Video: Page 78
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Verizon will preload Snapchat on 5G phones to widen reach
The companies will develop AR technology and exclusive rewards offers for Snapchat users to draw buzz around the high-speed mobile service.
By Robert Williams • Nov. 22, 2019 -
Stella Artois' holiday social experiment seeks to unite neighbors over beer
The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.
By Barry Levine , Peter Adams • Nov. 22, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Cara Salpini for Retail Dive
Victoria's Secret cancels runway show amid effort to 'evolve' its marketing
The brand is looking for a new way to make an emotional connection with consumers at a time when more inclusive lingerie lines are resonating.
By Robert Williams • Nov. 22, 2019 -
Column
Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up
A 90-second spot stars a fictional conspiracy theorist group as they hunt down clues in old documents and real historical paintings to prove that pilgrims ate cheesecake at the first Thanksgiving.
By Natalie Black (Koltun) • Nov. 22, 2019 -
TikTok owner tops Baidu as China's No. 2 digital ad company
ByteDance's ad revenue surged 113% in the country during the first half of 2019 from a year earlier.
By Robert Williams • Nov. 21, 2019 -
Verizon Media
JC Penney rings in holiday proposal season with AR ad driving virtual try-ons
The mobile campaign with Verizon Media includes immersive, full-screen spots, a "wedding personality" quiz and ad sponsorship on HuffPost Life.
By Natalie Black (Koltun) • Nov. 21, 2019 -
Oreo emphasizes forging connections in largest holiday campaign to date
Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements.
By Peter Adams • Nov. 21, 2019 -
Programmatic advertising must handle more complex media-buying decisions, study says
Programmatic ad growth will require more spending on tech and talent to realize its full potential, per a survey of marketing executives.
By Robert Williams • Nov. 21, 2019 -
Frito-Lay
Frito-Lay and Anna Kendrick celebrate snacking in brand's 1st holiday campaign
The marketer is putting a spin on "Favorite Things" with a celebrity ambassador who's prior brand work has resonated with millennials.
By Barry Levine • Nov. 21, 2019 -
How does OTT's ROI on ads compare to linear TV?
While linear TV remains important, new research assesses alternatives such as OTT, addressable and programmatic to find which channels advertisers should use.
By Dianna Christe • Nov. 20, 2019 -
Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners
A holiday campaign with Usain Bolt and Allyson Felix challenges consumers to download the Scan & Go app and make their own shopping trips.
By Dianna Christe • Nov. 20, 2019 -
Jostens debuts NFC-enabled class rings for school champions
The Champ DX Championship Ring preserves videos and photos that can be accessed via a free mobile app developed with Galatea.
By Robert Williams • Nov. 20, 2019 -
EBay pioneers Verizon Media's shoppable video ads
The online marketplace aims to help men shop with its "Guy's Guide to Nailing the Holidays."
By Robert Williams • Nov. 20, 2019 -
eyecandylab
Adidas' AR activation drops shoppers into a trash-filled virtual ocean
Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.
By Robert Williams • Nov. 20, 2019 -
Deep Dive
Ad-free engagement: Is organic virality a quest or a happy accident?
Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.
By Shane Schick • Nov. 20, 2019 -
Beef industry brings 2-hour sizzling meat video to the big screen
Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5.
By Barry Levine • Nov. 19, 2019 -
Snapchat's Discover tab extends ads up to 3 minutes
Xfinity and Nissan tested the new longer format that is unskippable in the first six seconds and then switches to being skippable for the rest.
By Robert Williams • Nov. 19, 2019 -
Dick's Sporting Goods
Dick's Sporting Goods brings gear to life in CGI holiday spot
Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.
By Barry Levine • Nov. 19, 2019 -
TikTok craze continues as app surpasses 1.5B global downloads
Sensor Tower found worldwide in-app user spending hit $175 million, with the U.S. being the second largest revenue market.
By Peter Adams • Nov. 18, 2019 -
YouTube readies beauty influencer contest series with James Charles
Reality show competitions are another sign of YouTube's strategy shift to original, personality-driven content.
By Robert Williams • Nov. 18, 2019 -
Aveda taps AI for virtual hair color sampling
The Estée Lauder brand's mobile experience features 64 hair colors and a "color melt" effect for another 30 shades.
By Robert Williams • Nov. 18, 2019 -
Saks creates multichannel experience for 'Frozen 2' holiday windows
The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.
By Dianna Christe • Nov. 18, 2019 -
Adobe
TikTok opens door to social commerce with test of shoppable video links
Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.
By Peter Adams • Nov. 15, 2019 -
Amazon tops list of most valuable US brands at record $335B, new ranking says
The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.
By Robert Williams • Nov. 15, 2019 -
Toyota tracks TV ads' impact on searches to optimize performance
The idea is that searches are one of the strongest indicators of purchase intent and, if tracked alongside TV ads, can signal their impact.
By Barry Levine • Nov. 14, 2019
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