Land Rover steers toward women with urban-focused campaign

"Live for the City" stands out in an industry with a long history of marketing to men, although this is starting to change.

By Natalie Black (Koltun) • April 17, 2019

Netflix content chief to oversee marketing, lead new CMO search

The switch announced around Q1 earnings comes as the company preps for a more competitive streaming market that will include Apple and Disney.

By Peter Adams • April 17, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Shutterstock brings AR shopping to life in updated iOS app

A new virtual imaging feature targets retailers and restaurant owners who use the company's photos for interior decorating.

By Robert Williams • April 17, 2019

Jack Daniel's turns bottles into pop-up books with AR app

A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.

By Robert Williams • April 16, 2019

Regal activates AR Easter egg hunt to drive app downloads

Moviegoers can win prizes like free popcorn and loyalty points by scanning posters with the chain's mobile app.

By Robert Williams • April 16, 2019

Variety: 'Cobra Kai,' Enterprise partner in first brand deal for a YouTube scripted original

A co-marketing partnership inked for the show's second season features ads with the series' stars, digital media buys and in-show integrations.

By Laura Klepacki • April 16, 2019

HBO summons ice dragon for 'Game of Thrones' Snapchat lens

Demonstrating Snapchat's new geolocated feature, the AR filter shows a virtual beast landing on New York's Flatiron Building.

By Robert Williams • April 15, 2019

Study: Mobile games better for brand safety than social media

They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.

By Robert Williams • April 15, 2019

YSL journeys to Coachella with 'beauty station' pop-up

Along a highway near the festival, the activation includes virtual product sampling, lipstick customization, makeup tutorials and influencer content.

By Laura Klepacki • April 15, 2019

App-powered shoppable recipes hit the smart kitchen

Connected kitchen app Innit has added ordering from 30 retailers to its automated, customizable meal preparation platform.

By Jeff Wells • April 12, 2019

Puma's latest sneakers come to life in AR app

Scanning the limited-edition sneakers unlocks photo and video filters, games and special effects that users can share on social media.

By Robert Williams • April 12, 2019

NHL teams with MassMutual, Great Clips to honor hockey hair and moms

Two promotions timed around the start of the playoffs and Mother's Day look to engage fans on social, including by voting on players' unique hairstyles.  

By Dianna Christe • April 12, 2019

Campaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men

The creative challenge behind the brand's latest campaign centers on acknowledging a negative message — our polarizing society — while combating it through smile-inducing content and tech.

By Natalie Black (Koltun) • April 12, 2019

Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy

Young, affluent consumers interested in direct brands also spend 70% more time streaming each week than they do on social media.

By Peter Adams • April 11, 2019

Netflix leans into radio, theaters as streaming wars intensify

Amid other deals, a partnership with SiriusXM signals that the video streaming giant is ramping up to become a broader entertainment company.

By Dianna Christe • April 11, 2019

Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming

The Google-owned video platform looks to interactive programs after scaling back on scripted ones.

By Chris Kelly • April 10, 2019

Kind exposes sugar content in its competitors' products with AR pop-up

This week, Kind debuted an immersive display called Sweeteners Uncovered and an online database to showcase hidden sugars in packaged foods.

By Lillianna Byington • April 10, 2019

USA Today brings world's tallest buildings to life in AR

"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.

By Robert Williams • April 9, 2019

Bose brings audio AR shades and festival content to Coachella

Through the festival's core app, users can unlock exclusive content and hear concert lineups and updates.

By Robert Williams • April 9, 2019

Mobile device sales stall as consumers await 5G, studies say

Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.

By Robert Williams • April 9, 2019

AT&T, Buffalo Wild Wings score with March Madness social ads

The brands targeted basketball fans who turned to platforms like Instagram, Twitter and YouTube for tournament updates.

By Robert Williams • April 9, 2019

Trolli taps weird web humor specialists for largest campaign to date

The Ferrara Candy line worked with the YouTubers behind the viral "Don't Hug Me I'm Scared" series on an effort that draws out its "delicious darkness."

By Peter Adams • April 9, 2019

WSJ: Apple Music snags more paid US subscribers than Spotify

The iPhone maker's music service is also growing faster worldwide as it expands into magazine content, TV streaming and video games.

By Robert Williams • April 8, 2019

Smokey Bear gets reimagined with celeb-voiced animoji campaign

Stephen Colbert, Al Roker and Jeff Foxworthy lend their voices to the Forest Service's iconic mascot to raise awareness about forest fires.

By Robert Williams • April 8, 2019

How brands can score with esports marketing

Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing.

By Shane Schick • April 8, 2019