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Olay's 2nd go at Super Bowl advertising looks to close game's gender gap
Procter & Gamble's skincare brand is running a spot with an all-female cast that was developed with a women-owned agency.
By Peter Adams • Jan. 7, 2020 -
BBC America
BBC America invades living rooms with 'Doctor Who' AR commercial
A special ad break showed a QR code that viewers could scan with their smartphone to see virtual imagery from the show.
By Robert Williams • Jan. 7, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Cadillac, Amazon showcase cloud-based car shopping concept at CES
ZeroLight's technology and Amazon's platform deliver personalized and 3D interactive experiences throughout the car buying journey.
By Dianna Christie • Jan. 7, 2020 -
Snickers
Deep DiveEsports outlook 2020: What brands need to become winning players
Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge.
By Shane Schick • Jan. 7, 2020 -
Secret's Golden Globe spot extends female empowerment theme with original music
The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women.
By Dianna Christie • Jan. 6, 2020 -
TikTok Q4 revenue quadruples to $50M, Apptopia estimates
The gain trumps in-app purchases from the prior quarter, when the app generated about $20 million.
By Robert Williams • Jan. 6, 2020 -
Deep Dive
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.
By Chris Kelly , Natalie Koltun • Jan. 6, 2020 -
Adobe Stock
Deep Dive7 trends that show 2020 will be a make-or-break year for marketers
Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.
By Peter Adams , Chris Kelly , Natalie Koltun • Jan. 6, 2020 -
Cadent acquires 4Info to beef up cross-screen targeting
Ad-tech consolidation continues as the CTV and OTT space heats up.
By Dianna Christie • Jan. 3, 2020 -
Atkins extends Rob Lowe deal with 'Any Questions?' series
A video campaign answers user-submitted queries and aims to attract New Year's resolution dieters.
By Dianna Christie • Jan. 3, 2020 -
PepsiCo
Pepsi uncaps 1st permanent US tagline in 2 decades
"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.
By Peter Adams • Jan. 2, 2020 -
Volkswagen bids farewell to Beetle with #TheLastMile campaign
An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.
By Robert Williams • Jan. 2, 2020 -
Booking.com campaign pushes New Year's resolution-themed travel
The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.
By Dianna Christie • Jan. 2, 2020 -
Miller64 taps into Dry January trend to win over millennials
The low-calorie, low-alcohol brew pushes a "Dry-ish January" with "Succession" actor Nicholas Braun.
By Dianna Christie • Jan. 2, 2020 -
Mobile games sparked 60% of 2019 global game revenue, study finds
Separate research found consumer spending on mobile games rose 8% to $210 million on Christmas Day.
By Robert Williams • Jan. 2, 2020 -
Honda
Honda's Rose Parade float springs to life in Snapchat AR
Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.
By Robert Williams • Dec. 30, 2019 -
Mucinex, Delsym tell holiday tales in animated social video ads
The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.
By Robert Williams • Dec. 23, 2019 -
NFL's audience on Twitch livestream rises 45% from last year
Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.
By Robert Williams • Dec. 23, 2019 -
Facebook quietly bought a startup to bring live video shopping to Marketplace
Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.
By Peter Adams • Dec. 20, 2019 -
Garnier
L'Oréal's Garnier blends hair color try-ons with Google Lens
Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.
By Robert Williams • Dec. 20, 2019 -
Study: 94% of free mobile games have in-game ads as developers fortify strategies
Concerns that ads degrade the user experience continue to ebb amid growing acceptance among hardcore gamers, not just casual ones.
By Robert Williams • Dec. 20, 2019 -
Snap
Coke, McDonald's logos deliver AR content via Snapchat Scan
First launched in April, the visual search feature is being piloted by two major marketers.
By Robert Williams • Dec. 20, 2019 -
Loewe
ColumnCampaign Trail: LVMH label Loewe defies Christmas cliches in quirky holiday spot
The luxury line merged stop-motion animation and live action shots for a fantastical campaign that evokes an "Alice in Wonderland" charm.
By Natalie Koltun • Dec. 20, 2019 -
Budweiser resurrects classic 'Whassup' ad on Instagram Stories
To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."
By Dianna Christie • Dec. 20, 2019 -
Rubicon Project, Telaria complete merger to seize on booming CTV space
The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook.
By Peter Adams • Updated April 1, 2020
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