7-Eleven, BodyArmor team up on AR loyalty push for March Madness

In partnership with the Coke-backed sports drink, the chain's rewards app lets basketball fans play a shootout mini-game in exchange for redeemable points.

By Robert Williams • March 26, 2019

Microsoft, PlayStation boost results with Stories ads on Google AMP

A campaign for Microsoft's Surface Go saw an engagement rate almost five times higher than the industry standard for similar mobile units.

By Robert Williams • March 26, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

MRC preps cross-media measurement standards for video ads

Once finalized later this year, the standard will provide a consistent measurement of video ads across TV, over-the-top, mobile and desktop.

By Erica Sweeney • March 26, 2019

Nilla Wafers bakes 32-point ad recall jump into social video campaign

Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary.

By Robert Williams • March 25, 2019

Kona Brewing teams with Bleacher Report for March Madness push

The brewer's "Bruddahs" are back in a campaign that includes three TV spots and in-game streaming on March Madness Live.

By Erica Sweeney • March 25, 2019

Warner Bros. transforms 'Shazam!' fans with Snapchat's first voice-activated AR lens

Mimicking the movie, users can say, "OK, Shazam!" to see themselves transformed into the superhero.

By Robert Williams • March 25, 2019

TikTok grosses $75M from virtual currency sales

People use the in-app coins to reward video creators, who can exchange the coins for digital gifts.​

By Robert Williams • March 25, 2019

Comic Dive: Beer Wars

A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?

By John Hazard • March 22, 2019

Video ad fraud scheme made 2M ad calls per day

Hidden video ads in mobile apps ran behind legitimate banners, according to DoubleVerify's Fraud Lab.

By Robert Williams • March 22, 2019

Turner Sports unveils Instagram AR game for March Madness

Basketball fans can toss busted brackets into a virtual trash can within Instagram Stories.

By Robert Williams • March 22, 2019

Amazon tests video ads in its shopping app, Bloomberg reports

The ads put Amazon in more direct competition with Google and Facebook, and are expected to hit Android devices later this year.

By Robert Williams • March 22, 2019

Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In

"Room 702" features stories of real employees and how they embody the peaceful message of the couple's famous protest against the Vietnam War.

By Peter Adams , Erica Sweeney • March 22, 2019

MillerCoors sues AB InBev, alleging misleading claims in Bud Light Super Bowl spot

MillerCoors said the ad is deceptive and intended to "frighten" consumers, many of whom don't understand the distinction between corn syrup and high fructose corn syrup.

By Erica Sweeney • March 21, 2019

Netflix axed its global brand marketing team around CMO departure, Adweek reports

Specific reasons for getting rid of the unit, which formed two years ago to support a ramp up in the streamer's advertising, remain unclear.

By Peter Adams • March 21, 2019

P&G's SK-II pairs James Corden with Chloë Grace Moretz for bathroom skincare chat

Humorous YouTube clips of the duo tap dancing and creating an ASMR video aim to change how people view skincare.

By Erica Sweeney • March 21, 2019

BodyArmor pits fans against sports stars with March Madness 'bracket challenge'

The Coca-Cola-backed sports drink's campaign lets basketball fans see how their picks measure up to those selected by a roster of athletes.

By Erica Sweeney • March 21, 2019

Miller Lite reimagines controversial Bud Light ad, provoking a response

As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.

By Peter Adams • March 20, 2019

Google Stadia will let players stream games from cloud

The search giant announced plans for a gaming platform that will stream across channels and offer a controller boasting a Google Assistant button. 

By Robert Williams • March 20, 2019

ShotTracker's video campaign boosts app installs 10x ahead of March Madness

The player-tracking app scored 30,000 page impressions in just two days after airing digital and TV ads on ESPN.

By Robert Williams • March 20, 2019

Smirnoff contest solicits pitches to bring Fourth of July parties to life

Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.

By Erica Sweeney • March 19, 2019

Campbell unveils new campaigns, ramps up media spend for 4 core snack brands

The CPG's snack division will increase its media spend by 25% for the second half of 2019 with a focus on TV, according to Ad Age.

By Erica Sweeney • March 19, 2019

P&G's Bounty teams with BuzzFeed on March Madness videos

Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.

By Robert Williams • March 19, 2019

Beyond bells and whistles: How grocery apps are (and should be) evolving

From couponing to wayfinding to online ordering, retailers' mobile offerings are still a work in progress, experts say.

By Jessica Dumont • March 19, 2019

Snickers and Skittles expand partnership with WWE

Snickers will once again be a presenting sponsor of WrestleMania and is releasing a limited-edition, WWE-themed line of Hunger Bars. 

By Erica Sweeney • March 18, 2019

Buffalo Wild Wings debuts 'Jewel Stool' supporting vasectomy patients for March Madness

Part of a larger campaign, the customized barstool recognizes the uptick in surgeries that occur around the college basketball tournament. 

By Erica Sweeney • March 18, 2019