Target’s digital ad unit delivers $2B in value for embattled retailer

Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.

By Peter Adams • March 5, 2025

How Walmart Connect is growing the ‘connective tissue’ of retail media

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.

By Chris Kelly • March 5, 2025

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Disney, Paramount link with VideoAmp’s new cross-screen planning tool

VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.

By Aaron Baar • March 3, 2025

Marketing campaign issues multiply: Here’s what the numbers say

Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.

By Sara Karlovitch • Feb. 28, 2025

Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.

By Chris Kelly • Feb. 24, 2025

Adobe secures data collaborations between brands, publishers with new tool

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

By Chris Kelly • Feb. 20, 2025

Why Dollar Shave Club picked a CRM purpose-built for consumer brands

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.

By Chris Kelly • Feb. 20, 2025

27% of CMOs remain reluctant to adopt generative AI: Gartner

A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability.

By Peter Adams • Feb. 19, 2025

Trade Desk’s big bet on AI in advertising hits rollout snags

Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.” 

By Peter Adams • Feb. 18, 2025

Super Bowl LIX: Analyzing the game’s advertising and engagement data

The big game's ads, broken down by key stats reflecting cost, reach, performance and more.

By Sara Karlovitch • Feb. 10, 2025

Publicis Groupe is confident in the face of expected industry tumult

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts. 

By Aaron Baar • Feb. 10, 2025

Google’s ad revenue growth turns sluggish as industry clouds gather

A lower growth rate for YouTube came despite a U.S. election spending splurge while DeepSeek is putting pressure on generative AI initiatives.

By Peter Adams • Feb. 5, 2025

Inside the marketing industry trends to follow in 2025

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

By Marketing Dive staff • Jan. 31, 2025

Organic social media and marketing budgets: Here’s what the numbers say

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos.

By Sara Karlovitch • Jan. 31, 2025

How generative AI’s role will evolve in 2025 as marketers probe its utility

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at lower costs. 

By Peter Adams • Jan. 29, 2025

Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.

By Peter Adams • Jan. 27, 2025

Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

By Aaron Baar • Jan. 23, 2025

Nielsen’s latest MRC accreditation returns it to measurement pole position

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

By Chris Kelly • Jan. 23, 2025

Netflix’s next phase of advertising growth hinges on in-house ad tech

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments. 

By Peter Adams • Jan. 22, 2025

Kantar Media sold for $1B amid measurement landscape upheaval

The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions. 

By Peter Adams • Jan. 21, 2025

Trade Desk buys ad data firm Sincera as brands seek objective insights

Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.

By Peter Adams • Jan. 17, 2025

Marketing to social media users in 2025: Here’s what the numbers say

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.

By Sara Karlovitch • Jan. 17, 2025

How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

By Peter Adams • Jan. 14, 2025

Marketers increasingly prioritize automation investments: report

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean's research.

By Aaron Baar • Jan. 13, 2025

Diageo research finds young consumers want to drink in moderation

“Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.

By Sara Karlovitch • Jan. 10, 2025