Axe debuts gaming-themed campaign for 'League of Legends' showdown

"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.

By Barry Levine • Nov. 5, 2019

Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery

Inspired by the Burger Town restaurant that appears in the hit video game, the fast food chain is offering free delivery from Grubhub.

By Robert Williams • Nov. 5, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

UK retailer Selfridges breaks holiday marketing tradition with edgy short film

"Future Fantasy" aims to contrast with typically sweet seasonal efforts and features ambassadors like the Cambridge Analytica whistleblower.

By Peter Adams • Nov. 4, 2019

Betabrand begins livestreaming product drops

The online retailer now lets customers comment and react to its latest styles while they shop.

By Robert Williams • Nov. 4, 2019

TikTok helps brands join in by integrating third-party apps

Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.

By Robert Williams • Nov. 4, 2019

No, the future of streaming is not bundled

A flurry of platform launches coupled with murmurs of ad-supported content have some experts speculating that the future looks a lot like the cable bundling past, writes Branded Entertainment Network's Ricky Ray Butler.

By Ricky Ray Butler • Nov. 4, 2019

Comic Dive: Halloween Hangover

Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.

By John Hazard • Nov. 1, 2019

Mobile brand hubs, audio identities will power 2020 trends, report says

Some brands are dabbling with sonic logos, branded podcasts and audio AR to connect with consumers who increasingly use voice-based platforms.

By Robert Williams • Nov. 1, 2019

United Airlines, Airbnb drive interaction with YouTube's direct-response ads

A new ranking of the top direct-response video ads on YouTube reveals that the travel industry saw the highest engagement, with three travel brands featured.

By Robert Williams • Nov. 1, 2019

Trustpilot's first consumer campaign features drag performer Honey Davenport

The effort leans into the divisiveness in American culture and shows how people are united by the desire to review the businesses they interact with.

By Barry Levine • Nov. 1, 2019

Haribo debuts all-gummy video series for IGTV 'micro-bingers'

Chewy Channel features stop-motion animated shows whose entire seasons can be watched in five minutes.

By Robert Williams • Nov. 1, 2019

Report: Walmart considers Vudu sale as it tries to focus on core business

Until recently, the on-demand video service seemed to be a central part of the retailer's bid to build a larger media network.

By Peter Adams • Oct. 31, 2019

AB InBev's Babe picked as official wine of NFL

This is the first campaign from the canned wine brand, which the beverage giant acquired in full last summer.

By Barry Levine • Oct. 31, 2019

Mucinex dares TikTok users to share their 'sickest' Halloween looks

The cough medicine wants people to share their before-and-after looks as they defy colds and prepare to party.

By Robert Williams • Oct. 31, 2019

AR tops list of tech that makes users view a brand as innovative, study says

Chatbots, AI, facial recognition and cryptocurrency are less likely to drive perception of a brand's know-how.

By Robert Williams • Oct. 31, 2019

App Annie: Snapchat, Twitch, Wish top Gen Z's prized platforms

The world's first entirely mobile generation possesses unrivaled social media fluency, making them more guarded about sharing their personal lives online.

By Robert Williams • Oct. 30, 2019

Airbnb teams with The Dodo on animal-related travel experiences

In one example, people visiting Arizona can hike with Penni the dog, a popular animal from The Dodo media brand.

By Dianna Christe • Oct. 30, 2019

Ketel One sponsors season 2 of Adam Rippon's YouTube series

During each episode of "Break the Ice," the Olympic skater and his guest will take a break from the rink to drink Ketel One martinis.

By Dianna Christe • Oct. 30, 2019

How to navigate social video's growth spurt

YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention.

By Robert Williams • Oct. 30, 2019

NBCUniversal rolls out shoppable ad unit

Now out of beta testing with brands including Lacoste and Walmart, the format generated conversions that were 30% greater than e-commerce benchmarks.

By Robert Williams • Oct. 29, 2019

Tazo tea and RZA bring overnight camp experience to Staten Island

The Unilever beverage brand is rebooting its immersive series with a focus on mindfulness.

By Barry Levine • Oct. 29, 2019

Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich

New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward.

By Peter Adams • Oct. 28, 2019

HBO makes it rain virtual squids for 'Watchmen' premiere

The network's specially marked OOH billboards interact with smartphones to generate AR effects.

By Robert Williams • Oct. 28, 2019

Ad spending growth will accelerate to 6% worldwide in 2020, study says

For the first time, digital advertising is expected to account for more than half of the total.

By Robert Williams • Oct. 28, 2019

Gap adopts sentimental tone for digital-focused holiday campaign

The effort is notable for being a clear departure from the recent past, when the brand focused heavily on TV and music in Q4. 

By Dianna Christe • Oct. 28, 2019