Gap adopts sentimental tone for digital-focused holiday campaign

The effort is notable for being a clear departure from the recent past, when the brand focused heavily on TV and music in Q4. 

By Dianna Christe • Oct. 28, 2019

Chipotle's 'Boorito' returns in TikTok challenge for Halloween

The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.

By Robert Williams • Oct. 25, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Twitter's ad business stumbles as tech bugs bog down performance

The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.

By Peter Adams • Oct. 24, 2019

Taco Bell, T-Mobile buy in as Quibi fills year 1 ad space

Set to launch in April, the mobile video platform is offering non-skippable pre-roll spots and plans to experiment with other ad formats.

By Robert Williams • Oct. 24, 2019

Kind Snacks' TikTok challenge quickly tallies 18M views

Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.

By Robert Williams • Updated Oct. 25, 2019

Study: In-game banner ads have high viewability, but low recall

When it comes to ad viewability, Instagram is eight times more effective than gaming apps and five times better than desktop, Kargo's research found.

By Robert Williams • Oct. 23, 2019

Ally Financial turns US cities into immersive Monopoly game board

Through users' smartphones and augmented reality, the partnership offers a gamified experience that promotes financial literacy.

By Robert Williams • Oct. 23, 2019

Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp

The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of the brand's Instagram followers.

By Dianna Christe • Oct. 23, 2019

Patrón pops open tequila orders via Instagram Stories ads

It is the first liquor brand to do so, and is fulfilling delivery via third parties Drizly, Instacart and Reserve Bar.

By Peter Adams • Oct. 22, 2019

TikTok bans accounts showing Islamic State propaganda videos

Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.

By Robert Williams • Oct. 22, 2019

Twitch taps top Zynga marketing exec Doug Scott as CMO

Scott's hiring comes just weeks after Twitch unveiled its first brand campaign aimed at broadening its audience beyond gamers.

By Robert Williams • Oct. 22, 2019

IAB: US digital ad growth rate slowed during the 1st half of 2019

A decline in revenue growth rate compared to last year could be a warning sign as the possibility of a recession looms.

By Barry Levine • Oct. 22, 2019

Burger King lets spirits taste test new Ghost Whopper at seance

In a creative stunt, a medium invited spirits to inhabit his body and try the brand's new Halloween burger.

By Barry Levine • Oct. 22, 2019

How retro candy brands are hitting the nostalgia sweet spot

Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite?

By Shane Schick • Oct. 22, 2019

Natural Light Seltzer kicks off ad blitz amid reported White Claw pullback

A recent Kantar analysis indicated that category leader White Claw cut media spending 30% due to product shortages.

By Peter Adams • Oct. 21, 2019

Chili's new CMO dishes on brand DNA and marketing's role within the organization

Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.

By Chris Kelly • Oct. 21, 2019

Amazon agency specialist breaks down the platform's opportunities and challenges

At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.

By Peter Adams • Oct. 18, 2019

Burger King dares mobile gamers to promote small-ball soccer team

For its Uber Eats tie-up, the burger chain encourages gamers to tweet videos of their ball-handling skills while virtually sporting Stevenage F.C. jerseys.

By Robert Williams • Oct. 18, 2019

YouCam scares up 13 AR face filters for Halloween looks

The seasonal styles come as YouTube debuts similar capabilities and Amazon adds virtual lipstick trials with L'Oréal's Modiface technology.

By Robert Williams • Oct. 18, 2019

Jägermeister conjures 'Darke Spirits' in geotargeted ad campaign

The German liqueur brand teamed with location data provider Foursquare for a Halloween-themed promotion that uses AR.

By Robert Williams • Oct. 17, 2019

Dove, Comcast detail divergent paths to culturally relevant marketing

At the 4A's StratFest conference, the companies shared how they leveraged purpose and fandom, respectively, to engage consumers.

By Peter Adams • Oct. 17, 2019

Jose Cuervo sponsors short documentary about Mexico's Day of the Dead

The brand allies itself with the culture of its country of origin through a film depicting festivities in the town of Lake Pátzcuaro.

By Barry Levine • Oct. 17, 2019

Burger King splices doorbell footage into video ad for Uber Eats delivery

The King visited hundreds of homes that had Amazon Ring doorbell cameras, from which agency MullenLowe assembled footage into an ad.

By Robert Williams • Oct. 16, 2019

Starbucks outspends pumpkin spice competitors in advertising, adds print to mix

The chain got a jump start on the popular fall flavor trend in August, bringing back its themed drinks and supporting ads.

By Dianna Christe and Chantal Tode • Oct. 16, 2019

Tiny house made for Fiskars DIY projects goes on tour

Millennials are big on do-it-yourself projects and tiny houses, trends Fiskars taps into with its new cross-channel campaign. 

By Dianna Christe • Oct. 16, 2019