Video: Page 99
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AMC Theatres' revamped app lets moviegoers order snacks ahead
The world's biggest theater chain will expand the mobile ordering service nationwide throughout 2019.
By Robert Williams • March 15, 2019 -
Miller Lite, Angry Orchard uncap AR-linked bottles
Scannable bottles aim to help the cider brand's mobile users pair beverages with food, while Miller Lite celebrates St. Patrick's Day.
By Robert Williams • March 15, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Accenture Interactive
How Accenture Interactive pairs brands with AR, VR to connect with consumers
At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.
By Chris Kelly • March 15, 2019 -
Jackbox Games pilots AdRoll's new AI-powered video solution
The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.
By Erica Sweeney • March 15, 2019 -
Column
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.
By Peter Adams , Natalie Koltun , Chris Kelly • March 15, 2019 -
Esports ad revenue will exceed $200M by 2020, eMarketer says
In 2019, the number of people in the U.S. who will watch an esports event at least once a month will reach 30.3 million, an 18% increase over last year.
By Erica Sweeney • March 15, 2019 -
Natalie Koltun / Mobile Marketer
Lush demos visual search app and fresh 'digital packaging' at SXSW
A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.
By Natalie Koltun • March 14, 2019 -
Olay
Olay turns its musical videos into a Broadway show
Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow."
By Erica Sweeney • March 14, 2019 -
Spotify offers free ad-supported Hulu to paying subscribers
The popular services join forces as the streaming market grows increasingly saturated.
By Robert Williams • March 13, 2019 -
Consortium of media, technology companies tackles need for addressable TV ad standards
Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.
By Erica Sweeney • March 13, 2019 -
Nutrish/Tremor Video DSP
EMarketer: Social video ad spending will surge 44% by 2021
The category will make up 30% of video's total $14.9 billion in two years, as more brands shift to reach younger audiences on their preferred platforms.
By Robert Williams • March 13, 2019 -
Google lets YouTube creators add AR selfies to Stories
Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.
By Robert Williams • March 12, 2019 -
Acura, influencers dare March Madness fans to show off their skills on social
The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.
By Robert Williams • March 12, 2019 -
Reebok
Reebok sports '90s nostalgia in campaign courting young consumers
Created with Venables Bell & Partners, the videos show old-school shoe models, like the classic Club C, and lean into oddball humor.
By Erica Sweeney • March 12, 2019 -
Samsung taps Revieve for selfie skin analysis
Users of the Galaxy S10 can take a selfie to receive personalized skin analysis.
By Robert Williams • March 11, 2019 -
Dior designs AR filter for Instagram during Paris Fashion Week
The filter generated more than 2.6 million impressions for the European luxury fashion brand.
By Robert Williams • March 11, 2019 -
Variety: Comedy Central premieres YouTube channel dedicated to digital originals
The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios.
By Erica Sweeney • March 11, 2019 -
Report: Apple may debut iPhone-powered AR headset this year
The first generation of glasses will rely on a nearby iPhone for processing power, an internet connection and location services.
By Robert Williams • March 10, 2019 -
Cottonelle raises awareness about 'Down There Care' in humorous integrated campaign
The toilet paper brand partnered with skincare expert Jodi Shays to depict moments when taking better care of sensitive areas boosts confidence.
By Erica Sweeney • March 10, 2019 -
Netflix CMO Kelly Bennett will step down
Since Bennett joined Netflix in 2012, the company grew from more than 25 million paid subscribers to 139 million at the end of 2018.
By Erica Sweeney • March 8, 2019 -
Mercedes honors International Women's Day with Bertha Benz mini-film
A YouTube short tells the story of the brand founder's wife and business partner and her 100-kilometer journey in his first car more than 130 years ago.
By Erica Sweeney • March 8, 2019 -
Adidas taps Twitter livestream series to boost female athletes
Announced one day before International Women's Day, the series will stream girls' high school volleyball and soccer games.
By Robert Williams • March 8, 2019 -
Getty Images
Google shifts Ad Manager to a first price auction model
The change aims to make it easier for publishers and app developers to manage and get fair value for their inventory, as well as improve transparency in programmatic buying.
By Erica Sweeney • March 8, 2019 -
Kargo
How AT&T revamped an 8-year-old TV campaign to make it mobile-first
The "It Can Wait" public service message reached millions and outstripped benchmarks by putting the focus on mobile viewers.
By Chris Kelly • March 8, 2019 -
Dawn tops list of brands most favored by women, YouGov says
Amazon, Hershey's, M&M's and Dove round out the top five most-favored brands by women, while security brand Ring saw the biggest gains.
By Erica Sweeney • March 7, 2019
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