Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

By Aaron Baar • Jan. 23, 2025

Nielsen’s latest MRC accreditation returns it to measurement pole position

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

By Chris Kelly • Jan. 23, 2025

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Netflix’s next phase of advertising growth hinges on in-house ad tech

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments. 

By Peter Adams • Jan. 22, 2025

Kantar Media sold for $1B amid measurement landscape upheaval

The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions. 

By Peter Adams • Jan. 21, 2025

Trade Desk buys ad data firm Sincera as brands seek objective insights

Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.

By Peter Adams • Jan. 17, 2025

Marketing to social media users in 2025: Here’s what the numbers say

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.

By Sara Karlovitch • Jan. 17, 2025

How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

By Peter Adams • Jan. 14, 2025

Marketers increasingly prioritize automation investments: report

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean's research.

By Aaron Baar • Jan. 13, 2025

Diageo research finds young consumers want to drink in moderation

“Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.

By Sara Karlovitch • Jan. 10, 2025

Amazon offers ad tech to retailers in retail media land grab

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

By Peter Adams • Jan. 10, 2025

Disney ramps up advertiser offerings as streaming wars enter next phase

The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.

By Chris Kelly • Jan. 9, 2025

Holiday e-commerce hits a record as shoppers choose phones over stores

Consumers sought out deals, but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.

By Daphne Howland • Jan. 8, 2025

Albertsons, DoorDash boost advertiser offerings around data, measurement

The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

By Chris Kelly • Jan. 7, 2025

10 marketing predictions for 2025 as new era of productivity dawns

With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.

By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025

The state of website privacy: Here’s what the numbers say

Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance.

By Sara Karlovitch • Jan. 3, 2025

Domino’s CMO on how Emergency Pizzas meet consumers where they are

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

By Chris Kelly • Jan. 2, 2025

Uber hires Target, Albertsons retail media maven to lead ads business

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.

By Peter Adams • Dec. 19, 2024

Programmatic ad spend grows alongside efficiency gains: ANA

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.

By Aaron Baar • Dec. 16, 2024

WPP, Universal Music Group partner to deepen brands’ access to music culture

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new applications of AI.

By Peter Adams • Dec. 13, 2024

Nearly half of consumers feel ignored by marketers: Here’s what the numbers say

Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

By Sara Karlovitch • Dec. 13, 2024

Facebook global ad revenue to surpass $100B in 2024: WARC

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.

By Jessica Deyo • Dec. 12, 2024

TikTok Shop sales surpass $100M on Black Friday

The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.

By Tatiana Walk-Morris • Dec. 11, 2024

How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.

By Peter Adams • Dec. 10, 2024

Omnicom acquires IPG to create advertising agency behemoth

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.

By Peter Adams • Dec. 9, 2024

Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow

A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.

By Sara Karlovitch • Dec. 5, 2024