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Bruno Gomiero via Unsplash
Mobile ads work faster than most people think, study finds
Well-known brands triggered the quickest response, while video ads were twice as likely to stimulate an emotional reaction than static images, the Mobile Marketing Association found.
By Robert Williams • March 7, 2019 -
Gillette lets Twitch users earn virtual currency for purchases
As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.
By Erica Sweeney • March 7, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Wendy's trolls McDonald's on Frozen Food Day
A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.
By Robert Williams • March 7, 2019 -
Coors Light puts agency roster in review, ramps up digital spend
The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev.
By Peter Adams • March 6, 2019 -
Modcloth
ModCloth debuts celeb-studded campaign for International Women's Day
The biggest campaign to date for the Walmart-owned brand includes a TV ad buy, out-of-home takeovers and mini documentaries.
By Erica Sweeney • March 6, 2019 -
NBC reveals promising results for Prime Pod ads, plans expansion
The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.
By Erica Sweeney • March 6, 2019 -
Post
Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'
For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.
By Erica Sweeney • March 5, 2019 -
Macy's expands AR beauty try-ons to all app users
The retailer is working on a number of ways to enhance its app, including with buy-online-pickup-in-store capabilities and ways to connect with stylists.
By Robert Williams • March 5, 2019 -
John Hazard & Lisa Burdige
ColumnComic Dive: Adpocalypse Drill
Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions?
By John Hazard & Lisa Burdige • March 5, 2019 -
Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'
The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs.
By Erica Sweeney • March 5, 2019 -
Twitter aims to boost mobile app promotions, direct response ads
In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.
By Robert Williams • March 5, 2019 -
Tic Tac
Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing
The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August.
By Erica Sweeney • March 4, 2019 -
YouCam brings in-store AR sampling to beauty retailers
A new enterprise app works as a virtual mirror that also provides data to help retailers tailor business decisions.
By Robert Williams • March 4, 2019 -
Netflix pledges to 'Make Room' for more diverse talent in new ad
The spot features "Orange is the New Black" star Uzo Aduba and highlights the streaming giant's efforts to bring more women and minorities on board.
By Erica Sweeney • March 4, 2019 -
CNN unveils app for Magic Leap's AR headset
The app gives the news provider a toehold on an AR platform that provides a more immersive experience with its content.
By Robert Williams • March 1, 2019 -
Fender spotlights new generation of diverse artists at SXSW kickoff
The guitar maker is teaming up with 50 artists from around the world to share their stories across ads, social media, mini films and other creative content.
By Erica Sweeney • March 1, 2019 -
Quilted Northern touts comfort and self-care in social video spots
The toilet paper brand's #comfday campaign urges people to celebrate "hygge," the Danish concept of coziness.
By Robert Williams • March 1, 2019 -
Column
Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs
The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks.
By Peter Adams , Natalie Koltun , Chris Kelly • March 1, 2019 -
Southwest promotes civility with Netflix's 'The Kindness Diaries'
The airline hosted a "kindness-based" sweepstakes as part of the campaign and is offering special content integrations for the show.
By Erica Sweeney • March 1, 2019 -
Jameson joins with Anderson .Paak to support local bars ahead of St. Patrick's Day
As part of the "#LoveThyBar" campaign, the Pernod Ricard brand is dishing out drink rebates to consumers via Facebook Messenger.
By Erica Sweeney • March 1, 2019 -
Oscar Mayer
Kraft Heinz deepens UFC partnership around Oscar Mayer P3, Devour brands
Oscar Mayer P3 will debut original content at the UFC Performance Institute in Las Vegas, while Devour will integrate into a YouTube series.
By Erica Sweeney • March 1, 2019 -
Lego sponsors Cartoon Network's gamified viewing app
Viewers can collect digital characters on the "Cartoon Network Arcade" app by watching the network's shows.
By Robert Williams • Feb. 28, 2019 -
Facebook hits play on 'upfront' ad sales for premium video
In a bid to boost Watch revenue, the new offering resembles broadcast sales strategies.
By Robert Williams • Feb. 27, 2019 -
Hermes packs AR video messaging into parcel delivery
Customers of the U.K. delivery company can record a personal message that recipients activate with a smartphone.
By Robert Williams • Feb. 27, 2019 -
Nike's 'Dream Crazier' spot with Serena Williams celebrates female athletes
Debuting during the Oscars, the 90-second video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.
By Erica Sweeney • Feb. 26, 2019
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