Google’s ad business remains robust despite macro, regulatory threats

The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact. 

By Peter Adams • April 25, 2025

Do the upfronts still matter?

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.

By Mark Zamuner • April 23, 2025

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

OpenAP’s TV network owners push ahead on interoperable streaming ads

The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

By Aaron Baar • April 21, 2025

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

“Lose More. Win More.” was created with TBWA/Chiat/Day LA and pays tribute to the hard work it takes to reach icon status.

By Jessica Deyo • April 18, 2025

Kids entertainment brand CoComelon lends a hand in first brand campaign

“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.

By Jessica Deyo • April 17, 2025

Shifting perspectives: 3 trends redefining creative video marketing today

A guide to how creators and marketers should think about commercial video right now.

April 16, 2025

Malibu encourages work-life balance in new ad starring Brian Cox

Known for serious roles such as Logan Roy in “Succession,” the actor ditches the boardroom to enjoy the beach and tells consumers to “Clock off!”

By Sara Karlovitch • April 14, 2025

How 3 music trends are boosting video marketing campaigns right now

Which music concepts are hitting the right notes for video creators and marketers today?

April 14, 2025

Panera reintroduces brand with focus on dine-in cafe experience

“It Just Meals Good,” the chain’s first work from 72andSunny, captures a variety of occasions for eating at Panera, whether catching up with a kid or an ex. 

By Peter Adams • April 10, 2025

Kit Kat protects downtime in a chaotic world with Break Brothers

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.

By Peter Adams • April 8, 2025

Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning

“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.

By Jessica Deyo • April 8, 2025

Harry’s resets brand with push beyond product-focused marketing

The DTC innovator worked with creative agency Zulu Alpha Kilo on a campaign while Mythology developed the brand refresh with support from Collins.

By Chris Kelly • April 2, 2025

Roblox scales rewarded video ad offering via Google partnership

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.

By Sara Karlovitch • April 1, 2025

Aquila shares progress report as it works to fix cross-media measurement

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event. 

By Chris Kelly • March 31, 2025

Twix ditches left-right divide for new brand position around unity

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

By Peter Adams • March 26, 2025

Estée Lauder dupes beauty sleep with Kristen Bell for global campaign

The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social media and retail platforms.

By Jessica Deyo • March 24, 2025

McDonald’s mascots land in Minecraft to tap into video game fandom

New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie adaptation.

By Peter Adams • March 21, 2025

Hostess speaks the language of snacks with pun-heavy brand platform

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

By Peter Adams • March 20, 2025

Macy’s cracks into scripted TV as brand, entertainment converge

The retailer has secured the exclusive option to adapt a nonfiction bestseller that profiles the women who shaped department stores.

By Peter Adams • March 18, 2025

Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

By Jessica Deyo • March 18, 2025

Wonder bets on media network with Tastemade acquisition

The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs for brands.

By Aaron Baar • March 17, 2025

Buffalo Wild Wings riffs on infomercial tropes for March Madness

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

By Jessica Deyo • March 13, 2025

Amazon shores up stronger CTV position with Complete TV solution

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.

By Aaron Baar • March 10, 2025

Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads

The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips. 

By Jessica Deyo • March 10, 2025

Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads

Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.

By Jessica Deyo • March 6, 2025