Agencies: Page 2
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Eduard Figueres via Getty Images
5 ways marketers can master RCS for mobile messaging
Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.
By Jessica Deyo • Oct. 3, 2024 -
sanjeri via Getty Images
Top marketing conferences to attend in 2025
From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.
By Jessica Deyo • Oct. 1, 2024 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.
By Marketing Dive staff -
Portra via Getty Images
How brands can reduce their carbon footprint to make advertising gains
Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.
By Aaron Baar • Sept. 30, 2024 -
Courtesy of Mondelēz International
Mondelēz expands generative AI marketing bets with new platform
Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.
By Peter Adams • Updated Sept. 27, 2024 -
vgajic via Getty Images
Publicis acquires Mars United Commerce to fuel full-funnel marketing
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.
By Aaron Baar • Sept. 23, 2024 -
Permission granted by FCB
Deep DiveWhat FCB’s stealthy data unit says about the future of agency creativity
FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.
By Peter Adams • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
How Kroger is using standardized metrics to boost its retail media network
The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.
By Peyton Bigora • Sept. 23, 2024 -
Joe Raedle via Getty Images
Customers don’t trust AI, and the rift might be hurting business
Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.
By Kristen Doerer • Sept. 17, 2024 -
Courtesy of Dentsu
Dentsu supports next-gen creatives with House of Creators on Roblox
The first phase of the holding company’s new initiative will be focused on the gaming platform, providing mentorship to creators across the globe.
By Jessica Deyo • Sept. 16, 2024 -
Hispanolistic via Getty Images
Consultancy for in-house agencies launches to update aging model
According to Citizen Inside’s founders, many in-house shops rely on capabilities that were built 10 years ago and are in need of modernization.
By Aaron Baar • Sept. 9, 2024 -
Courtesy of WPP
Q&AVML Global CEO Jon Cook on agency merger, AI bets and optimism
Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.
By Peter Adams • Sept. 9, 2024 -
Courtesy of Apple
Deep Dive‘The year of implementation’: How marketers are leveraging AI on mobile
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.
By Jessica Deyo • Sept. 5, 2024 -
PixelsEffect via Getty Images
The CMO role has evolved: Here’s what the numbers say
While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report.
By Sara Karlovitch • Aug. 30, 2024 -
Drazen Zigic via Getty Images
Dentsu enriches sports marketing data strategy with Sports Innovation Lab
The partnership weds audience segments drawn from across all of the major leagues with insights from Dentsu’s data-driven platform, Merkury.
By Peter Adams • Aug. 26, 2024 -
IAM-photography via Getty Images
Marketers’ ad spend to grow in H2 led by social media and display, report finds
More than half of marketers view CTV as the most critical consumer technology and media trend, according to Mediaocean’s 2024 H2 market report.
By Aaron Baar • Aug. 21, 2024 -
Courtesy of Netflix
Netflix boosts advertiser dealmaking with fine-tuned strategy
The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities.
By Peter Adams • Aug. 20, 2024 -
Courtesy of Ugg
Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign
The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.
By Aaron Baar • Aug. 19, 2024 -
Courtesy of Choice Hotels International, Inc.
Choice Hotels names new creative, media agencies to drive brand awareness
Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok.
By Peter Adams • Aug. 14, 2024 -
Courtesy of Liquid I.V.
Liquid I.V. helps consumers beat the summer heat with multichannel campaign
“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more.
By Aaron Baar • Updated Aug. 14, 2024 -
Courtesy of WPP
WPP downgrades full-year outlook as it works to modernize offering
The agency holding company saw small improvement in the first half, but suggested the full year will continue to be lackluster.
By Aaron Baar • Aug. 12, 2024 -
Retrieved from Weight Watchers on August 12, 2024
WeightWatchers debuts new creative as it navigates weight-loss drug boom
Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.
By Peter Adams • Aug. 12, 2024 -
Courtesy of Urban Outfitters
Deep DiveBack-to-school 2024: How brands can win younger consumers as uncertainty endures
The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.
By Jessica Deyo • Aug. 8, 2024 -
Justin Sullivan via Getty Images
OpinionHow Google’s move to retain cookies will impact digital advertisers
The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.
By George London • Aug. 8, 2024 -
Courtesy of Roku
Roku adopts Trade Desk’s UID2 to enhance audience targeting
The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.
By Aaron Baar • Aug. 5, 2024 -
Leon Neal via Getty Images
Experian launches retail media solution for networks seeking richer data
The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite.
By Peter Adams • July 29, 2024
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