what the numbers say

A review of first-time TV advertisers indicates the channel supports mid-funnel activity like consideration.

By Sara Karlovitch • Nov. 8, 2024

Papa Johns names new CMO to elevate data-driven creativity

Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.

By Peter Adams • Nov. 7, 2024

Yum Brands says AI-powered marketing is helping drive transactions

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable across brands.

By Peter Adams • Nov. 6, 2024

How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

By Chris Kelly • Nov. 5, 2024

Nielsen gets shot in the arm from MRC’s livestream accreditation

Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.

By Aaron Baar • Nov. 4, 2024

Snap doubles number of advertisers in Q3 as AI, AR bets persist

The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.

By Jessica Deyo • Oct. 31, 2024

GroupM doubles advertiser spend on women’s sports within months

Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports advertising.

By Sara Karlovitch • Oct. 29, 2024