USAA unveils Snapchat AR lens for Memorial Day digital exhibit

A virtual version of USAA's Poppy Wall of Honor lets mobile users dedicate a poppy flower to a fallen loved one.

By Robert Williams • May 22, 2020

Mazda brings playable concept car to PlayStation, esports series

By bringing the high-tech model to "Gran Turismo Sport," Mazda is looking to get homebound folks to virtually test drive its vehicles and connect online.

By Dianna Christie • May 22, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner

"Own Your Strength" is the protein beverage's first effort since being acquired in 2019 and aims to connect with fitness buffs stuck at home during the pandemic.

By Natalie Black (Koltun) • May 22, 2020

TikTok analytics tool aims to help marketers evaluate campaigns

​NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.

By Robert Williams • May 21, 2020

Pandemic hastens shift in ad buying to mobile, study says

Audience preferences for mobile are forecast to remain, even as lockdowns relax and recent surges in digital viewership among homebound consumers recede throughout the summer.

By Robert Williams • May 21, 2020

Bank of America, Facebook defied April slump with higher programmatic spend

Amid pandemic lockdowns that kept people at home, the travel industry's programmatic ad spending plunged 79% last month.

By Robert Williams • May 21, 2020

Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match

As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit. 

By Dianna Christie • May 21, 2020

Anne Klein streams video series on Facebook Live

The fashion brand's "Women Who Do" highlights inspiring stories by innovative women during the coronavirus pandemic.

By Robert Williams • May 21, 2020

Bodyarmor's new campaign may signal a return to OOH post-pandemic

This is the largest campaign by the fitness beverage, which is partially owned by Coca-Cola, and may appeal to sports-starved fans looking for empowering messages.

By Dianna Christie • May 21, 2020

How to safeguard and grow OTT, CTV ad revenues during the pandemic

Coronavirus has catapulted connected TV into the spotlight, which comes with a unique set of opportunities and challenges, per TheViewPoint's Daniel Elad.

By Daniel Elad • May 20, 2020

75% of ANA members have diversity plans, but only 40% apply them to marketing

COVID-19 could hurt suppliers hired as part of diversity programs, as companies cut ad spend due to the crisis.

By Dianna Christie • May 20, 2020

Mastercard brings Priceless experiences lineup online

A library of content features everything from cooking shows to live concerts with brand ambassador Camila Cabello.

By Dianna Christie • May 20, 2020

Coronavirus brings thorny issue of worker treatment to the marketing fore

Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions.

By Peter Adams • May 20, 2020

YouTube advertisers get access to streaming TV under new YouTube Select offering

Ahead of the NewFronts, YouTube is unifying and expanding its premium video ad offering with an emphasis on areas that are booming during the pandemic.

By Peter Adams • May 19, 2020

Schick mobile game, Twitch stream raise money for cancer research

The Edgewell brand enlisted livestreamers to play "Shave The Day," after which they will shave their heads when donation goals are met.

By Robert Williams • May 19, 2020

Sameness, exploitation sets in for COVID-19 ads, study says

Pandemic-related ads can still be effective, but brands must be creative in order to connect with consumers who are tiring of this messaging.

By Dianna Christie • May 19, 2020

TikTok names Disney streaming executive new CEO

Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.

By Robert Williams • May 19, 2020

Chex Mix reboots branded video game from the '90s

Leaning into nostalgia and a recent uptick in gaming, the General Mills brand lets players unlock game content through codes on packaging and Instagram.

By Dianna Christie , Natalie Black (Koltun) • May 19, 2020

McCormick spices up taco night with Drew Barrymore livestream

The #TacosTogether event on Instagram Live will raise awareness for No Kid Hungry during the pandemic.

By Robert Williams • May 19, 2020

Apple buys virtual reality content startup NextVR

NextVR works with sports leagues and media outlets to offer programming that people view while wearing a VR headset.

By Robert Williams • May 18, 2020

Why QSRs must move past competitive sparring in the COVID-19 era

After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model.

By Chris Kelly • May 18, 2020

Lowe's helps 'American Idol' singers build home stages for season finale

A TV integration and social media campaign lets the brand organically connect with home owners while extending its messaging to fans of the show.

By Dianna Christie • May 18, 2020

Where does TikTok go from here?

Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok's evolution is being shaped by changing media habits during the pandemic.

By Natalie Black (Koltun) • May 18, 2020

TikTok to present at IAB NewFronts for 1st time

Appearing at the NewFronts is a significant step in the social video app's efforts to make media buyers more aware of its power to engage audiences, especially younger ones.

By Robert Williams • May 15, 2020

Budweiser kicks off nostalgic concert series on YouTube

Tapping the Black Eyed Peas for the first episode, the brand is urging fans to select songs they want to hear and ask questions of performers on social.

By Robert Williams • May 15, 2020