Agencies: Page 24
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Dean Mouhtaropoulos via Getty Images
50% of agencies outsource data amid persistent uniqueness, validity concerns
Nearly two-thirds of agencies said leveraging data is a critical business imperative, per a survey commissioned by Stirista.
By Chris Kelly • July 12, 2021 -
Courtesy of Valtech
Why a creative veteran is bullish on next-generation customer experiences
Following a decade at award-winning shop R/GA, David DeCheser recently became Valtech's first senior vice president, executive creative director for North America.
By Chris Kelly • July 12, 2021 -
Retrieved from LiveArea, A Merkle Company on July 08, 2021
Dentsu buys LiveArea in $250M bet on Merkle's commerce expansion
The deal aligns with the agency group's larger ambition to generate 50% of revenue from customer transformation and technology services.
By Peter Adams • July 12, 2021 -
Tomohiro Ohsumi via Getty Images
Horizon Media embeds behavioral science with brand strategy via new team
The largest independent media agency in the U.S. hired strategist and social scientist Steve Grant to lead its new human intelligence push.
By Chris Kelly • June 28, 2021 -
Fair use
MNTN acquires Ryan Reynold's Maximum Effort in bid to wed media, creative
While the two come from different backgrounds, both share a focus on "simplicity and speed" and look to disrupt traditional TV advertising.
By Peter Adams • June 28, 2021 -
Courtesy of AB InBev
How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies
The internal shop, which just secured its first Grand Prix win at Cannes Lions, is able to jump on fast-moving trends due to clear strategic mandates, global vice president Tracy Stallard said.
By Peter Adams • June 28, 2021 -
Courtesy of ATTN:
Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy
Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform.
By Peter Adams • June 24, 2021 -
Surface via Unsplash
Ad-Lib.io expands automation's role in delivering relevant digital creative at scale
With its update, the creative management platform streamlines how agencies at Omnicom, WPP and Publicis Groupe can leverage intelligent automation to meet the needs of big advertisers.
By Chris Kelly • June 21, 2021 -
Courtesy of Sweetgreen
How Sweetgreen's in-house agency helps deliver healthy messages
Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy.
By Chris Kelly • June 21, 2021 -
Veronique de Viguerie / Stringer via Getty Images
Magna partners with Black-owned airport network ReachTV as travel returns
The Nielsen-rated OTT platform, which commands nearly 2,500 screens, was part of the agency's first Equity Upfront earlier this year.
By Peter Adams • June 21, 2021 -
Essence taps new Google AI tool to streamline data science behind media planning
GroupM-owned Essence dished on how Vertex AI enables greater agility and replicability for well-performing models.
By Peter Adams • June 14, 2021 -
Mark Wilson / Staff via Getty Images
General Mills, Mars, Target among brands committed to GroupM's Black-owned media initiative
Less than a month after the initiative's launch, 20 clients have already pledged to spend at least 2% of their annual media budgets on Black-owned media.
By Chris Kelly • June 14, 2021 -
damircudic via Getty Images
Magna creates role to advocate for responsible media marketplace
Elijah Harris will take on the position after developing a tool to assess the impact of harmful content and create benchmarks for platform responsibility.
By Natalie Black (Koltun) • June 7, 2021 -
Courtesy of Long Dash
The Atlantic spins off agency Atlantic 57, rebrands it as Long Dash
By breaking away from its longtime publisher, the creative consultancy hopes to quickly scale up with its "journalistic approach" to building brands.
By Asa Hiken • Updated June 7, 2021 -
Courtesy of S4 Capital
Martin Sorrell on how S4 Capital is disrupting the legacy agency model
Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing pandemic challenges.
By Chris Kelly • June 7, 2021 -
Mark Wilson / Staff via Getty Images
Endeavor's 160over90 backs inclusivity focused agency co-founded by Michael B. Jordan
A partnership with Obsidianworks is the latest in a rush of agency moves focused on improving adland's diversity, equity and inclusion.
By Peter Adams • June 7, 2021 -
Droga5 expands global reach with new Japan site, offices in Brazil and China to follow
The Accenture-owned creative agency is back to growing after significant U.S. layoffs last fall.
By Chris Kelly • May 24, 2021 -
Morris MacMatzen / Stringer via Getty Images
Omnicom data unit taps InfoSum tech to expand clean room capabilities
InfoSum's solution will be integrated into the Omni platform, allowing clients to pair first-party assets with a greater number of data sources.
By Peter Adams • May 24, 2021 -
Fair use
Deep DiveCeleb-backed agencies are ready for their close-ups
Shaq, Ryan Reynolds, Tony Hawk and Dwayne Johnson are putting their star power behind marketing agencies that are more than just vanity projects.
By Aaron Baar • May 24, 2021 -
Retrieved from Haagen-Dazs on May 18, 2021
Q&AHäagen-Dazs' CMO details how a rebranding ties to the company's diversity goals
Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright.
By Chris Kelly • May 19, 2021 -
Courtesy of VMLY&R
VMLY&R launches inclusion-focused consultancy to support brand DEI efforts
With its Inclusion Experience Practice, the WPP agency offers another way forward for clients looking to build racial equity within their organizations.
By Chris Kelly • May 17, 2021 -
Chief creative officer role proliferates inside brands. Are agencies losing out?
Appointing a CCO could mean smaller budgets for outside services providers, but companies pushing creative directorship internally have risks to consider.
By Peter Adams • May 17, 2021 -
Courtesy of Reddit
Reddit sets up in-house creative agency KarmaLab to scale ad business
The full-service shop builds on recent marketing initiatives, including a deal with Omnicom and the platform's acquisition of TikTok rival Dubsmash.
By Peter Adams • May 17, 2021 -
Photo by rawpixel on Unsplash
GroupM starts inclusion program to boost Black-owned media
With a new pledge, WPP's investment arm will urge advertisers to spend at least 2% of their total yearly media budgets on Black-owned media outlets.
By Robert Williams • May 11, 2021 -
Courtesy of Hyundai Motor America
Hyundai names first African American AOR amid increased demands for diversity
Maryland's Culture Brands will have a large remit as the automaker seeks to reach and engage African American audiences more effectively.
By Chris Kelly • May 10, 2021
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