American Airlines' ad signals return to brand-building

A new 40-second spot features user-generated visuals and expresses the brand's heritage as a 94-year-old airline that's weathered many hard times.

By Dianna Christie • April 27, 2020

Campaign Trail: Why Hyundai revived a recession-era program for today's crisis

The carmaker is looking to its past financial relief efforts as a guide for what resonates with consumers amid economic downturn.

By Natalie Koltun • April 24, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

NFL scores 580M views with Draft Day TikTok challenge

The league's programming on the viral video app includes a simulcast of the NFL's virtual fundraiser for COVID-19 relief and new in-app effects.

By Robert Williams • April 24, 2020

In-app purchases jump 22% on mobile usage gains, study says

Digital banking apps increased their installs 60% as people limit visits to banks.

By Robert Williams • April 24, 2020

Honda sponsors esports matchups between NHL players

As the hockey league looks to engage fans during lockdowns, the matchups will be widely distributed across broadcast and streaming channels.

By Dianna Christie • April 24, 2020

Budweiser resurrects 'Whassup' tagline for Salvation Army ad

To promote the nonprofit's hotline, the spot shows celebs connecting on a video conference with the theme, "Staying connected matters now more than ever."

By Dianna Christie • April 24, 2020

Report: CVS forms digital ad network

The CVS Media Exchange will have display and search ad formats, and placements on digital platforms such as Google, Facebook and Instagram.

By Robert Williams • April 24, 2020

Coronavirus reshapes consumer habits, creating 4 new segments, report finds

Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop.

By Peter Adams • April 23, 2020

Mastercard's CMO on sustaining brand-building — including sonic marketing — amid coronavirus

Raja Rajamannar spoke to Marketing Dive about quickly pivoting to an at-home strategy for Mastercard's Priceless platform that integrates the sonic branding architecture.

By Peter Adams • April 23, 2020

Magic Leap cuts 1K jobs while shifting focus to enterprise AR

The developer of augmented reality headsets is coping with the financial effects of the COVID-19 pandemic.

By Robert Williams • April 23, 2020

Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights

The chain hopes to drive sales by offering takeout menus and virtual ambience for those looking to recreate the experience of eating out on a date.

By Dianna Christie • April 23, 2020

NFL draft draws 100 brands for 3-day broadcast

Lowe's, Bud Light Seltzer, Pizza Hut and Verizon are among the prominent sponsors of the event, which kicks off tonight and will be virtual this year.

By Robert Williams • April 23, 2020

Stella Artois raises funds for local bars to remind consumers 'there's always an after'

The Anheuser-Busch beer brand is calling on its 600-year heritage to offer a message of hope and reassurance.

By Dianna Christie • April 23, 2020

Popeyes drops 'NOLA STRONG' merch, menu box to support New Orleans

The cause-driven effort around COVID-19 comes as some employees strike for better working conditions amid the pandemic.

By Dianna Christie • April 22, 2020

Oscar Mayer looks to keep cookout season alive with socially distant barbecues

The Kraft Heinz brand is promoting a Front Yard Cookout on May 2 and will donate up to 1 million meals if fans share photos of their setup on Twitter.

By Dianna Christie • April 22, 2020

After stumbling out of the gate, can Quibi deliver on its promise for marketers?

Already pivoting from its initial strategy, the mobile-first video platform faces early hurdles as the pandemic undermines its proposition for viewers and advertisers.

By Chris Kelly • April 22, 2020

GroupM shuts down retail specialist agency Triad

The closure reflects how retail media has evolved, with Walmart, Amazon and Target all ramping up the in-house sale of ads on their websites.

By Dianna Christie • April 21, 2020

Group Nine links with Facebook on 10 original Watch shows

Six of the shows are part of a Facebook program that supports collaborations among content creators who make videos exclusively for Watch.

By Robert Williams • April 21, 2020

Fandango buys streaming video service Vudu from Walmart

The deal complements Peacock, the ad-supported streaming service launched last week by Fandango parent NBCUniversal.

By Robert Williams • April 21, 2020

EMarketer: Digital video ad spending up in the air, could slide 5.2% in Q2

The category is still better insulated than others from the pandemic, as it's frequently looked to for brand-building efforts.

By Peter Adams • April 20, 2020

NBA teams with Microsoft on gamified streaming service

Borrowing some concepts from video games, the platform will reward viewership and use AI to deliver personalized content to sports fans at home.

By Dianna Christie , Natalie Koltun • April 20, 2020

Tribeca Film Festival moves some programming online and to VR

The yearly showcase of feature films partnered with Oculus as the coronavirus keeps moviegoers at home.

By Robert Williams • April 20, 2020

P&G boosts marketing as US sales surge amid pandemic

U.S. sales soared as shoppers stocked their pantries with toilet paper, laundry detergent and cough medicine.

By Robert Williams • April 20, 2020

Foot Locker's Champs Sports, Eastbay build community around student athletes

In a move to raise money for COVID-19 relief efforts, the #NeverNotAnAthlete campaign asks students to share how they're working out during lockdown.

By Dianna Christie • April 20, 2020

Zenni eyewear expands esports tie-up with fresh sponsorships

The DTC brand became the official eyewear of the Houston Outlaws and Pittsburgh Knights and started social accounts to promote esports affiliations.

By Robert Williams • April 17, 2020