Mobile video ad inventory jumps 31% as viewership grows, study says

Growth in mobile ad monetization will stem from more user time spent with formats like video in the next 18 months.

By Robert Williams • Nov. 13, 2019

Meow Mix remixes iconic jingle for music streaming era

Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads. 

By Chantal Tode • Nov. 13, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Bloomberg: Instagram to cover creators' IGTV production costs

In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.

By Robert Williams • Nov. 12, 2019

Mixed reality apps will quintuple ad revenue to $11B by 2024, study says

Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.

By Robert Williams • Nov. 12, 2019

5 marketing misfires from 2019 that show brand vulnerability is growing

Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.

By Peter Adams • Nov. 12, 2019

P&G, Walmart, Google top list of multicultural ads driving purchase intent

The first analysis to apply a new ​ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.

By Dianna Christe • Nov. 11, 2019

Dole serves native content as sponsor of Taste of Home's new baking site

With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.

By Dianna Christe • Nov. 11, 2019

TikTok further opens to outside ad tech with Yandex partnership

Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.

By Robert Williams • Nov. 11, 2019

Aéropostale's 'Oneness' campaign celebrates unity with real people

Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.

By Barry Levine • Nov. 8, 2019

P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'

New podcast and video series for the book that gives tips on rebalancing domestic work feature P&G's Tide, Downy, Charmin and Bounty brands.

By Barry Levine • Nov. 8, 2019

Niantic aims to create the 'anti-Amazon' with more location-based AR for small businesses

The "Pokemon Go" maker next month will pilot a program that lets businesses sponsor locations in immersive mobile games that get users out of the house. 

By Robert Williams • Nov. 8, 2019

Campaign Trail: Is clear a color? Why Xerox is igniting the debate

Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color.

By Natalie Black (Koltun) • Nov. 8, 2019

Sally Beauty expands AI try-on tech to 500 stores

The ColorView tool, which lets users virtually sample hair and makeup colors, will also be available on the retailer's app.

By Lisa Rowan • Nov. 7, 2019

Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands

A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.

By Peter Adams • Nov. 7, 2019

LG Mobile taps Instagram influencers for 'Colors Of Life' promotion

The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.

By Robert Williams • Nov. 7, 2019

Kohl's lets Snapchatters virtually window shop through AR portal

An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.

By Robert Williams • Nov. 7, 2019

Kroger looks to transform with 'Fresh for Everyone' campaign

The grocer's rebrand features a fresh logo, inclusive messaging and ads on TV, billboards, social media and audio streaming platforms.

By Jessica Dumont • Nov. 6, 2019

Coke brings cartoon polar bears to life with AR-activated cans

In the brand's first large-scale augmented reality activation, scanning Coca-Cola cans and bottles unlocks several holiday-themed experiences.

By Robert Williams • Nov. 6, 2019

Shopping ads land on YouTube, reflecting video's role for consumers

As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.

By Dianna Christe • Nov. 6, 2019

Travel Texas boosts tourist visits 25% with 360-degree mobile ads

Ads from the tourist agency saw engagement rates 4.5 times the average for a mobile interstitial.

By Robert Williams • Nov. 6, 2019

Panera cooks up mobile-only AR ads that let viewers play with their food

The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.

By Peter Adams • Nov. 5, 2019

EMarketer: CTV media spending will soar 38% to $7B this year

Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut.

By Robert Williams • Nov. 5, 2019

Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store

The toy retailer is integrating its holiday catalog with Snapchat's AR features to showcase gifts.

By Robert Williams • Nov. 5, 2019

Johnnie Walker adds 'sensorial dynamism' to visual identity

The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.

By Barry Levine • Nov. 5, 2019

Axe debuts gaming-themed campaign for 'League of Legends' showdown

"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.

By Barry Levine • Nov. 5, 2019