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Domino's taps Norm from 'Cheers' to promote new pickup feature
An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names.
By Dianna Christie • Feb. 18, 2020 -
Kraft Heinz to boost media spending by 30% while cutting agencies
A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter.
By Robert Williams • Feb. 14, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Outfront's OOH campaign sends virtual valentines via Instagram
Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.
By Robert Williams • Feb. 14, 2020 -
Powster
Pearl Jam animates the moon with mobile for new single drop
Visiting a microsite will activate a web-based immersive experience for the upcoming song "Superblood Wolfmoon."
By Robert Williams • Feb. 14, 2020 -
Sweetgreen
Sweetgreen taps celeb chef David Chang to promote new sustainable salad
The Momofuku founder stars in a humorous video series alongside fish puppets to discuss the new environmentally friendly kelp offering.
By Dianna Christie • Feb. 14, 2020 -
Android could surpass iOS in app revenue this year, Liftoff says
Advertising on Android apps is less expensive than on iOS apps, while engagement rates for video ads are similar on the platforms.
By Robert Williams • Feb. 13, 2020 -
Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign
Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.
By Robert Williams • Feb. 13, 2020 -
New breed: How the Westminster Kennel Club figured out TikTok
Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.
By Chris Kelly • Feb. 13, 2020 -
KFC, Crocs strut fried chicken-themed clogs at New York Fashion Week
Collaborative footwear featuring scented drumstick charms will be available to consumers this spring.
By Peter Adams • Feb. 12, 2020 -
Yelp
Denny's pilots Yelp Store Visits to measure physical store foot traffic
The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.
By Robert Williams • Feb. 12, 2020 -
Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign
The theme positions the brand as relatable to the average woman in a sharp departure from previous efforts.
By Dianna Christie • Feb. 12, 2020 -
Jack in the Box
Jack in the Box unveils 'Sonic the Hedgehog' tie-in on Snapchat
The fast-food chain teamed with Paramount Pictures on an AR game based on the upcoming movie.
By Robert Williams • Feb. 12, 2020 -
Instagram overtakes Facebook in audience of top 50 brands, study says
Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.
By Robert Williams • Feb. 12, 2020 -
Cascade
Cascade and Sarah Michelle Gellar tease environmental friendliness of dishwashers
Using innuendo, the ad uses celebrity sex appeal to push an environmentally friendly message.
By Dianna Christie • Feb. 12, 2020 -
Stella Artois pushes romance and experiences in Valentine's Day spot
Alongside two video ads and an OOH activation, the campaign includes partnerships with dating app Bumble and food delivery service Postmates.
By Dianna Christie • Feb. 11, 2020 -
In-house agencies struggle to reach full potential, report says
Despite having advantages such as institutional knowledge, in-house agencies face challenges like a lack of autonomy and hierarchical issues.
By Dianna Christie • Feb. 11, 2020 -
Quibi commands advertising spotlight at sold-out Oscars show
ABC reportedly charged up to $2.8 million per 30-second spot, up from last year's average of $1.98 million.
By Peter Adams • Feb. 10, 2020 -
TikTok, Apple Search rival duopoly in ROI for app marketers, study says
Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets.
By Robert Williams • Feb. 10, 2020 -
Seventh Generation
Seventh Generation brings climate change stance to new campaign
Paying tribute to the past, the effort urges people to join the Unilever brand in working to ensure the Earth is habitable for future generations.
By Robert Williams • Feb. 10, 2020 -
Taco Bell names former KFC exec Nikki Lawson as brand chief
The taco chain sees an opportunity to continue to push the brand past its positioning as a QSR, Yum Brands CEO Mark King said in a statement.
By Dianna Christie • Feb. 8, 2020 -
Quibi
Quibi gives gamers chance to win spot on esports team
The mobile video app's "FaZe Up" reality show will let winning gamers join the FaZe Clan, which boasts 85 influencers on a variety of platforms.
By Robert Williams • Feb. 7, 2020 -
Coca-Cola becomes title sponsor of NASCAR's esports race
The beverage giant is the latest brand to attach its name to an esports series to reach the category's growing fan base.
By Dianna Christie • Feb. 7, 2020 -
Did Peloton spin its widely mocked 'Wife' ad into a win?
The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with.
By Peter Adams • Feb. 7, 2020 -
Sony flaunts phone camera in 'most epic TikTok ever made' for 'Bad Boys' film
Its lack of a hard sell is characteristic of TikTok videos that aim for viral growth, and Sony doesn't mention its new Xperia 1 phone in the spot.
By Robert Williams • Feb. 6, 2020 -
Amstel Light taps Phil Mickelson as friendship matchmaker in new ad
The brand is targeting male Gen Xers and older consumer groups who haven't traditionally been the focus of beer campaigns.
By Dianna Christie • Feb. 6, 2020
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