Agencies: Page 25
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Spencer Platt via Getty Images
Inside BBDO's plan to boost underrepresented creators in ad world
With the BBDO Studios Collective, the agency seeks to elevate diverse creators looking to break into advertising with mentorship and opportunities.
By Chris Kelly • May 10, 2021 -
Retrieved from WPP on May 07, 2021
WPP taps Microsoft for virtual production platform, signaling hybrid working models will endure
Supported by Azure, Cloud Studio will help the agency group cut down on traditional studio work as part of its efforts to improve sustainability.
By Peter Adams • May 10, 2021 -
Piacquadio, Andrea. (2018). Retrieved from Pexels.
IPG pledges to spend 5% on Black-owned media by 2023
A new commitment comes two months after the agency hosted the first Equity Upfront to showcase Black-focused media outlets.
By Robert Williams • May 10, 2021 -
Courtesy of IPG
IPG's efforts to pair data with media, e-commerce gain momentum
The agency holding company forecasts full-year organic growth of 5% to 6% as the ad industry and economy at large continue to recover from the pandemic.
By Chris Kelly • May 3, 2021 -
Retrieved from WPP on April 27, 2021
WPP bets on first-party data services with Choreograph launch
A new division combines data units from GroupM and Wunderman Thompson and is already working with Walgreens Boots Alliance.
By Peter Adams • May 3, 2021 -
FilmMagic for YouTube
Deep DiveDigital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing
The NewFronts presentations are all-virtual for the second year, but some media buyers don't miss the often hectic in-person event and are excited about innovations in areas like e-commerce.
By Peter Adams • May 3, 2021 -
Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B
First announced in April and now completed, the transaction squares with how Bain Capital has been looking to ramp up Kantar's data-driven transformation.
By Peter Adams • Updated July 6, 2021 -
Omnicom's Credera boosts digital marketing consulting with Areteans acquisition
Areteans brings expertise in real-time interaction management and CRM as well as clients like Unilever, Macquarie and QBE.
By Robert Williams • April 20, 2021 -
10,000 Hours via Getty Images
Omnicom calls for Asian inclusivity with PSA contest
The "Three in Five" campaign urges the advertising industry to tell Asian stories amid a rise in anti-Asian hate and violence.
By Robert Williams • April 12, 2021 -
The dissolution of third-party cookies
Publicis partners with The Trade Desk as cookie deprecation threatens data ambitions
Epsilon, the ad holding group's data-marketing arm, will pair its identity solution with Unified ID, a cookie alternative that continues to gain traction.
By Peter Adams • April 8, 2021 -
Courtesy of TikTok
IPG teams with TikTok to deepen brand clients' access to creator culture
A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns.
By Peter Adams • April 6, 2021 -
Fotolia
Deep DiveBrands grow bolder with marketing M&A to fill steep orders on data, e-commerce
An emergence of "asynchronous buyers" like Yum Brands and Walmart speaks to how marketers are asserting more control in the face of an uncertain future.
By Peter Adams • March 23, 2021 -
Retrieved from Tinuiti on March 18, 2021
Tinuiti snaps up Amazon specialists Ortega to meet brands' e-commerce needs
The Seattle-based shop founded by former Amazon employees works with clients like Gerber and Pantone.
By Peter Adams • March 18, 2021 -
Study: Ad overload could pose steeper risk to brands than messages near inappropriate content
Consumers surveyed by GWI and WARC deemed advertising "excessive" across channels, a problem potentially exacerbated during the pandemic.
By Peter Adams • March 16, 2021 -
Weekend Images Inc./E+ via Getty Images
How the ANA is helping the ad industry deliver on diversity and inclusion pledges
Two co-founders of the Alliance for Inclusive and Multicultural Marketing detailed several tools helping marketers create change.
By Chris Kelly • March 11, 2021 -
Courtesy of Reddit
Reddit teams with Omnicom in bid to lure more mainstream advertisers
Arriving as the social media platform is possibly prepping an IPO, the tie-up gives OMG clients special access to Reddit's creative team and ad products.
By Robert Williams • March 11, 2021 -
The dissolution of third-party cookies
What Google's rejection of post-cookie identifiers means for advertisers
Despite claims that its latest decision could undermine cookie alternatives that have been gaining traction, some welcomed Google's input after a period of radio silence.
By Chris Kelly • March 4, 2021 -
IPG spotlights Black-owned media with first equity-focused upfront
Johnson & Johnson, CVS and BMW are among the clients IPG tapped as it looks to direct more media-buying investments to Black-owned businesses.
By Peter Adams • March 3, 2021 -
Courtesy of Disney
Disney unveils programmatic platform at first ad-tech showcase
The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%.
By Robert Williams • March 3, 2021 -
Courtesy of El Pollo Loco
El Pollo Loco names Organic digital AOR as chain accelerates digital transformation
The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth.
By Chris Kelly • Feb. 25, 2021 -
Rosie Bradbury/Industry Dive
Sweetgreen preps in-house agency with new exec
The chain hired Thomas Wilder as its first executive creative director, overseeing advertising, online channels, store experiences and social media.
By Robert Williams • Feb. 16, 2021 -
Inspire Brands gets bespoke media strategy unit within Publicis Group
A shared approach focused on digital-first, data-driven strategies could enhance efficiency for the owner of Arby's, Dunkin' and Sonic Drive-In.
By Robert Williams • Feb. 12, 2021 -
Courtesy of Pinterest
Pinterest plots first advertiser summit, touting service as brand-safe shopping destination
Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.
By Peter Adams • Feb. 9, 2021 -
Retrieved from TikTok on February 02, 2021
WPP secures early access to TikTok ad products, creators in new global partnership
A sign of how agencies are realigning focus, the tie-up recognizes advertiser demand for digital content and diverse creator talent.
By Peter Adams • Feb. 2, 2021 -
Omnicom's patent-pending software ties earned media to sales
OmniearnedID intends to support a brand's entire marketing program, not just PR, and can help quantify the effect of influencer campaigns on sales.
By Robert Williams • Jan. 22, 2021
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