WPP’s new AI platform offers marketing without agencies for SMBs

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro. 

By Peter Adams • Oct. 24, 2025

Entry-level marketers feel the job pinch: Here’s what the numbers say

The economic landscape has continued to hinder the marketing job market, with CMO pay taking a hit.

By Sara Karlovitch • Oct. 24, 2025

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.

By Chris Kelly • Oct. 22, 2025

How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.

By Chris Kelly • Oct. 15, 2025

Brand valuations swing wildly amid AI, market-driven disruption: report

Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram also gained ground.

By Peter Adams • Oct. 15, 2025

3 stats show Publicis’ AI-powered marketing strategy is paying off

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.

By Peter Adams • Oct. 14, 2025

PubMatic: Our Nvidia partnership is paying off

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

By Aaron Baar • Oct. 10, 2025

Social media is changing live events: Here’s what the numbers say

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

By Sara Karlovitch • Oct. 10, 2025

Instacart grows its retail media bona fides with TikTok integration

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.

By Aaron Baar • Oct. 9, 2025

American Express debuts ad network boasting contextual targeting prowess

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

By Peter Adams • Oct. 6, 2025

Mastercard makes bigger grab for commerce media dollars with new network

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft. 

By Peter Adams • Oct. 1, 2025

Lower-funnel marketing accelerates amid flagging economy, IAB finds

With tariff fears growing, IAB revised its 2025 ad spend forecast down. 

By Aaron Baar • Sept. 29, 2025

Gen Alpha’s $5.46T economic impact: Here’s what the numbers say

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer experiences.

By Sara Karlovitch • Sept. 26, 2025

Global ad spend to rise faster than expected amid digital boom: WARC

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.

By Peter Adams • Sept. 25, 2025

How Kellanova uses AI to predict creative performance and drive KPIs

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance and media ROI.

By Chris Kelly • Sept. 24, 2025

Amazon grants marketing cloud access to any sponsored ad campaigns

With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, browsing and streaming signals.

By Aaron Baar • Sept. 22, 2025

How to discover new customers with a multi-enterprise network

By tapping benefits offered by the multi-enterprise business networks, suppliers can connect procurement and supply chain processes across their supplier ecosystems.

Sept. 22, 2025

In a tight automotive market, success starts with understanding your buyers

Affordability concerns are disrupting auto-buyer behaviors. Is your targeting keeping pace?

Sept. 22, 2025

Best Buy builds retail media chops with in-store takeovers, sports deals

The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

By Jessica Hammers • Sept. 18, 2025

Amazon debuts AI ‘creative partner’ to aid with campaign development

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.

By Peter Adams • Sept. 17, 2025

How Yum’s AI factory supercharges marketing at Taco Bell and beyond

Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.

By Chris Kelly • Sept. 16, 2025

Dentsu grows programmatic know-how with Index Exchange, Chalice AI

The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

By Aaron Baar • Sept. 15, 2025

Warner Bros. Discovery, Nielsen deepen measurement partnership

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year.

By Peter Adams • Sept. 15, 2025

Why marketers still struggle to capitalize on in-store retail media

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several lingering barriers to growth.

By Peter Adams • Sept. 15, 2025

Holiday shoppers expect less discounts in 2025: Here’s what the numbers say

In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to brand-specific platforms.

By Sara Karlovitch • Sept. 12, 2025