WPP inches away from legacy ID solutions with InfoSum acquisition

The deal ramps up the holding group’s AI-powered data and identity capabilities at a time of widespread signal loss for marketers. 

By Aaron Baar • April 7, 2025

How modern data approaches solve for quality, consistency and privacy

How Dun & Bradstreet solves for data quality, consistency and privacy in today’s evolving marketing world.

By Marc Fanelli, SVP Digital Audiences North America & Global Operations, Dun & Bradstreet • April 7, 2025

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

In-game ads drive 27% of mobile gamers to purchase a new product: Zynga

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

By Aaron Baar • April 3, 2025

How Kellanova’s clean room is improving targeting and lifting sales

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

By Chris Kelly • April 3, 2025

Sociable: What consumers expect from brands on social in 2025

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's latest “Social Pulse” report.

By Andrew Hutchinson • April 2, 2025

Aquila shares progress report as it works to fix cross-media measurement

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event. 

By Chris Kelly • March 31, 2025

Adobe’s latest integration shows a path forward for cookieless campaigns

In a test, ad-tech company Utiq's ID delivered over 90% of impressions in non-Chrome browsers. 

By Aaron Baar • March 31, 2025

Influencer marketing surges: Here’s what the numbers say

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

By Sara Karlovitch • March 28, 2025

Global ad spending expectations sink on trade war uncertainty: WARC

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.  

By Peter Adams • March 27, 2025

IAB: AI adoption for campaigns lags amid data, transparency concerns

While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a road map.

By Aaron Baar • March 24, 2025

Gen Alpha tweens hold significant sway over parents’ purchases: study

Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10.

By Sara Karlovitch • March 20, 2025

Why 2025 will be the year for ‘fill-in-the-blank’ media networks

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.

By Chris Kelly • March 20, 2025

Publicis’ Coke media account win could be landing at just the right time

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.

By Peter Adams • March 17, 2025

The future of retail media networks: Here’s what the numbers say

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

By Sara Karlovitch • March 14, 2025

CMO role paves path to bigger leadership appointments: Spencer Stuart

Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.

By Peter Adams • March 12, 2025

TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

By Sara Karlovitch • March 12, 2025

Publicis acquires Lotame to fortify data-driven marketing position

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

By Peter Adams • March 6, 2025

Target’s digital ad unit delivers $2B in value for embattled retailer

Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.

By Peter Adams • March 5, 2025

How Walmart Connect is growing the ‘connective tissue’ of retail media

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.

By Chris Kelly • March 5, 2025

Disney, Paramount link with VideoAmp’s new cross-screen planning tool

VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.

By Aaron Baar • March 3, 2025

Marketing campaign issues multiply: Here’s what the numbers say

Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.

By Sara Karlovitch • Feb. 28, 2025

Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.

By Chris Kelly • Feb. 24, 2025

Adobe secures data collaborations between brands, publishers with new tool

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

By Chris Kelly • Feb. 20, 2025

Why Dollar Shave Club picked a CRM purpose-built for consumer brands

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.

By Chris Kelly • Feb. 20, 2025

27% of CMOs remain reluctant to adopt generative AI: Gartner

A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability.

By Peter Adams • Feb. 19, 2025