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Everlast
Everlast re-ups its 'Be First' campaign with inclusivity focus
Featured athletes include the first male professional boxer who is transgender and the first above-knee amputee fighter to defeat a "fully bodied" boxer.
By Barry Levine • Sept. 26, 2019 -
McCormick unveils Flavor Maker app for home chefs
The app has an immersive VR video called "Fields of Vision" to show how spices are harvested.
By Robert Williams • Sept. 26, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Honda debuts animated comic book on social media
"Revenge of the Biospiders" highlights the 2020 Civic hatchback for National Comic Book Day.
By Robert Williams • Sept. 26, 2019 -
Walmart
Walmart challenges TikTok users to share dance moves
The retailer signed up six influencers to show off their #SavingsShuffle moves and urge others to participate.
By Robert Williams • Sept. 26, 2019 -
Gen Z sways household buying decisions after seeing Snapchat ads, study finds
While a majority of the cohort is not the primary purchaser within their homes, 63% of sales for CPG advertisers were linked to ads seen only by Gen Z Snapchat users.
By Natalie Koltun • Sept. 26, 2019 -
Peter Adams for Marketing Dive
How uncool Mastercard cracked the esports code with 'League of Legends'
Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans.
By Peter Adams • Sept. 26, 2019 -
Snapchat lengthens video ad limit to 3 minutes
The image-messaging app also added swipe-up actions to six-second commercials and goal-based bidding.
By Robert Williams • Sept. 25, 2019 -
Banana Republic
Banana Republic drafts NFL star Jared Goff for fall meme campaign
The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category.
By Dianna Christe • Sept. 25, 2019 -
Peter Adams for Marketing Dive
How Chipotle saved its brand by embracing a centralized digital marketing strategy
CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.
By Peter Adams • Sept. 25, 2019 -
Verizon Media
Macy's tests Verizon Media's new immersive AR ads
The AR ads let marketers create immersive interactive content for customers who want to evaluate virtual versions of products.
By Robert Williams • Sept. 24, 2019 -
Tinder's interactive video series 'Swipe Night' seeks Gen Z daters
The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.
By Robert Williams • Sept. 23, 2019 -
Lego
Lego tunes in Mark Ronson for 1st global brand campaign in 30 years
Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes.
By Dianna Christe • Sept. 23, 2019 -
Honda taps customers' stories to highlight safety features on social media
Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.
By Robert Williams • Sept. 23, 2019 -
Innovid
CTV startup Innovid acquires display ad firm Herolens
Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
By Peter Adams • Sept. 20, 2019 -
76% of ad execs haven't placed ads on Snapchat, study says
Future spending intentions on the image-messaging app have improved since April, according to RBC.
By Robert Williams • Sept. 20, 2019 -
Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says
Tech companies represented 19% of the TV ad spend during opening weekend, a larger share than any other sector.
By Barry Levine • Sept. 20, 2019 -
Ketel One refreshes Emmy-linked campaign with animated ads
"Drink Marvelously" updates the Diageo vodka brand's cocktail-based campaign from last year's Emmy Awards.
By Barry Levine • Sept. 20, 2019 -
Frito-Lay
Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers
The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads.
By Barry Levine • Sept. 19, 2019 -
ABC
ABC embeds full 'A Million Little Things' episode into YouTube ad
The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube.
By Robert Williams • Sept. 19, 2019 -
Snapchat ramps up camera tools with new 3D effects on iOS
Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.
By Robert Williams • Sept. 18, 2019 -
Reports: Facebook teams with Ray-Ban on smart glasses
The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.
By Robert Williams • Sept. 18, 2019 -
ANA: One-third of advertisers revised media agency contracts in past year
Marketers are looking more broadly at the compensation of their media agencies amid concerns around a lack of transparency.
By Barry Levine • Sept. 17, 2019 -
Kraft Heinz
Philadelphia Cream Cheese's new tool turns anything into a 'bagel'
The Kraft Heinz brand is selling the novelty "Bagel That" device on Amazon.
By Barry Levine • Sept. 17, 2019 -
Snap
Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day
Snapcodes and an AR lens let users create pizza-themed pictures and order directly from the app.
By Robert Williams • Sept. 17, 2019 -
Deep Dive
How TikTok can help brands get on Christmas wish lists
Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.
By Robert Williams • Sept. 16, 2019
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