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Jägermeister
Jägermeister conjures 'Darke Spirits' in geotargeted ad campaign
The German liqueur brand teamed with location data provider Foursquare for a Halloween-themed promotion that uses AR.
By Robert Williams • Oct. 17, 2019 -
Dove, Comcast detail divergent paths to culturally relevant marketing
At the 4A's StratFest conference, the companies shared how they leveraged purpose and fandom, respectively, to engage consumers.
By Peter Adams • Oct. 17, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Jose Cuervo
Jose Cuervo sponsors short documentary about Mexico's Day of the Dead
The brand allies itself with the culture of its country of origin through a film depicting festivities in the town of Lake Pátzcuaro.
By Barry Levine • Oct. 17, 2019 -
Burger King splices doorbell footage into video ad for Uber Eats delivery
The King visited hundreds of homes that had Amazon Ring doorbell cameras, from which agency MullenLowe assembled footage into an ad.
By Robert Williams • Oct. 16, 2019 -
Starbucks outspends pumpkin spice competitors in advertising, adds print to mix
The chain got a jump start on the popular fall flavor trend in August, bringing back its themed drinks and supporting ads.
By Dianna Christe and Chantal Tode • Oct. 16, 2019 -
Fiskars
Tiny house made for Fiskars DIY projects goes on tour
Millennials are big on do-it-yourself projects and tiny houses, trends Fiskars taps into with its new cross-channel campaign.
By Dianna Christe • Oct. 16, 2019 -
Wonderful Halos bites into animated YouTube series for kids
The mandarin orange purveyor says "Camp Halohead" is the first original entertainment property from a produce brand.
By Barry Levine • Oct. 15, 2019 -
Disney immerses YouTubers with 'Maleficent' virtual makeup try-on
To promote the movie sequel, an experimental AR video lets viewers transform themselves into the title character as they watch a makeup tutorial.
By Robert Williams • Oct. 15, 2019 -
Wild Turkey, Complex partner on social video series starring McConaughey
The actor and creative director for the Campari brand interviews cultural influencers in "Talk Turkey," which streams on Complex's IGTV page.
By Robert Williams • Oct. 14, 2019 -
Marmite tries to hypnotize haters with new 'Mind Control' ads
A campaign acknowledging the yeasty spread's divisive reputation includes the chance to win a trip to London for a hypnosis session.
By Dianna Christe • Oct. 14, 2019 -
HBO turns popular shows into PSAs around mental illness
Bumper ads indicate what mental health disorders are depicted in "Barry," "Girls" and other shows while a doctor comments on relevant scenes.
By Dianna Christe • Oct. 14, 2019 -
Sony's 'Ghostbuster' experience in Japan includes AR headset prototype
Visitors to Ginza Sony Park can battle virtual ghosts in the immersive, location-based game that blends CGI with real-world settings.
By Robert Williams • Oct. 11, 2019 -
Verizon
Verizon's 'Made Up Family Montage' tops YouTube ad leaderboard in Q3
Agency McCann created the 30-second spot, which got 38 million views, to show how phone plans can be customized for individual family members.
By Robert Williams • Oct. 11, 2019 -
Google Play powers 23% app store spending jump in Q3, study says
Tinder saw the highest revenue among non-gaming apps, while TikTok ranked No. 2 in downloads behind Facebook's WhatsApp.
By Robert Williams • Oct. 11, 2019 -
Column
Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper'
Yawn Yawnson, a new fictional spokesperson and sleep-obsessed evangelist, energizes crowds in 26 parody ads by the DTC mattress brand.
By Natalie Koltun • Oct. 11, 2019 -
Citi
Citi ad highlights girls' reactions to wage gap with #ItsAboutTime
"The Moment" campaign coincides with International Day of the Girl on Oct. 11 and will include a Times Square billboard, print ads and social elements.
By Dianna Christe • Oct. 10, 2019 -
Amazon assures marketers it can help them build brands at first-ever AdCon event
The invite-only event, first reported on by CNBC, focused on more holistic Amazon strategies achieved through products like video in search.
By Peter Adams • Oct. 9, 2019 -
Dude Perfect
StubHub kicks off 'Sportober Challenge' with Dude Perfect deal
Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.
By Robert Williams • Oct. 9, 2019 -
YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says
For teens, spending is down while worries about the economy are up — a warning sign for retailers as the holiday shopping period approaches.
By Dianna Christe • Oct. 9, 2019 -
Skittles
Skittles' 1st Halloween ad in years flips the witch's role
"Annoy the Rainbow" will run online on YouTube, Hulu, Amazon, IGN and Meredith properties.
By Barry Levine • Oct. 8, 2019 -
Facebook nears $40M settlement of advertiser lawsuit
The legal battle centered on how much the inflated viewership metrics affected the advertisers' businesses.
By Robert Williams • Oct. 8, 2019 -
Adidas 1st to sell shoes via Snapchat game
Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro, 8-bit graphics.
By Robert Williams • Oct. 8, 2019 -
LG
LG and BuzzFeed's Tasty bake up cookie subscription boxes
Featured recipes supposedly bake best in LG ranges and ovens, which have been designated the "Official Oven of the Tasty Kitchen."
By Barry Levine • Oct. 8, 2019 -
Apple acquires visual effects startup iKinema
The tech giant is intent on creating software tools that take AR experiences to the next level.
By Robert Williams • Oct. 7, 2019 -
5G smartphone sales will top 1B by 2025, study forecasts
Samsung is the current leader in 5G devices, but the market is set to grow more crowded next year.
By Robert Williams • Oct. 7, 2019
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