RTB House turns to generative AI to improve programmatic precision

A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting.

By Peter Adams • Nov. 27, 2023

Ad industry ‘not even close’ to realizing net-zero goals, report says

The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain.

By Aaron Baar • Nov. 20, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

GroupM, Google launch post-cookie readiness program as deprecation nears

The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future.

By Chris Kelly • Nov. 15, 2023

How generative AI can bolster organic search strategies for insurance companies

Insurers can embrace AI to adapt to consumer preferences and offer reliable information, according to New York Life’s Zerlina Jackson and Evan Finkelstein.

By Zerlina Jackson, Evan Finkelstein • Nov. 14, 2023

Stagwell enlists Google Marketing Cloud to accelerate generative AI bets

A new partnership supporting the Stagwell Marketing Cloud will touch on functions ranging from campaign planning to market research. 

By Peter Adams • Nov. 13, 2023

Trade Desk reports strong Q3 earnings as UID2 continues to gain steam

Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes.

By Aaron Baar • Nov. 13, 2023

AI will permanently upend the agency landscape in 2024, Forrester predicts

Concerns over AI misuse will increase agency reviews by 10% and digital agencies may disappear as the tech spreads. 

By Sara Karlovitch • Nov. 9, 2023

What marketers can expect as Google rolls out AI asset generation for ads

The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.

By Chris Kelly • Nov. 7, 2023

Stagwell acquires social-first creative agency Movers+Shakers

Stagwell’s fourth acquisition this year comes as it reports a 7% year-over-year revenue decline in Q3.

By Aaron Baar • Nov. 6, 2023

Walmart reunites ‘Mean Girls’ to boost Black Friday push

Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

By Chris Kelly • Nov. 1, 2023

Omnicom boosts retail media offer with Flywheel Digital acquisition

The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane.

By Peter Adams • Oct. 30, 2023

Disney+ beefs up ad tier with more targeting, measurement features

The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification.

By Aaron Baar • Oct. 30, 2023

Top takeaways from Advertising Week 2023 marketers need to know

From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering.

By Chris Kelly • Oct. 26, 2023

Agency reviews are big expenses. Experts discuss when to use them

Anything can trigger an agency review — such as a new CMO or inadequate sales — but complacency is the biggest culprit.

By Sara Karlovitch • Oct. 25, 2023

Mekanism’s CEO on future proofing the agency with performance marketing

At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.

By Peter Adams • Oct. 23, 2023

IPG Q3 revenue below expectations

Despite decreased client activity in tech and telecom, and macroeconomic concerns among marketers, the holding company sees positivity in its future.

By Aaron Baar • Oct. 23, 2023

How General Mills refreshed its fruit snack brands to fend off disruptors

Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week.

By Peter Adams • Oct. 19, 2023

How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B

In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.

By Chris Kelly • Oct. 18, 2023

State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.

By Peter Adams • Updated Oct. 18, 2023

TikTok unveils Out of Phone OOH ad solution for brands

L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

By Aaron Baar • Oct. 17, 2023

Publicis extends winning streak as data-driven services provide windfall

Epsilon grew revenue by 10.5% in Q3, a sign marketers continue to prioritize data offerings ahead of cookie deprecation.

By Peter Adams • Oct. 16, 2023

Stagwell acquires Left Field Labs as it doubles down on AI transformation

As part of the Constellation agency network, Left Field will help support efforts to transform digital marketing through AI.

By Aaron Baar • Oct. 16, 2023

How Meta, TikTok ad-free tiers could impact advertiser budgets

Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

By Jessica Deyo • Oct. 12, 2023

Dentsu, VideoAmp guarantee audience across major publishers

In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.

By Chris Kelly • Oct. 12, 2023

Why Momentum is betting machine learning can upgrade experiential

Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.

By Peter Adams • Oct. 9, 2023