Data/Analytics

Synthetic audiences fall short: What marketers need to know

The AI-generated audience simulations may make it more difficult for brands to reach new audiences, writes RYA co-founder Mark Himmelsbach.

By Mark Himmelsbach • Nov. 10, 2026

5 social signals brands should act on now

Five shifts hiding in your social data, and how Manscaped turned cultural AI signals into strategy.

Nov. 9, 2026

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How marketers can better optimize for AI search visibility

Most of what marketers are expected to spend on artificial intelligence visibility in 2027 is misdirected, writes GeoSurge co-founder Francisco Vigo.

By Francisco Vigo • Nov. 5, 2026

As Publicis closes LiveRamp deal, some brands say they’re jumping ship

Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding company owning their data.

By Peter Adams • Nov. 3, 2026

Where agency strategists see opportunity as AI challenges their worth

While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report. 

By Aaron Baar • Nov. 2, 2026

What Reddit’s Q3 earnings mean for marketers amid major traffic shift

Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable to advertisers. 

By Sara Karlovitch • Nov. 2, 2026

The changing CMO role in 3 numbers

Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.

By Sara Karlovitch • Oct. 30, 2026

Google’s AI overhaul of search hits snags as ad revenue growth cools

The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI features. 

By Peter Adams • Oct. 29, 2026

Publicis installs leadership atop Marcel as agentic drives growth plans

The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture. 

By Peter Adams • Oct. 26, 2026

The new rules of virtual event strategy in 2026

Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.

Oct. 26, 2026

Inside Coca-Cola’s marketing transformation amid agency roster shake-up

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

By Chris Kelly • Oct. 23, 2026

Sociable: Meta adds users and revenue as AI costs climb

Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due to capital expenditures.

By Andrew Hutchinson • Oct. 21, 2026

Publicis agrees to preserve LiveRamp’s neutrality. Will it matter?

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back. 

By Peter Adams • Oct. 20, 2026

How marketers can optimize their media mix as confidence takes a turn

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.

By Aaron Baar • Oct. 19, 2026

Optimizing ad spend ahead of Black Friday: What the numbers say

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.

By Sara Karlovitch • Oct. 16, 2026

Consumer goods giants step up ad intensity as other big spenders pull back: report

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”

By Peter Adams • Oct. 15, 2026

Why brands struggle with influencer measurement — and what to do about it

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a workaround.

By Aaron Baar • Oct. 15, 2026

Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.

By Peter Adams • Oct. 13, 2026

Why the joy of checking out belongs in every holiday media plan

Turn the joy of checkout into an opportunity to reach new customers and drive holiday growth.

Oct. 12, 2026

How AI use in webinars builds a program that compounds

The top 10% of webinar programs get 27x more registrations. New Zoom data shows how. Read more now.

Oct. 12, 2026

The architects and the renters: A leader’s guide to building a resilient AI foundation

A new, fundamental chasm is opening up in the business world: the divide between the Renters and the Architects.

By Amy Crowther • Oct. 5, 2026

The 2026 webinar audience behavior report

What attendees say they want, what Zoom data shows and the new rules for better webinar performance.

Oct. 5, 2026

Midsize brewers shake up marketing strategies as Americans drink less

Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.

By Sara Karlovitch • Oct. 2, 2026

CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study

Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.

By Peter Adams • Oct. 2, 2026

What Kroger’s predictive scoring work means for e-commerce marketers

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.

By Chris Kelly • Sept. 30, 2026